National Sales Manager at Fine Hygienic Holding | MBANational Sales Manager at Fine Hygienic Holding | FMCG ExpertDriving FMCG sales growth and leadership with MBAAs a National Sales Manager at Fine Hygienic Holding, I lead and oversee the sales operations and performance of one of the world's leading wellness groups in Saudi Arabia. With an MBA from Strathclyde Business School and over 10 years of experience in the FMCG sector, I have developed and executed effective sales strategies, business plans, and brand positioning across food and non-food categories.I have a proven track record of increasing market share, cultivating new relationships, and growing existing key accounts. I have also explored and exploited new business opportunities, managed a sales pipeline, and delivered on revenue and profit targets. I am adept at using CRM systems, conducting KPI and competitor analysis, and forecasting demand and supply. I am a strong leader who instills a clear vision and direction with my peers and colleagues, and a superb communicator who can interact across all levels. I am fluent in Arabic and English, and have excellent presentation skills.
Eva Group – Eva Cosmetics
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Commercial DirectorEva Group – Eva CosmeticsJeddah, Sa
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National Sales ManagerFine Hygienic Holding Mar 2021 - Feb 2023Jiddah, Makkah, Saudi Arabia -
Regional Sales ManagerThe Hain Celestial Group Jan 2017 - Mar 2020Jeddah Governorate, Saudi ArabiaDeveloping annual operational plans including profit and revenue targets.Agreeing and aligning annual budgets with local business partners and affiliates.Developing plans for company growth and improvement of sales.Implementing brand strategies through collaborating with leadership to strategize how best to roll out new brands, devising pricing value chain, promotional plans and product positioning.Generating progress reports through continually assessing business… Show more Developing annual operational plans including profit and revenue targets.Agreeing and aligning annual budgets with local business partners and affiliates.Developing plans for company growth and improvement of sales.Implementing brand strategies through collaborating with leadership to strategize how best to roll out new brands, devising pricing value chain, promotional plans and product positioning.Generating progress reports through continually assessing business progress.Networking effectively with local business partners and key customers, developing strong professional relationships.Exploring business opportunities and new ventures acquisition within assigned markets.Use initiative to develop new and innovative lead generation ideas.Manage a sales pipeline, progressing prospects from lead to close. Show less -
Country ManagerSunrice Mar 2012 - Jan 2017Jeddah, Saudi ArabiaSetting and monitoring of annual In-Market sales forecasts for the territory through daily monitoring of updating weekly stock /sales report.Liaising with regional managers/ supervisors to ensure achievement of targets.Monitoring and assessment of promotional activities to ensure excellent implementationConducting monthly market visits to assess in-market execution performance against set KPIs, and reporting assessments to the GM- Middle East and partner/distribution management for… Show more Setting and monitoring of annual In-Market sales forecasts for the territory through daily monitoring of updating weekly stock /sales report.Liaising with regional managers/ supervisors to ensure achievement of targets.Monitoring and assessment of promotional activities to ensure excellent implementationConducting monthly market visits to assess in-market execution performance against set KPIs, and reporting assessments to the GM- Middle East and partner/distribution management for resolution.Enhancing operation through implementing best practices in demand forecasting to ensure adequate supply of products to the territoryAttending monthly SOP meetings with partnersEnsuring adequate inter-company warehouse stock management.Developing Market intelligence through formulating monthly competitive activities report, monthly price monitoring, POP and POS material management, planogram setting and monitoring.Plan, direct and continuously assess operational activities to ensure progress towards business goals, sales objectives and financial targets.Deploy continuous improvement methodologies and lean initiatives based on KPIs.Drives the team to identify and create valuable solutions to customer problems which may include adding new services or developing new products.Communicate and influence key decision makers in sales transactions as needed.Create and present reports regarding budgets, sales growth or declines, quality issues, new business leads and regulatory compliance.Constant market research to collect data or information (e.g. competitor activities) Show less -
