● Managed a $25 million annual advertising budget, acquiring new cybersecurity and software development students for top universities including the University of Michigan, NYU, University of Chicago, University of Florida, and the University of Wisconsin.● Grew company revenue to $100 million within two years, improving profit margin by 18%.o Swiftly assessed and optimized the marketing mix to scale the most profitable channelso Developed campaign playbooks and frameworks for optimal executiono Reduced cost per acquisition by 31%● Built and led a high-performing team of 7 expert digital marketers, overseeing acquisition channels such as Google, YouTube, Facebook, Instagram, TikTok, Snapchat, LinkedIn, and programmatic advertising.Digital Marketing Strategy | Performance Marketing | Demand Generation | Customer Acquisition | Paid Search | SEO | SEM | PPC | Multi-Channel Marketing | Paid Social Media | Meta / Facebook Ads | Google Ads | TikTok Ads | Growth Strategy | Brand Positioning | Creative Strategy | Budget Management

● Profitably managed a $10 million+ annual social media advertising budget across Constant Contact, Bluehost, HostGator, and Domain.com brands, delivering strong ROI through targeted campaigns on paid social platforms.● Developed and executed a comprehensive full-funnel strategy for both prospecting and remarketing audiences,resulting in a significant increase in sales volume well below the target CPA.● Achieved a 300% increase in attributed Facebook sales volume for Constant Contact in the first year, while simultaneously reducing CPA by 50%● Designed and implemented brand awareness campaigns and brand lift studies that increased ad recall by 12 points and consideration by 4 points. Gained recognition from Facebook with a featured case study.● Led and mentored a team of 4 paid social managers.

● Played a pivotal role in the company's inception, establishing Adonit's marketing program from scratch.● Successfully transformed Adonit from a Kickstarter project into an industry leader in the iPad stylus market, achieving sales of 6.5 million units worldwide.● Expertly managed all customer acquisition channels, including Google Ads, Facebook Ads, Amazon Ads, influencer marketing, public relations, and email marketing, ensuring profitability and growth.● Led cross-functional teams in marketing, design, and web development, coordinating global product launches and devising effective go-to-market strategies.● Oversaw external PR team and acted as the company's representative during press tours, reinforcing Adonit's brand image and market presence.

● Served as the main liaison between clients and digital agency on national accounts including The National Egg Board (The Incredible Edible Egg), Harley Davidson, and Cracker Barrel.● Increased The National Egg Board’s Facebook followers by 45%, surpassing client goal.● Managed multiple web projects and client campaigns simultaneously, staying within client budget and timelines.● Successfully pitched to Redbox for new business, leading to an additional $2M in agency revenue.

● Managed the company’s largest accounts, Audi and Ace Hardware, worth $6M in company contracts.● Provided client support for co-op advertising programs for national manufacturers and their local affiliates.● Gained responsibilities and client management duties rapidly due to my tenacity and resourcefulness, including learning SQL to better support clients.