- Spearheading market expansion through creative, data-driven campaigns that increase brand engagement and awareness in Spain. - Leading marketing and content strategy across digital and traditional channels to boost customer acquisition and retention.- Collaborating with cross-functional teams to ensure content and campaign consistency aligned with global brand guidelines.Key Achievements:- Created a targeted content strategy that boosted customer engagement by 25% within the first quarter.- Leading a comprehensive rebranding initiative, steering the creation of a modernized digital presence and refreshed visual identity to elevate brand perception and strengthen market positioning in Europe.

- Directed 360° marketing campaigns that positioned ISIL as the most effective educational brand in LATAM, achieving global recognition.- Led the creative development of campaigns across digital, social, print, and TV, driving a consistent and engaging brand voice.- Managed cross-functional teams to execute innovative campaigns, leveraging influencer partnerships and immersive content experiences.Key Achievements:- Awarded 5 Effies, including Gold for Education and Silver for Crisis Response, for campaigns that increased new student recruitment by 9%, 6% above the category average, while reducing recruitment costs by 30%.- Most Effective Education Brand in LATAM, ranked 2nd globally by the Effie Index.- Recognized with 5 Effie Awards, including Gold for Education and Silver for Crisis Response. - Drove ISIL to become the Most Effective Education Brand in LATAM, ranked second globally (Effie Index).

Development and supervision of 360° marketing strategies for internal campaigns, and new product and service launches.Review and supervision of media plans and creative proposals for advertising campaigns.Achievements:40% increase in network admissions for 2018 vs 2017.Effie award in Education category.

- Managed the creation and implementation of content-driven marketing campaigns, transforming brand-consumer relationships.- Collaborated with creative teams to produce compelling content that amplified brand engagement and loyalty.Key Achievements:- Led a full-scale rebranding of Club de Regatas, including the creation of a new website, mobile app, and modernized visual identity, resulting in a 25% increase in member engagement.

- Directed branding and advertising strategies for high-profile clients, coordinating with creative and strategic teams to deliver high-impact global campaigns - Led cross-functional teams to ensure projects were executed on time and aligned with client objectives.Key Achievements:- Produced award-winning campaigns that increased client revenue by 18%

- Managed branding and advertising projects across agencies, delivering impactful 360° campaigns. - Ensured brand success by optimizing creative execution and maintaining strong client partnerships.

- Managed branding and advertising projects across agencies, delivering impactful 360° campaigns. - Ensured brand success by optimizing creative execution and maintaining strong client partnerships.

Optimization strategies to attract, engage, and motivate the customer in POP, for Perfumerías Unidas (Luxury brands like Chanel, Dior, Givenchy,etc), Belcorp (Beauty brands) Backus ABInBev (Beer brands), among others.