Apart from the background work that I do and activities on campus, I am also active in individual project activities through an online media called Whatever You Name It (WEYNI). I created this media in 2020 with my college friends in an effort to make information for Gen z needs with a strong journalism approach. We are currently active on social media Instagram, Tik Tok, and Youtube with various types of contests, ranging from news, in-depth, features about music, movies, and history, fact checking, and many more. In mid-2023, we also managed to give birth to a new IP in the form of an event and music collective called Hear It which invited bands from various campuses in Indonesia and has run for three volumes.

In the editorial of Hypebeast Indonesia, my role is to take care of all content in the three Hypebeast Indonesia channels, ranging from news content, interviews, client needs content, and mandatory content from Hypebeast Global.The following are the details of what I do as Hypebeast Indonesia editorial:1. Generated six Instagram posts and three website articles daily, ensuring content quality and consistency (Entire article on website and caption and copywriting on Instagram content).2. Directed and conducted exclusive interviews with music, art, and fashion figures, creating captivating original content.3. Conducted regular monthly content evaluations and analyses, identifying trends and patterns for editorial strategy improvement.4. Designed graphics and crafted captions for all content needs on Instagram and website articles.5. Take full responsibility for creating the "Top Indonesian News of The Week" content provided to HYPEBEAST Global.6. Coordinate with the marketing team to meet client content needs, including approval of content quantity and placement, key points to be included in the content, and making revisions based on client feedback.

1. Produced informative and relevant in-depth news articles on a weekly basis, showcasing strong research and writing skills.2. Participated in weekly issue meetings to discuss significant news topics and provide valuable insights and analysis.3. Develop coverage strategies, including finding and contacting sources, selecting coverage locations, determining news angles, and gathering data from books and the internet.4.Conducted interviews with key sources and transcribed them accurately to ensure high-quality story development.5. Covered live events related to current issues, strengthening reputation as a dedicated and trustworthy journalist.6.Summarize and adapt news articles to make them suitable for published.

1. Consistently create two pieces of Instagram content (Reels, Carousel, Fun Fact, etc.) related to digital marketing every day.2. Developed and executed content plans to ensure brand consistency and maximize user engagement.3. Actively analyzed market trends and user behaviors, integrating insights into existing content strategies.4. Collaborate with the design team to provide content requirements briefs.5. Compiled insightful content insight reports to inform future marketing strategies.