Muhammad Rafi Al-Hariri Nasution

Muhammad Rafi Al-Hariri Nasution Email and Phone Number

Building a market leader enterprise in printing industry with Digital Marketing @ Tamora Putra Group
Muhammad Rafi Al-Hariri Nasution's Location
North Sumatra, Indonesia, Indonesia
About Muhammad Rafi Al-Hariri Nasution

An ENFP person who seek every chance to develop his surrounding in professional ways. Graduated from ITB, majoring in Meteorological Science, focused on analyzing, interpreting, and presenting weather and climate data. Passion in Customer, Pricing, and Promotion analytics to deliver the data-driven business recommendation for the company. Currently Rafi’s being Senior Data Analyst in Merkle Indonesia, handling end-to-end automated reporting and data analysis for various industry including Telecommunication, music streaming apps, FMCG for Food and Non-food products i.e. Cigarettes, Cosmetics, and Painting products. Rafi is responsible to created marketing performance, website performance (SEO), social listening reports, and some adhoc analysis to improve an effective business process for the clients business, to determine what works and what doesn’t work, or need to be improved for user engagement purpose.Currently Rafi is also being CEO of Tamora Putra group which has 2 line of business, printing and stationery industry. Already being a market leader for wedding invitation products and various printing products in Medan and across North Sumatera, and succeed delivering products outside Medan, including West Sumatera, Jambi, Riau, and even Tangerang. All by maintaining contents on Instagram only, growing 3K followers in @cetakundanganmdn for 2.5 years, and managed to get another 1K followers growth in 3 month only. Currently Rafi is working on developing Souvenir Unik Medan, to facilitate and maintain end-to-end wedding invitation services.Prior to this, Rafi was working on Home Credit Indonesia (HCI) as CRM Senior Analyst to give end-to-end analysis for improving the business process, new product development, and monitor the daily business index of CRM product. Also, Rafi was Customer Analyst in Elevenia to support management with adhoc analysis for improving the system, segmenting and targeting the customers, as well as initiate product catalogue research by using Market Research and Intelligence. I was leading 3 apprentices and 1 intern, prepare and develop them to be Professional Customer Analytics further and beyond. Rafi was Business Analyst Intern in ESDM and active on several NGO/ initiate social project to help the local societies in his surrounding.Rafi scope of interests include: Start-up, Ecommerce, Business Strategy, Marketing, Management, Data Science, Leadership, Sustainable Urban Development (SDG-11), Environment, Meteorological Science, and Climate Change (SDG-13)

