Rafi Alief

Rafi Alief Email and Phone Number

Creative Director @ FirstPective
Rafi Alief's Location
Jakarta, Indonesia, Indonesia
Rafi Alief's Contact Details

Rafi Alief personal email

About Rafi Alief

For me, Creative is all about finding unique and make it works.15 years plus experiencing all lines of the creative industry… 8 years managing creative departments and operations, from on-ground activation, corporate communications, brand building and transformations, advertising & Digital campaign…Helping clients to achieve several international awards and gold standard result of communication works. My career journey has brought me to work across a diversity of blue-chip clients with extensive exposure to Oil & gas, Mining, FMCG, e-comm, Financial Services.Some of blue-chip clients include Kimia Farma, Bank Tabungan Negara (BTN), Allianz Indonesia, Manulife Indonesia, Medco Energi.Uniqueness and character are the keywords in the digital media era. Integration between the digital images and customer experience must be done consistently, that's where I am responsible for creating, directing, coordinating and motivating creative teams to building successful results.

Rafi Alief's Current Company Details
FirstPective

Firstpective

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Creative Director
Rafi Alief Work Experience Details
  • Firstpective
    Creative Director
    Firstpective Jan 2020 - Present
    Jakarta, Indonesia
    FirstPective's core business is communicating the company's culture through broadcast programs and internal digital media.My role as creative director is to design communication frameworks for each series of communications, Provide clear creative direction, feedback, and guidance to team members, ensuring the successful execution of projects within defined timelines and budgets. Foster professional growth and development of team members through mentorship, training, and performance evaluations.In particular broadcast programs, I play an active role in translating objectives and narratives to look and feel, in every episode of the program, and occasionally participate in designing speeches for stakeholders.
  • Futurist Studio
    Creative Director
    Futurist Studio Jan 2019 - Present
    Indonesia
    Futurist is a Brand and Marketing Consultant. The Futurist vision is to become the best creative transformation partner in Indonesia, Futurist core service is Branding - Community development- New Media optimization.My Role at Futurist is to formulate the most optimal brand strategy and communication program according to client goals.Branding - Escorting several business units for one of the largest state-own corporations in Indonesia, Kimia Farma, to transform their identity and brand, through Mediv as a digital platform and M.V.C as a beauty business line.Community Development - Formulating online and offline community movements for clients. One of the most successful projects is the brand "Sumber Selera" which is engaged in FMCG, which has succeeded in creating communities in West Java to Central Java with more than 5000 members per region. One of the highest achievements is, several activists, create independent organic movements to prove loyalty. New Media- Creating an optimal new media concept and strategy in accordance with the dynamic behavior of the new generation of consumers.Research and Development- I have also led several R&D projects as demand for the vision and mission of a futurist, to become the leader in creative marketing transformation consultant in Indonesia. We are actively experimenting latest tools as well as trying digital communication methods to get optimal results in the digital transformation era for clients, especially on E-Commerce and Social Media.
  • Regenesis Indonesia
    Freelance Creative Director
    Regenesis Indonesia Feb 2023 - Jul 2023
  • Pt. Kimia Farma, Tbk
    Creative Director
    Pt. Kimia Farma, Tbk Jan 2021 - Dec 2022
    Jakarta, Indonesia
    Designing the foundation for the brand Marvee the aesthetic clinic by Kimia Farma, developing strategies, and executing branding inside and out. Together with our futurist team, we designed standardized graphic design systems, room interiors, and architecture for Marvee Clinics throughout Indonesia. Also designing design language for skin care series products.Designing marketing campaigns for clinics, contact points for new markets and supervising execution throughout the course of the campaign.
  • Alfabet Creative
    Design Director
    Alfabet Creative Jan 2015 - Dec 2018
    Indonesia
    Alfabet Design specializes in corporate communication design, a highly regulated area to achieve transparency in good corporate governance.My responsibility as a Design Director is to led a creative team to provide communication solutions that underline the 4 most important things in corporate communication, Brand, Company performance, Compliance, and Sustainability. By implementing good principles on creative corporate communications, Alfabet has become the choice of blue-chip clients in Indonesia such as Allianz Indonesia, Panin Sekuritas, etc.In addition, the Design Director must be able to inspire the team in providing the best ideas and solutions by implemented into communication products that give value added to the company.
  • Muse Design Indonesia
    Design Director
    Muse Design Indonesia May 2012 - Dec 2014
    One of the best times worked at Muse Design is collaborated with the Medco Energi team, Indonesia's blue-chip private oil and gas company to achieve "Vision Award" the corporate communication award, two times in a row (2012: silver - 2013: gold).
  • Self Employed
    Graphic Designer & Artdirector
    Self Employed Oct 2011 - May 2012
    Jakarta, Indonesia
    There's a gap to try something new.
  • Maximark
    Senior Designer
    Maximark Aug 2010 - Oct 2011
    Jakarta, Indonesia
    Maintained big-name client's corporate images and communication, such as Adaro Energy, Commonwealth Bank, Pakuwon Jati, Etc.
  • Infinite Frameworks Studios
    Graphic Designer And Vfx Artist
    Infinite Frameworks Studios May 2009 - May 2010
    Batam, Kepulauan Riau, Indonesia
    Collaborated for Tatsumi Feature Film Productionhttps://www.imdb.com/title/tt1922736/
  • Bintang Pratama Communication
    Graphic Designer
    Bintang Pratama Communication Apr 2009 - May 2009
    Jakarta, Indonesia
    Handled major beauty product brands.
  • Namakami
    Creative & Graphic Designer
    Namakami Jun 2006 - Jun 2008
    Bandung
    Worked on Major Sports and Entertainment Events in Indonesia.

Rafi Alief Skills

Concept Development Art Direction Advertising Motion Graphics Corporate Identity Experience Design Photoshop Illustration Visual Communication Interaction Design Corporate Branding Storyboarding Animation Design Strategy Information Design Branding Design Thinking Design Management Environmental Design

Rafi Alief Education Details

Frequently Asked Questions about Rafi Alief

What company does Rafi Alief work for?

Rafi Alief works for Firstpective

What is Rafi Alief's role at the current company?

Rafi Alief's current role is Creative Director.

What is Rafi Alief's email address?

Rafi Alief's email address is al****@****hoo.com

What schools did Rafi Alief attend?

Rafi Alief attended Institut Teknologi Nasional (Itenas).

What skills is Rafi Alief known for?

Rafi Alief has skills like Concept Development, Art Direction, Advertising, Motion Graphics, Corporate Identity, Experience Design, Photoshop, Illustration, Visual Communication, Interaction Design, Corporate Branding, Storyboarding.

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