Lead the media team to achieve:- Added Influencer and Performance marketing services to agency specialty- 30% improvement in client satisfaction survey every year- Meets and exceeds YoY revenue by 20-30%- 100% new business win record with over 90% client retention- 100% staff retention in the last 5 years

Strategised, planned and implemented highly efficient always-on acquisition campaigns that delivered and exceeded against all KPIs for ASB and Holden. Won 3 awards at Beacons for Best Use of Insight, Most Effective Campaign and Best Campaign - Consumer Services category for the work on both ASB and Holden.

A thought leader and innovator tasked to spearhead change and help the agency and clients embrace the new Experience Economy where digital and technology must deliver on an improved customer experience, not the other way around. - Develop and spearheaded mobile marketing strategies for SKY, AirNZ, Kathmandu and Village Roadshow- Developed content marketing strategy for SKY and AirNZ - First to introduce the concept of Experience Economy – shifting the agency from media buying & planing to be platforms and media agnostic through the use of emerging platforms and technology- Developed and led local clients in adopting new and emerging platforms- Developed and presented ‘ Is Technology the real game changer’ at a breakfast session to 50 clients with several clients giving highly positive feedback- Developed ‘The Consumer Have Choices’ deck for Macca’s to convince their franchisees to shift significant budget to digital – digital budget increased by 25% for 2015- Successfully increased the digital readiness of the agency to embrace the changing digital landscape from hygiene channels such as SEM, programmatic and display to adopt the more pioneering mentality and look at native solutions on emerging platforms such as social apps (Snapchat, Vines, Periscope) and new technology (such as VR, Robotics, AR, sensors)

Appointed to lead MEC’s mobile business by providing consultancy and campaign solutions to regional and local clients. - Won 1 Gold for Best Use of Mobile in 2012 at the Singapore Media Awards for Mercedes Benz - Won 3 Gold, 3 Silver, 3 Bronze and Best of Show at the Mobile Excellence Awards 2013- Made MEC the most awarded mobile agency in Singapore - Introduced a well defined mobile products and solutions- Partnered with global vendors to bring market leading development and production solutions- Spearheaded mobile focused strategies across clients such as Caltex, Toyota, Michelin SingTel and Mercedes-Benz

Head of digital marketing for MEC Singapore and Global Solutions business units- Major pitches won include Singapore Airlines global account (2009), Singapore Tourism Board global account (2009), SingTel (2010), Chartis Insurance (2009), Tiger Airways (2012), Sony Asia Pacific (2013), - Manage digital billings of over US$25mil a year- Rebuilt a team of 3 and grew it to 11 which includes search specialists, digital directors, analytics specialists - Launched MEC Singapore's first Analytics and Insights services providing expertise in bespoke data automation, performance dashboards, media analytics- Launched MEC Singapore's first Direct Response practice – focusing on lead generation and acquisition campaigns- Won accounts such as Chartis, SingTel, TravelZoo, SIA, DirectAsia through direct-response practice- Managed clients across various verticals from Sony, SIA, STB, SingTel, Mercedes Benz, Caltex, Sony Ericsson and several others- Lead negotiations with media owners such as Yahoo and MSN to get Asia's lowest rates for all clients and launched APAC's first display formats for Sony and Coke- MEC Interaction structure and processes recognized as best practice across APAC region and is being mirrored in other markets- Spearheaded SIA's first step into social-media through the use of YouTube and digital content- Spearheaded Caltex's first multi-platform customer service mobile app- First in Singapore to develop digital, mobile and on-ground activation and engagement campaign for Mercedes Benz Singapore- Spearheaded SingTel and SIA to be top ten digital brands in Singapore – TNS Survey- First person to launch MEC's Work-Life-Balance Initiative - Staff-welfare programme- Develop MEC Singapore first social platform on FacebookCourses attended:Managing an Office - 2013GroupM Emerging Leaders Management Training 2010Advanced Presentation and Selling Skills 2010Senior Client Relationship Management 2010

- Pitched and won new businesses including CIMB Bank Rebranding campaign - largest campaign in Malaysia (CIMB is Malaysia's largest bank)- Increased revenue from digital services by more than 30%

2004-2005- Won new businesses which include: Tiffany & Co., Mercedes Benz, SCMP.com: approx. HK$20m in revenue - Organic growth of revenue include Standard Chartered Bank from HK$200K to HK$2m in just 12months- Pitched and won OgilvyOne HK's first Global Website Design project for SCB- Grew digital specialists team of 12 - largest in HK at the time- Recognition by HK 4As Award for Best Wireless Marketing Initiative – HK's first Bluejacking campaign using mobile. Client: Pizza Hut2000-2004- Won businesses including: Pizza Hut, Standard Chartered Bank, Forevermark (A DeBeers Company)- Maintained margin of more than 60% for all fee based work- Generated revenue of more than HK$10mil from retainer fees and project-based work- Generated revenue for The Economist by launching their first Online Subscription Centre- Launched American Express region-wide websites- Build and managed a team of account service, project managers and developers - 5 people - one of the largest Interactive offering in HK at the timeCourses attended:360Degree Core Brief Senior Group Session Training 2005Customer Ownership Training (Customer Management) 2005Financial Management for Senior Staff Group - 2005Client Management Training 2003CRM and Database Marketing Course 2003Usability and Cognitive Psychology Course 2002360 Degree Brand Stewardship Training 1999Client Negotiation Training 1999

I keep people happy at work by taking away the pain of using Microsoft products such as Office and Windows, this was also known as desktop support.Achievements include: - A highly stabilised and efficient network and email system with less than 95% downtime.- Regional I.T Wizard Competition: Winner - for most innovative idea and digital product to improve agency- Winner: Best Employee Award - 1998 - Most Outstanding Contribution