Rafi Dafari Email & Phone Number

South Jakarta, Jakarta, Id

West Jakarta, Jakarta, Indonesia

• Generated over half a billion IDR in the first half of 2024 through patronage, membership, educational support, and partnerships.• Led Museum MACAN’s largest program, Malam di MACAN, attracting over 500 attendees and achieving sold-out ticket sales.• Achieved the highest membership registration since Museum MACAN’s 2021 reopening during the Patricia Piccinini Exhibition (May - Oct 2024).• Increased membership registrations by 122% compared to the two previous exhibitions in 2023.• Improved membership retention by 75%, expanding the number of annual programs from 8 to 13-14.• Developed new systems for Membership, Patronage, and Patrons, enhancing tracking efficiency and improving the overall user experience.• Evaluated over 100 potential partners across various industries, expanding the museum’s partnership opportunities.• Reached over 55% participation in member programs throughout the past year.• Organized the Patricia Piccinini exhibition preview, attracting over 600 attendees, including VIPs, institutional representatives, members, and patrons.• Led the MACAN X ISMAYA Soho art auction, raising nearly IDR 30 million in a single night.

Jakarta, Indonesia

• Led a team of 5 to manage and drive sales growth of 500+ lifestyle creators in TikTok • Provide daily strategy support for creators to improve their sales performance including short videos and livestreams, and study key attributes of successful cases.• Monitored, Analyzed, and Evaluated creator sales performance, identified room for improvement and implemented strategic plans for the team• Created and conducted training/workshop material for 600+ creators in line with TikTok global policies and local strategy • Identify and acquire creator at scale to support e-commerce content • Collaborated with brands to drive product sales and brand exposure in TikTok by planning, executing, and monitoring the projectAchievement :• Awarded spot bonus award in Q1 2023, recognized as one of 83 Top performing bytedance employees worldwide• Increase sale performance of <500 rising lifestyle creators by AVG 93% and activeness by 80% in Q1 2023• Created and designed an acquisition strategy, which resulted in expansion from 150 to 800+ managed lifestyle creators.• Contributed 49% of lifestyle Sales from July to October 2022, generating over of $3M+. Highest in the team.• Raised @rizky.chikay, who became the top 3 sales among all creators in TikTok Shop from May - October 2022.• Achieved the Sep - Oct Top sales target by 115%.• Achieved the Han River short video brand campaign, #nyamanpakaihanriver target sales by 143% with a total of $26K within a 2-month period and produced more than 32 M+ Short video views

Jakarta Metropolitan Area

• Developed and executed digital campaign for Featuz social media branding and other promotional activities; Improved Featuz Instagram reach and engagement by more than 210% and Gained >200 new followers in 3 weeks• Directed and conceptualized development for band's release (scope: lyric video, single, and album psychical release); Guided the art director for Featuz 3rd single Merriment Park Lyric Music Video• Styling and fashion directing for Featuz Photoshoot

Jakarta, Indonesia

• Managed influencer partnerships, led end-to-end influencer marketing campaigns, Created Influencer briefs and content guidelines for Ruangguru big campaign, such as brand ambassador announcement, 11.11, and KPOP campaign.• Identified and negotiated influencers, key opinion leaders (KOL), and celebrities that relate to Ruangguru Project; Introduced more than 200 new influencers and dealt with more than 30 of them within 2.5 months• Managed daily marketing plan for >10 influencers.

Kebayoran Lama, Jakarta, Indonesia

• Identified and developed strong relationships with potential clients; Successfully closed a deal with PT Omega film, Indonesia's largest movie distributor (Paramount, Universal Studio, Sony Pictures, 20th Century Studio), within 3 months.• Managed day-to-day operations and coordinated collaborative content production for 20+ entertainment sector content creators. Created and composed behind-the-scenes videos for Hodgepodge Superfest 2019.• Developed marketing program and social media campaign tools to increase client plays; Generated more than 500 K plays (Highest intern contributor in my batch)

Jatinangor

• Gabuts Zine, est. 2012, is a campus magazine that covers the life and phenomenon around FIKOM Unpad society; Published every 3 months.• Researched and write fashion and music section for the zine; Published 10 features in 5 volume• Increased 20% in total sales in a year by contributing in examine and investigating audience trends and gossip

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: Komunitas Musik Fikom, Himpunan Mahasiswa Ilmu Komunikasi Unpad, Gabutzine

Education record

Activities and Societies: Labs Percussion

Education record