Muhammad Rafi Al-Hariri Nasution's Current Company Details
Tamora Putra Group

Tamora Putra Group

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Building a market leader enterprise in printing industry with Digital Marketing
Muhammad Rafi Al-Hariri Nasution Work Experience Details
  • Tamora Putra Group
    Ceo
    Tamora Putra Group Jan 2019 - Present
    Tamora Putra Group is a family business run more than 30 years in stationery, bookstore, and printing industry. Serving for more than thousand of individuals, small-medium enterprises, and local firms. Acting as CEO, handled almost everything including Financial strategy, operational, marketing (both digital and offline marketing), customer relationship management, sales process improvement, project management, new product development, and business transformation.Yes, you may called it Chief Everything Officer for now.
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  • Merkle
    Senior Data Analyst
    Merkle Aug 2021 - May 2022
    Columbia, Md, Us
    Skills requirement:+ Google Sheet Data Management+ Google Marketing Platform+ SQL for Big Query+ Data Visualization tools (Google Data Studio, Looker)+ Communication Skills + Project Management and LeadershipAchievements:• Handling report and analytics delivery for various clients in multiple industry such as Telecommunication, music streaming apps, FMCG for Food and Non-food products i.e. Cigarettes, Cosmetics, and Painting products • Created, upgraded, and updated automatic reports for website performance, digital marketing performance, user engagement and profiling analysis to help clients understanding the business performance and could make some data driven decision making• Created complex end-to-end digital marketing performance data visualization for Cigarettes Industry by combining 4 source of data and visualized it later on by using Google Data Studio to provide impressions, clicks, viewability trends; Cost analysis; Compliance; and KPI Monitoring analysis• Involved in data science projects in providing deep Interest analysis based on TTD element reports data, DCM, and Google Analytics data for optimizing marketing performance data and avoiding duplicated cookies users in various brands. • Responsible for doing data exploration, providing the best solution for analyzing data by using Quadrant Count Ratio (QCR) to do interest classification based on digital performance metrics, and connecting the dots between TTD, DCM, and GA data• Created closed funnel analysis for website and apps transactional data, to better understanding the user experience and help business users improving their business process later on, based on the Campaign/ Source/ Medium (last attribution data) by using BigQuery and visualized it on Google Data Studio• Created cost data analysis for the clients for optimizing BigQuery utilization This role works closely with biddable media specialist, account executive, data engineer, data science, and Analytics specialist roles
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  • Iprospect Indonesia
    Senior Data Analyst
    Iprospect Indonesia Dec 2020 - May 2022
    Jakarta, Jakarta Selatan, Id
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  • Me Coach
    Campaign Manager And Coach Lead
    Me Coach Sep 2018 - Mar 2019
    ME Coach is an initiative program to form a personal and professional development program by providing a Training, Practicing, and Mentorship program for ITB Students.Currently, there are 4 main program to be offered such as:1. STORM Writing2. Team Management3. PPT Juice4. Be OutliersCurrently ME Coach is a part of pilot project to enhance 8 chosen Mentees to be mentored by 4 professionals in various areas including Financing, Management Consulting, Infrastructure & Contractor Consulting, & Media industries.Key Responsibilities:- Design a compact campaign from Introduction, Goals, Target, and All program via Line@, E-mail, and Instagram channels. - Published 12 posts with > 1.7K exposure, > 500 Unique Viewers, 64 Likes & 51 shares across Line.- Be front-line Customer Service to answer general inquiries, FAQ regarding the program, selection process, advantages and exposure, as well as the high-level materials for each program- Coach Lead for "Be Outliers" topic, responsible to create time-line, module, and coaching mentees weekly.- Be Outliers focused area were including Self-Awareness & Assessment, Personal Branding, Finding your Passion, How-to-design and execute project & How-to-get National/ International recognition, and Public Speaking
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  • Home Credit Indonesia
    Crm Senior Analyst
    Home Credit Indonesia Jun 2018 - Jan 2019
    Jakarta, Dki Jakarta, Id
    Skills requirement:+ SQL (Oracle SQL Developer) + Data Visualization + Communication Skills + Ms. Office+ Project Management and LeadershipAchievements:• Update and upgrade daily report consists Sales Performance (Volume, Contract, Utilization, Take up rate, etc); Monitoring the business process & the multi-channel effectiveness; Price Test process and result; and other KPI for CRM Products• Provide deep analysis to support product, marketing, and customer lifetime value divisions in day-to-day business decision• Provide initial research and analysis for new potential product/ portfolio including the total potential customers split by social, demographic, and risk group as well as checking the eligibility for these customers• Estimate the potential Volume and take up rate that can be generated to support new CRM product development• Provide business analysis for developing loyalty product or program for marketing department• Assure the Testing program has been set-up right by analyzing the logic as well as the distribution for the sample that should be on par each others. • Evaluate the testing of campaign program to analyze the business impact for the program, analyze price elasticity of the market, and which channel were better to approach and engage the customers• Involve in Data quality management (DQM) program to increase contacted rate of customers, including setting-up the program for campaign channels like Quiz, Facebook, and other related channels, as well as Whatsapp program• Calculate and evaluate GINI score for main predictors that used for predicting the most and the least potential customer to be offered with CRM products This role works closely with marketing, products, risk, campaign, life-cycle, and BI division
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  • Elevenia
    Customer And Pricing Analyst
    Elevenia Nov 2017 - Jun 2018
    South Jakarta, Dki Jakarta, Id
    Skills requirement:+ SQL + Data Visualization (Think Cell, Micro-strategy, Looker) + Communication Skills+ Ms. Office+ Project Management and LeadershipAchievements:• Created promotion analysis, consist daily index performance, cancellation, including summary of customer profile, direct report to VP of Data Management • Created daily index monitoring, both organic and inorganic customer of elevenia• Updated weekly and monthly index of elevenia for buyer point of view• Created streaming analysis (from product view to be converted as paid transaction) for wish-list users. Consist customer profile and behavior, conversion, and monthly index of wish-list potential transaction and GMV.• Created further descriptive analytics from customer segmentation of Fashion/Beauty, Gadget, e-Service, and Babies & Kids purchaser• Created fast-moving consumer goods (FMCG) analysis for CMO• End-to-end designed and updated weekly and monthly index for Seller point of view• Created 360 degrees seller view to get seller insight as a whole, consist of behaviors, profile, index, cancellation, and seller activities including login, upload, and live products• Created customer journey analysis by using Google Analytics report to improve touch point value for better customer experience• Automated end-of-month report including remaining point and balance for finance division• Created initiate research of how far product catalogue has been developed in Indonesia to support product catalogue management project• Automated UB Weekly trend report by using Looker as BI tools• Lead 3 Apprentices and 1 Intern to be prepared as professional Customer Analyst. Responsible to design, create, and execute apprenticeship & internship curriculum
