Business Development Director
Altra Energy (Renamed Apply Altra)
Board Level Director, owned by private equity investors. Employed to support the the re-shaping and re-focus of the business. At investor level created business model for the merging of Altra and Apply Group. Initiated negotiations between the stakeholders of Altra and Apply Group. At Altra Level responsible for Business Development and Technical Delivery, including: marketing strategy (market identification & target methods), marketing mix (service offering, PR, Pricing models, Processes) developing unique selling points branding and company market re-positioning customer development and retention strategies identification of new service offerings & new markets development of key indicators to measure marketing success, Working with key stakeholders, from project initiation through to final delivery, ensuring responsibility for the planning and control to ensure that projects are delivered on time, to budget and within the agreed functionality.