Proud of the assignment to develop the communication strategy of Gruppo Florence

My Mission: I specialize in brand strategy and brand building. My mission is to measure, grow, and protect the true value of the company's reputation and to manage the communications that create it as well as to guide the company to maximize the impact of reputation on its most critical business outcomes. I will leverage the full power of the brand by ensuring that excellent communication will build brand awareness and customer loyalty creating maximum value for the business.

Global Marketing Director of all the brands of the Settesoli Wineries including Mandrarossa, Settesoli, Inycon.. Reporting to the President.Having completed my cycle in fashion, I strongly wanted to enter the world of wines. Today I manage the marketing and communication of the most important Sicilian Wine Cooperative made up of 2000 members and 6000 hectares with 36 cultivars. I manage the Settesoli, Inycon, Mandrarossa brands and I am proud to start again from the earth.

Marketing & Communication Advisoring

Conception of marketing strategies aimed to raising the perceived quality of the products and product awareness, enabling the attainment of economic and market share fixed by the Company. Development of Marketing Plan and implementation of the relevant shares, in alignment with the needs of communication and trade. Control of the timing of marketing initiatives . Identification and implementation of projects, plans, development, testing , promotion, and support the launch of new products , in order to properly exploit and maximize the return on. Setting up and implementation of advertising and promotional activities. Monitoring of sales performance with programs carried out in order to make any alignment and ensure the achievement of objectives. Reporting steady sales and production for the design , distribution and product changes , depending on the needs eventually emerged from the analysis and marketing efforts. Competitive Analysis of the Company and the developments in the field of Marketing guaranteeing the constant updating of marketing policies the Company's business. Organization and management of special events marketing , with its PR activities and online advertising , and producing video and photo through external agencies and / or through the support of the Communication from the Licensor. Definition of Creative Direction and coordination of projects to support the activities of retail and wholesale sales channels. Support the Creative Director in the formulation of the brief commercial purposes and in the optical with reference to the press campaign and external communication activities. Sales meeting organization for the presentation collections. Strategies creation and coordination of projects and new business partnerships particular impact on the business (eg partnerships with sports teams, etc. . )

As press and media relations officer I represented the point of contact for members of the press and other media representatives. I was responsible for maintaining the image of the theatre, gaining publicity and disseminating information to members of the press or other media representatives. I used to work with the media, organising meetings and developing press contacts. My strong interpersonal skills were essential, as a big part of the job that consist in networking and promoting the work of the Foundation.

Creative Manager: Brand creative direction & coordination. Creation & star up of the “Creative Room” project. Management and supervision of the overall image trough all the different functions: style, retail, Marketing & communication. Management of all the internal external creative partners. Coordination all the creative sessions from the mood of the collection briefing to the presentation of it to the market, trough technical presentation, fashion shows, and advertising image and trade communication. Guarantee the consistency in between the strategic positioning of the brand and its image on the market trough corporate retail & communication image. Communication direction of the new Kid’s apparel project: from the naming to the launch of the collection on the market. Reporting to the president.

Senior Account & Project Manager for TBWA Italia. Client: A. Testoni.• Mktg & Communication consultancy for TBWA Italia. Senior Account for A. Testoni. Project management.ATL campaign, corporate image campaign.

09/1999 – 05/2004 Brand & Communications managerStrategic definition of the communication’s objectives. Drawing up of the communication plan. Agencies and/or creative consultants selection. briefing to the creative agencies. institutional and product advertising creation for all the product of the mandarina duck brand. all creative aspects definition connected to the ad. Production: photo, styling, casting, location. media centre Selection. international planning of all the advertising media. negotiation, buying, Public relations with the press and distributors 06/1998 Advertising & Media Manager, Corporate Identity, Public relationsAgencies and/or creative consultant selection for the creation of the institutional and product adv. related to all mandarina duck brand products. Corporate Identity. Packaging. product merchandising. Restyling of the logo. Execution Guidelines logo. Stationery. web site creation. strategy for new products’ launch. involvement in the society board for the new PoS concept02/1998 Trade Marketing ManagerWindow display. catalogues and brochure. merchandising materials

Copywriter conceiving ad. campaign together with the art director. editing of the ad. campaign’s text, editorials, catalogues and movie synopsis. Clients: Cecchi Gori Home Video, Segafredo, Feltrinelli, RicordiMediaStores, Ferragamo, Reebok, Giunti Editore, il Mulino.Project Manager and Account Manager, support and consulting to the creative dep. for the definition of the concept,assistance and production co-ordination. Client: Cecchi Gori Home Video, Feltrinelli, RicordiMediaStores, Reebok, GiuntiEditore, il Mulino, Segafredo, Giacomelli