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  • Elevenia
    Customer Analyst Apprentice
    Elevenia Mar 2017 - Oct 2017
    South Jakarta, Dki Jakarta, Id
    To be prepared as Customer Analyst. Skills requirement:• SQL • Data Visualization (Think Cell, Micro-strategy Dashboard) • Communication Skills• Pivot TableDuring the program, I achieved:• Created Google Analytics guidance as customer analytics tools including several life-hack segmentation to check the performance of SEM and SEO in generating goal conversion, audience, customer acquisition, and behavior.• Created elevenia analaytics guidance for understanding general business terms as well as how to querying data from local and cloud database• Weekly promo documentation for further customer analysis• Created token analysis based on behavior including demographic, geographic, behavioral, and psychographic segmentation• Created customer behavior analysis deck for Fashion and Beauty/Health purchasers including voucher performance analysis, time behavior, and daily performance index• Created RFM Analysis to define how valuable elevenia existing member by scoring its value based how recent and frequent the customer purchase, and how much they bring value to elevenia• Created pricing simulator to free delivery and app discount voucher, to see the potential loss of GMV and transaction when we increase the minimum purchase or decrease the discount percentage• Created logistic analysis deck of elevenia's customers for top management business strategies• Created elevenia mart (e-mart) analysis deck for Home/Food sales department• Created payment analysis to determine Merchant Discount Rate (MDR) share between company and sellers, potentially saved company more than 100 mio monthly• Created cohort analysis to monitor promotion, with objective to segment, target, and improve order to paid conversion promoted products• Created market share analysis, Indonesia vs existing marketTools for querying database• Oracle • AWS Redshift
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  • Ministry Of Energy And Mineral Resources (Esdm)
    Data Analyst Intern
    Ministry Of Energy And Mineral Resources (Esdm) Dec 2016 - Mar 2017
    Working in Renewable Energy division of ESDM, I was responsible for interpreting and analyzing wind observation data of Langgur, Maluku. By using WaSP and Global Mapper as data analysis tools, I managed to:• Established which type of wind turbine that is suitable for Langgur, Maluku and Probolinggo, East Java• Established the potential of power by building wind farm in Langgur, Maluku and Probolinggo, East Java• Created the roughness and elevation map of Langgur and Probolinggo by using ArcGIS and Global Mapper• Using WAsP software as wind resource assessment, siting, and energy yield calculation• Created Business Analysis of Probolinggo Wind Power Potential, responsible to the financial analysis of revenue and expenditure stream
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  • Youth For Climate Agent
    Founder
    Youth For Climate Agent Mar 2016 - Jan 2017
    Youth For Climate Agent is a platform that focused on addressing environmental issues especially in Climate Change and Green Living Education. As a founder of YFCA, I'm taking part as Head of Event Organizer which is conceptualizing the events and assuring the events would be held according to the schedules. Due to YFCA would have 10 projects, each of us is eager to be the Project Leader. I was being Project Leader of Earth Day 2016 Celebration - #IRenewMySelf Campaign. Achievements:• Planned and executed Earth Day 2016 event with 80 volunteers, more than 100 attendants, and supported by ASEAN Reusable Bag Campaign• Planned and executed Urban Farming project with 12 volunteers, 20 children and parents collaborated with Sekolah Bermain Balon Hijau• Planned and executed Climate Change Education to 13 BG’s social service students • Planned and executed Untukmu Cisitu II to educate and train 80 Cisitu society about hydroponics and vertical garden
  • Unep Tunza Eco-Generation
    Regional Ambassador
    Unep Tunza Eco-Generation Mar 2016 - Aug 2016
    Being chosen as 16th Regional Ambassador of UNEP Tunza Eco-Generation. Tunza Eco-generation is Environmental Networking Platform for Children and Youth by Samsung Engineering and UNEP. Giving reports about environmental issues and events, creating regional platform collaborate with Climate Reality Leadership Corps participant, discussing about "Shifting-behavior", Climate change, and Green Living education for Children. Achievements• Wrote 13 reports about the latest environmental projects related to sustainable transport, drought hazard index from decade to decade, eco-friendly lifestyle, Earth Day 2016 – #IRenewMySelf, urban farming, impact of climate change, and climate policy in Indonesia• Top 3 Eco-Generation Ambassador Articles of April, 2016
  • Weather And Climate Data Analysis
    Practicum Assistant
    Weather And Climate Data Analysis Feb 2016 - May 2016
    Being assistant for Weather and Climate Data Analysis subject, responsible to explain first module about "Decomposition and Smoothing Data Analysis", discussing Running mean / moving average, Harmonic Analysis, and Empirical Mode Decomposition (EMD) methods. The objectives of these methods are: 1) Abstracted Trends and Seasonal signals from the Data; 2) Estimated seasonal effect of Weather and Climate Data; 3) Decomposing and Smoothing confusing dataAchievements:• Created first module about “Decomposition and Smoothing Data Analysis” for WCDA subject• Created functions and the example of these methods using synthetic data• Assisted 40 third-year students as practicum participants
  • Disaster Creative Mapping And Education
    Project Leader
    Disaster Creative Mapping And Education Dec 2015 - Jan 2016
    Disaster Creative Mapping and Education (DCME) is one of best project to be implemented, and had been granted 300 US$ from BEYOND ASEAN 2015 and Young Southeast Asian Leaders Initiative (YSEALI). The idea was creating an Creative mapping (including route evacuation map and infographic about "Dos and donts" while Earthquake and fire disasters happen". Giving education to societies and local youth communities about disasters directly was the main event of DCME. DCME held on Pulosari, Bandung, as one of dense slum area which have greatest vulnerability for disasters especially from Earthquake and fire. Achievements:• Established evacuation route-maps and info-graphics to response the fire and earthquake disasters; Giving education and simulation of fire and earthquake disasters to 120 attendants• Engaged 15 volunteers from 3 Universities in Bandung, collaborated with 3 media partners and 2 non-profit organizations• Reduced panic of the locals by 75% and increased the disaster response awareness by 100%• Granted 300 USD from Young Southeast Asian Leaders Initiative (YSEALI) and BEYOND ASEAN
  • Department Of Meteorology, Bandung Institute Of Technology
    Assistant Lecturer Of Numerical Weather Prediction I
    Department Of Meteorology, Bandung Institute Of Technology Sep 2015 - Dec 2015
    Being assistant for Numerical Weather Prediction (NWP) I subject for 1 semester, responsible for giving lecturer on Modul 5 - Barotropic Vorticity on Spectral Methods. The objectives were giving the understanding about the difference between spectral and finite-difference methods output by using Barotrophic vorticity model and How's the different initial condition would give the different output due to lack of time to achive the real-time phenomenonAchievements:• Created fifth module about “Spectral Vorticity model” for NWP subject to predict cyclonic weather events• Assisted 40 third-year students students as practicum participants
  • Road To International Geographic Olympiad (Igeo)
    Tutorial Staff
    Road To International Geographic Olympiad (Igeo) Oct 2014 - Oct 2014
    Preparing 30 National Geographic Olympiad medalist for International Geographic Olympiad 2015. Responsible for teaching them fundamental concept of Meteorology.