Customer Category Development ManagerReckitt Benckiser May 2010 - Mar 2012Jeddah, Saudi ArabiaDeveloping and maintaining country specific “Local Success Models” based on TMM deliveries and ensuring compliance through scorecards.Converting the regional S&M grid into a detailed execution plan for the market.Tracking long term category and business performance vs long term growth plans.Providing monthly holistic external insights, trends and performance KPI’s.Creating bullet proof category rationale’s for selective innovationProviding robust post launch analysis for… Show more Developing and maintaining country specific “Local Success Models” based on TMM deliveries and ensuring compliance through scorecards.Converting the regional S&M grid into a detailed execution plan for the market.Tracking long term category and business performance vs long term growth plans.Providing monthly holistic external insights, trends and performance KPI’s.Creating bullet proof category rationale’s for selective innovationProviding robust post launch analysis for innovationsActing as a business partner to the brand and sales teams as well as the wider category teamsDemonstrate a deep understanding of retailer's strategies, opportunities and challenges and look to align to and/or address these with any proposals made.Manage relationships with a wide range of internal and external partners at various levels.Building and sustaining key retail relationships.Using insight to influence merchandising and range plans at category reviews.Provide detailed analysis and insights on category opportunities. Show less -
Market Strategy Planning ManagerTamer Sep 2009 - Apr 2010Jeddah, Saudi ArabiaPlanning new brand launch activities and go-to- market channel strategies.Forecasting annual volume objectives of the brand per sales channel, leading, developing and enabling CBD field teams.Managing and controlling brand budgets.Analysing and tracking competitive market activities.Ensuring execution of in-market business plans.Designing brand initiatives per channel and per customer.Presenting and negotiating strategic business plans with CBD teams.Exploring and… Show more Planning new brand launch activities and go-to- market channel strategies.Forecasting annual volume objectives of the brand per sales channel, leading, developing and enabling CBD field teams.Managing and controlling brand budgets.Analysing and tracking competitive market activities.Ensuring execution of in-market business plans.Designing brand initiatives per channel and per customer.Presenting and negotiating strategic business plans with CBD teams.Exploring and exploiting sales channels opportunities.Negotiating quarterly and annual sales plans with principals and managing stock ordering and brand supply chains. Show less -
National Key Account ManagerTamer Nov 2007 - Aug 2009Saudi ArabiaDeveloping excellent work relationships with key accounts to achieve business objectives, leveraged on in-depth understanding on Retailer dynamics.Developing Shopper/consumer knowledge, merchandising opportunities, and retailer promotion/events opportunities.Delivering monthly volume targets for total modem trade channels.Ensuring implementation of superior sales fundamentals in key accounts outlets.Developing and implementing annual joint business planning and business reviews… Show more Developing excellent work relationships with key accounts to achieve business objectives, leveraged on in-depth understanding on Retailer dynamics.Developing Shopper/consumer knowledge, merchandising opportunities, and retailer promotion/events opportunities.Delivering monthly volume targets for total modem trade channels.Ensuring implementation of superior sales fundamentals in key accounts outlets.Developing and implementing annual joint business planning and business reviews with key accounts and managing and developing a team of unit managers. Show less -
Key Account ManagerTamer Sep 2005 - Oct 2007Establish, build and maintain relationships with key customers.Full P&L responsibility for existing accounts.Working closely with Category and Brand Marketing.Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics.Develop, agree and execute an annual Joint Business Plan with assigned accounts.Deliver the targeted KPI's for financial periods. Targets on input/output KPI's and Internal/External KPI's.Build a… Show more Establish, build and maintain relationships with key customers.Full P&L responsibility for existing accounts.Working closely with Category and Brand Marketing.Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics.Develop, agree and execute an annual Joint Business Plan with assigned accounts.Deliver the targeted KPI's for financial periods. Targets on input/output KPI's and Internal/External KPI's.Build a strategic partnership with customers to enable delivery of the businesses plan for the short and long term. Show less -
Area Sales Manager - Western, Center & East RegionsAnasia Group Aug 2002 - Jul 2005Jeddah & Riyadh -
Customer Account ExecutiveAramex Sep 2000 - Jul 2002Jeddah, Saudi Arabia -
Marketing RepresentativeXerox Jan 2000 - Aug 2000Alexandria, Egypt
Rafik Wagdy Education Details
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Business Administration And Management, General -
Business Administration
Frequently Asked Questions about Rafik Wagdy
What company does Rafik Wagdy work for?
Rafik Wagdy works for Eva Group – Eva Cosmetics
What is Rafik Wagdy's role at the current company?
Rafik Wagdy's current role is Commercial Director.
What schools did Rafik Wagdy attend?
Rafik Wagdy attended Strathclyde Business School, Alexandria University.
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