Rafif Shaaban Email & Phone Number

Lebanon

Istanbul, Turkey

-Developing marketing plans and campaigns-Setting marketing goals and objectives-Conducting market research to identify the target audience and market trends.-Managing budgets and allocating resources for marketing efforts.-Working with designers and another marketing team members to create marketing materials, such as preparing campaigns, ads, and social media content.-Collaborating with sales team to develop promotional materials and sales strategies.-Collaborating in parallel with the developing team to apply specific technical tools and tracking codes on landing pages and main website. -Staying up-to-date with industry trends and developments to continually improve marketing efforts.

Content delivery in multichannelsThe target for ad views and interactions was reached by creating a strong SEM strategy to collect qualified lead generation that increased AAA CPA by 9%. To effectively target the right audience, I completely reorganized their campaigns from A to Z and gave AAA the right connections to ensure future success beyond the scope of the campaigns. Content Marketing OptimizationDeveloped a content marketing strategy: Based on the target audience, goals, and unique value proposition, I have created a plan for producing and distributing content. This includes creating an editorial calendar, identifying the types of content I create and determine how and when to promote it.

Beirut, Lebanon

-Developing and maintaining relationships with clients on a daily basis, this involves meeting with clients regularly, responding to their inquiries and requests in a timely manner, and keeping them informed about the progress of their campaigns.-Developing digital marketing strategies: This involves working with clients to understand their business goals and objectives, and then creating a customized digital marketing plan that aligns with those goals. This may include things like SEO, social media marketing, email marketing, and paid advertising.-Managing budgets and resources: I was responsible for managing budgets and resources for marketing campaigns and ensuring that they are used effectively.-Staying up-to-date on industry trends and best practices: It was very important for me to stay up-to-date on the latest trends and best practices in order to provide the best service to my clients. -Implementing marketing campaigns: This involves creating and scheduling social media posts following my own marketing plans that I update every month, writing and sending email campaigns, and setting up and managing paid advertising campaigns.-Collaborating with other teams & departments: As an account manager, I worked closely with the graphic design team, also with developing departments, to ensure that marketing efforts are aligned with overall business goals.-Analyzing and reporting on campaign results: I Regularly tracked the performance of marketing campaigns and reported back to clients on the results. like Google Analytics to track website traffic and conversions, or using social media analytics to track engagement and reach. ( This depends on the industry)

Istanbul, Turkey

-Researching products and industry trends in Turkey to ensure that the content is accurate and up-to-date.-Writing clear, concise, and engaging product descriptions that accurately describe the features and benefits of the products being sold.-Creating category and landing pages that provide an overview of the products within a particular category and highlight the unique selling points of the business.-Preparing ad copy that provides value to the target audience and helps to drive traffic to the website.-Optimizing content for search engines by using keywords and phrases that potential customers might use to find products online.-Collaborating with the marketing team to develop content campaigns and promotions.-Proofreading and editing content to ensure that it is free of errors and meets the brand's tone and style guidelines.

Beirut, Lebanon

I am grateful for this great opportunity, interning at the Asfari Institute benefited me in a lot of skills. During my internship, I was in charge of finding reliable articles on a variety of topics, compiling a bibliography, and summarizing articles, books, and videos. In addition, I was in charge of managing the Asfari Institute's official website, posting recent events in the Middle East and Arab countries, and designing it in my own unique style. However, I was able to explore a new experience full of flavorful knowledge. In the Institute, we check the validity of the links we post on the website, verify links, review Arabic publications, organize and maintain the AAV website, and manage data.