Housing and housing related infrastructure development

My primary responsibility is to ensure that clients get the best possible service, meeting the FH standards and ensuring delivery of the promise made by us. I am also responsible for the growth of the business and our influence in India. Besides, being directly involved in managing some client mandates including internal & external brand building and crisis communication.FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries. FleishmanHillard in India offers strategic communication counsel to global corporations, international organizations based in India and Indian corporates. We develop communication strategies that cover the full range of India’s business needs – from multilayered marketing programmes that address the urban Indian challenge to rural outreach programmes where nearly 70 percent of India’s population can be found. Our work in India is built on best practices gained in markets around the world, combined with a deep understanding of the dynamic Indian market.For work done in India, FleishmanHillard has won a Gold Lion at Cannes, Black Pencil award and host of other Indian and International awards including best consumer campaign, best integrated campaign, best use of social media, employer branding and diversity and inclusion, etc.

FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; 2017 ICCO Network of the Year for the Americas and EMEA; PRWeek’s Best Places to Work 2017; PR News’ Best Places to Work in PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries. For work done in India, FleishmanHillard has won a Gold Lion at Cannes, Black Pencil award and host of other Indian and International awards including best consumer campaign, best integrated campaign, best use of social media, employer branding and diversity and inclusion, etc. FleishmanHillard in India offers strategic communication counsel to global corporations and international organizations based in India on doing business in the country. We develop communication strategies that cover the full range of India’s business needs – from multilayered marketing programmes that address the urban Indian challenge to rural outreach programmes where nearly 70 percent of India’s population can be found. Our work in India is built on best practices gained in markets around the world, combined with a deep understanding of the dynamic Indian market.

Alcis Sports is a performance wear brand launched by the promoters of Paragon Apparels Pvt. Ltd., the largest manufacturer and exporter of sportswear in India. Alcis prides itself for being the first Indian brand to have the capability and production ability to manufacture technologically advanced sportswear at affordable price-points to enhance the performance of the wearer. Shikhar Dhawan has been recently appointed as the brand ambassador. Their range of over 550 SKUs are sold at over 700 retail outlets across the country including all large format stores and 5 exclusive brand outlets and all leading online portals.I was responsible for the entire marketing function including ATL, BTL, Social Media Management, Digital Marketing and PR. Prime responsibility includes strategising and streamlining the entire marketing function, train the team to effectively deliver and execute, manage various agencies working with the company and deliver on the marketing objective of the brand.

Weber Shandwick had just bought complete stake in Corporate Voice and the former leaders of the business had exited. A new management team was being set up and I was part of that team. Since the new CEO was based in Mumbai, there was a need for someone in Delhi to help manage, consolidate and strengthen the business: Lead the Integration, Business Development, Strategic Consulting, Change Management, Mentor Teams and bring in systems and process. I led the business development for Delhi, managed the operations with over 70 consultants, worked with practise leaders to provided strategic consultancy to clients and manage relationships. I was also the lead on Hero MotoCorp, Oberoi Hotels, RICOH, Corning, HSIL Ltd, MSD, TCI Express, Hilton Hotels, Shardul Amarchand Mangaldas, TECHNO Mobile, Infinix, Pernod Ricard, Cairn India, McCormick, KAI among others.

Cohn and Wolfe was the second largest PR agency of WPP. They had entered India 11 months before I joined them. In the past one year they had not been able to win business of note. When I joined them they had 2 employees and 1 client and were operating in Delhi only. My responsibilities included building the business, attracting talent and setting up the operations and adapting global processes. I was directly responsible for all operations in India, providing strategic leadership and direction for business growth with focus on key client relationships while building the business in a sustainable and profitable manner in line with CWI strategy.When I left the organisation we had 10 employees, expanded our operations to Mumbai and were managing 10 clients including Lufthansa, Wyndham Hotels, RCI, Cleartrip, Lexis Nexis, among others.

