Raffaele Laurenti Email & Phone Number

Ticino, Switzerland

Ticino, Svizzera

We are one of the world leaders in the production and distribution of customisable pens and writing systems. Prodir products are designed and manufactured to be genuine advertising media, not just promotional articles. In operation since the mid Seventies, today we have an organisation that employs about 250 people world-wide, with seven European branches and a sales office in Moscow. But the heart of our business today, as in the past, is in Switzerland, in Canton Ticino, guaranteeing a strong identity immediately noticeable in the way we do business. “Personality pens. Swiss made” is and will remain an integral part of the Prodir brand, and increasingly identifies our company as number one in the production and distribution of customisable writing systems that lead the field in quality and design.Pagani's staff of 250 today serves the promotional medium market worldwide with high-quality writing technology in award-winning design. Seven European branch offices and a sales office in Moscow.Proven experience of operational marketing within undertaken B2B. Management of teams from 1 to 6 people. Managing of budget marketing. Strong implication on the development. Opened a branch in Paris in 2005 (Prodir France Sas), after increasing the turnover in the first three years experience. Responsible of the development of the sales and marketing for both France & Italy & Americas markets.Responsible for training, supervising and evaluating performance of sales staff.Developing a good strategy to improve the business (preparing business plans).Managing 5 people (2 for France and 3 for Italy). Organizing fairs for promoting the brand and sales through our customers (dealers and end users).Visited more than 300 customers per year, to develop and build business with existing customers and new customers within the different countries.Responsible for advertising and organising promotional activities.

Smyrna

Ticino, Svizzera

INDESIT is an Italian company producing more than 7 million household appliances each year subdivided in 3 product line : cooking, cooling and washing.Ass.Marketing Manager for the Export Department ( Africa, Middle and Far East and South America ).I work directly with the chief responsible for promoting and advertising three brands: Ariston & Indesit & Scholtes.Expand business by creating and launch new products ( from concept to commercialization ).Work jointly with distributors to organize events, seminars and products launches.Advertising campaign. In contact with key distributors to develop advertising and sales promotion campaigns. I worked direct with the main agencies ( Leo Barnett for Ariston & Ogilvy for Indesit ) preparing the exact campaign able to expand the brands in the market.Direct contact with the main customers. Provide documentation and administration services for clients ( eg.: approvals matter ).Develop product catalogues, brochures and promotional tools for both brands.Interface between the Headquarter in Fabriano and Marketing departments of foreign markets.Compare and analyze market information.Training of the new employees.

Parigi, Francia

Bic is the third best-known French trademark in the world, every day, consumers all over the world choose to buy 20 million Bic Stationery products, 4 million Bic Lighters and 8 million Bic Shavers.ASS.MARKETING ANALYSIS MANAGER for the International Development Service.I was responsible for collecting different data and analyze the actual market situation in the following zones : Eastern Europe, Middle East, Africa and Asia.Direct contact with specialized agencies ( Nielsen, Amer and Member ) for a more specific research of our markets and our competitors.Analysis of the Total Sales with the manager of each area ( by month or by end of the year ) for all products ( Ball pens, Lighters and Shavers ).Responsible for the stocks and forecasts. I prepared a standard format and with the area managers I gathered each month all the figures for the different articles, managing with another person the warehouse for the International Development.I often participated in strategic decisions regarding the countries listed above.

Bachelor Of Arts, International Management

Main classes : Marketing, Accounting, Finance and "Strategic Management".

B.A. - International Management, Marketing, Sales, Accounting, Finance

High School