Muhammad Rafi Al-Hariri Nasution Skills

Presentation Skills Team Leadership Data Analysis Fortran Matlab Human Resource Development Public Speaking Climate Change New Business Development Business Planning Time Management Numerical Weather Prediction Climate Modeling Sponsorship Method Development Marketing Strategy Statistics Microsoft Word Leadership Microsoft Office Business Development Management Research Oracle Sql Developer Microsoft Excel

Muhammad Rafi Al-Hariri Nasution Education Details

  • Institut Teknologi Bandung
    Institut Teknologi Bandung
    Atmospheric Sciences And Meteorology
  • Harapan Mandiri Senior High School
    Harapan Mandiri Senior High School
    Science

Frequently Asked Questions about Muhammad Rafi Al-Hariri Nasution

What company does Muhammad Rafi Al-Hariri Nasution work for?

Muhammad Rafi Al-Hariri Nasution works for Tamora Putra Group

What is Muhammad Rafi Al-Hariri Nasution's role at the current company?

Muhammad Rafi Al-Hariri Nasution's current role is Building a market leader enterprise in printing industry with Digital Marketing.

What schools did Muhammad Rafi Al-Hariri Nasution attend?

Muhammad Rafi Al-Hariri Nasution attended Institut Teknologi Bandung, Harapan Mandiri Senior High School.

What skills is Muhammad Rafi Al-Hariri Nasution known for?

Muhammad Rafi Al-Hariri Nasution has skills like Presentation Skills, Team Leadership, Data Analysis, Fortran, Matlab, Human Resource Development, Public Speaking, Climate Change, New Business Development, Business Planning, Time Management, Numerical Weather Prediction.

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