Text 100 is the leading agency for technology communication world-wide and in India. They were looking to expand their non technology clients base and revenue. I was hired not only to look after the existing business but to specifically build their non technology practise. My responsibilities as Deputy Managing Consultant, included driving and delivering on key part of the overall business plans including gross profitability. Effectively lead teams and client portfolio by providing senior consultancy, demonstrate excellent people management skills and ensure overall business management of teams and clients. I was part of the core team responsible for planning & strategy to achieve the business goals. As the head of business development, the responsibilities included scoping leads and leading the pitch team to convert into sales. I also had the additional responsibility of identifying, organizing and driving the training to enhance the skills sets of the executives. I developed comprehensive communication strategy for American Express, InterGlobe, Yahoo, Max Healthcare, Max Bupa, Max India, Samsung, Hike, Wechat, TripAdvisor, Etisalat, Homeshop18.com, Mahindra Comviva, and Hewitt Associates among others. Devised and designed implementation tools for communication to enhance image of the clients and managed the implementation of the plans and activities across the country. Directly managed a national team of more than 20 consultants working on various clients mandates and was responsible for the operations of north India with over 60 consultants.

DS Construction was a new entrant into the infrastructure sector. They had won the project to construct Delhi Gurgaon Expressway. In a short time they won some other road projects as well. Soon the company also became a big player in the Hydro Power Sector. However, they did not have a brand identity and had not communicated enough. I was hired to decide and build the brand. From internal communications to external including advertising was handled by me. My responsibilities included devising communication strategy aligned with the business objective. Developing communication tools for internal as well as external audience. Coordination with all SBU heads and ensuring information flow for building strategic image of the SBUs in alignment with the larger image dimensions of the company. Coordinating with the PR, Advertising & Brand Agency and Event Management Agencies and ensuring deliverables based on the communication strategy devised and maximize image impact. Media management to enhance positioning and image building for the company as well as the SBUs.

Perfect Relations is one of the oldest and leading home grown PR agencies in the country. My responsibilities here included exploring client needs, identifying specific objectives, strategizing and drafting monthly / quarterly PR plans of action. Implementing the PR objectives by generating coverage through generic articles, one-on-one interviews, press conferences, product / brand specific stories and initiating promotional/tie-up opportunities with specific publications. I was the client service head and managed projects, media planning and devise communication strategy for the clients. I directly managed communication for Government of Rajasthan, Simplex Concrete Piles (India) Ltd., SkodaAuto India Limited, Sahara Housing & Infrastructure, Purearth Infrastructure, Dalimia Brothers, Delhi Waste Management, Godrej & Boyce, Transport Corporation of India, International Cricket Council, Vedanta, IMFA Group, Ten Sports, Feedback Ventures, Indian Council for Ceramic Tiles and Sanitaryware, Institute of Chartered Accountants of India, among others

Rocklite was the OEM supplier of Plastic Flashlights to Geep and Duracell. From designing to manufacturing to ensuring that the products are delivered across the country to various warehouses and dealers. A couple of years later Duracell bought the brand Geep and subsequently the sales kept reducing, therefore, our orders. This is when Rocklite created its own brand and started manufacturing and selling Flashlights. Here my responsibilities were complete business management. Ensure smooth functioning of the Injection Molding, Assembly and Vaccum Metalising sections with over 100 employees to plan and manage the seasonal fluctuation in demand of Flashlights including Raw material and workers allocation. To set targets, maintain productivity and efficient supply of finished products. Also responsible for Business Development and Marketing of our own branded flashlights in plastic and brass.

The Rock Street Journal (RSJ) was the first of its kind magazine in India which wrote about the Indian English Music scene and featured and encouraged Indian Bands to create their own music. This was subsequently followed by creating India’s First Rock Music Festival (GIR) and a competition. The winners were featured on a compilation album released by Entertainment Inc every year for several years. My job was to build prominence for the magazine (RSJ) as the only one to read for all entertainment related information. Initiating and maintaining subscription drive for the start-up Magazine. Identifying and establishing long term commercial relationships with the targeted advertisers. Responsible for Business Development, Corporate Strategy and Member Editorial Board. Besides, being an active member of the events organising team.