Raffael De Luca Email & Phone Number

New York, NY, US

New Jersey, United States

New York, New York, United States

• Own the development of all media buying campaigns and advertising strategy.
• Develop, execute, and optimize integration, acquisition, retention and win-back campaigns to drive growth.
• Support performance marketing efforts. Collaborate with the teams across the organization to identify and implement strategies to increase revenue.

Woodbridge, NJ

• Responsible for major automotive accounts from pre-sale, strategy, post-sale, and upsell
• Manage, monitor, and analyze metrics across all digital solutions; SEM, SEO, Display, Social, Video, Website
• Lead a team of analysts to ensure fulfilment, delivery, performance, and strategy. Organize reporting decks and present to clients face-to-face on a monthly basis
• Work directly with VPs to develop new solutions and strategies that aid efforts upselling current accounts and increase company revenue through innovative digital platforms and solutions

NYC

• Founded and established an event entertainment company
• Responsible for weekly reporting of email performance metrics. Analyzed findings, identified trends, recommended a course of action, and communication of results
• Set up and maintained company’s Social Media pages, while acquiring and engaging new fans on a daily basis
• Tracked and analyzed online data and analytics to optimize various web platforms for company
• Utilized user demographics to geo-target content placement and marketing outreach campaigns
• Conducted complete SEO strategy with extensive key phrase research and optimized pages within website

New York City

• Led all online marketing and social media campaigns for official licenses of Star Trek Starships, Batmobiles, Disney Cakes & Sweets, among others
• Implemented online marketing strategies to optimize and increase Clickthrough Rate on all websites and digital ads
• Set up custom dashboard in Google Analytics to organize and simplify daily web tracking: created custom conversion goals in Google Analytics to better determine campaign and site performance
• Completely optimized microsites through extensive SEO research to index on page 1 of Search Engine Results Page for relevant keywords
• Worked directly with the COO and CMO to set up and maintain multiple Pay Per Click campaigns using Google AdWords defining negative keywords while also tracking and analyzing performance on a daily basis

New York City

• Partnered with well-known technology companies to design and execute social media strategies that met company objectives.
• Created new viral content to improve marketing strategies and extend brand on a global level.
• Hired and directed graphic designers creating Club Flyers and new Look Books on weekly basis.
• Developed and maintained relationships with national DJ Agencies and set monthly DJ Schedule.

NYC

• Led a team of individuals in realms of social media and networking, viral and street marketing.
• Oversaw and incorporated new tactics and ideas in all aspects of promotions.
• Worked live events directly with managers and artists.

NJ/NYC/Boston

• Managed a team, including self, which maintained residencies in the top nightclubs and private events in the tri-state area.
• Involved in advertising, networking, scheduling, franchising and working at various events as well as training people, while working in a managerial capacity.
• Produced and designed custom mix compilations genre specific for various media corporations and stores.
• Musical Director/DJ for the following franchises and charities: DirecTV, Joe Fresh Clothing, Fila USA, PlayRugbyUSA, Made in Italy NYC, Fly for MS, Speak Up for Autism, Cystic Fibrosis Foundation.

Bachelor'S Degree, Political Science And Government

Activities and Societies: Harvard Football (until injury) Eleganza - Music Programmer (Harvard's largest media/fashion event)

Graduate Certificate, Digital Marketing

Search Engine Optimization (SEO), Social Media Marketing & Analytics, Digital Media Writing, Search Engine Marketing (SEM), Digital.