Rafael Gomez Email & Phone Number

Irvine, CA, US

Miami, FL, US

• Managed a $25 million annual advertising budget, acquiring new cybersecurity and software development students for top universities including the University of Michigan, NYU, University of Chicago, University of.
• Grew company revenue to $100 million within two years, improving profit margin by 18%.o Swiftly assessed and optimized the marketing mix to scale the most profitable channelso Developed campaign playbooks and.
• Built and led a high-performing team of 7 expert digital marketers, overseeing acquisition channels such as Google, YouTube, Facebook, Instagram, TikTok, Snapchat, LinkedIn, and programmatic advertising.Digital.

Jacksonville, FL, US

• Profitably managed a $10 million+ annual social media advertising budget across Constant Contact, Bluehost, HostGator, and Domain.com brands, delivering strong ROI through targeted campaigns on paid social platforms.
• Developed and executed a comprehensive full-funnel strategy for both prospecting and remarketing audiences,resulting in a significant increase in sales volume well below the target CPA.
• Achieved a 300% increase in attributed Facebook sales volume for Constant Contact in the first year, while simultaneously reducing CPA by 50%
• Designed and implemented brand awareness campaigns and brand lift studies that increased ad recall by 12 points and consideration by 4 points. Gained recognition from Facebook with a featured case study.
• Led and mentored a team of 4 paid social managers.

Austin, US

• Played a pivotal role in the company's inception, establishing Adonit's marketing program from scratch.
• Successfully transformed Adonit from a Kickstarter project into an industry leader in the iPad stylus market, achieving sales of 6.5 million units worldwide.
• Expertly managed all customer acquisition channels, including Google Ads, Facebook Ads, Amazon Ads, influencer marketing, public relations, and email marketing, ensuring profitability and growth.
• Led cross-functional teams in marketing, design, and web development, coordinating global product launches and devising effective go-to-market strategies.
• Oversaw external PR team and acted as the company's representative during press tours, reinforcing Adonit's brand image and market presence.

Chicago, IL, US

• Served as the main liaison between clients and digital agency on national accounts including The National Egg Board (The Incredible Edible Egg), Harley Davidson, and Cracker Barrel.
• Increased The National Egg Board’s Facebook followers by 45%, surpassing client goal.
• Managed multiple web projects and client campaigns simultaneously, staying within client budget and timelines.
• Successfully pitched to Redbox for new business, leading to an additional $2M in agency revenue.

• Managed the company’s largest accounts, Audi and Ace Hardware, worth $6M in company contracts.
• Provided client support for co-op advertising programs for national manufacturers and their local affiliates.
• Gained responsibilities and client management duties rapidly due to my tenacity and resourcefulness, including learning SQL to better support clients.