A nascent researcher with a passionate drive to inform policy formulation and impact critical decision-making in the social and public sectors through research and data-driven analysis. I hold a degree in Economics from Quaid I Azam University with specializion in Pure and Applied Economics, providing me with a solid foundation in deciphering consumer behavior, quantitative analysis, and research design. In my current role as a research executive, I've contributed to a diverse array of research studies, including Public Perception Surveys, Campaign Evaluations, and Development Projects. My role has ranged from designing questionnaires by employing nuanced understanding of heuristics and priming to conducting quantitative analysis and writing reports, bolstered by my rigorous analytical approach and dedication to consistently driving bottom-line results.My interests encompass exploring complexity and causality inherent to the intricacies of Economics, Public Policy, and decision-making. I am dedicated to finding solutions and devising policies tailored to the nuances of the local context. I enjoy designing robust research methodologies, conducting in-depth analyses, and distilling complex findings into concise strategies.