▲ 10+ years of leadership experience in editorial, video production, experiential, creative, and content strategy - specializing in youth media & brand partnerships▲ Proven experience developing, commissioning, and delivering long and short form video content for premium brands across categories (Beverage, CPG, QSR, FI, Cannabis, Retail, Luxury, Automotive)▲ Senior leader effective at managing small and large teams, with expertise in delivering stories that translate across multiple formats, platforms, and needs▲ Access to a deep creative production network with a proven ability to discover, motivate and collaborate with new talent▲ Strong experience communicating and collaborating within a global company that saw exponential growth during tenure▲ Expertise in diversifying content offering to helping grow audiences
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Co-FounderRefractiondaoCanada
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Co-FounderRefractiondao Jul 2021 - PresentA decentralized global creative community of diverse artists, curators, industry professionals, and fans focused on reimagining live experiences in the physical world and in the open metaverse through web3 tools. Our mission is to make the future a more fair, innovative, and interesting place by redistributing the upside of cultural experiences to the diverse creative communities that make them happen. -
Head Of Creative (Vice+ Commercial Studio)Vice Media Apr 2017 - Jul 2020- Owned and lead creative/content development and multi-headed production across VICE's commercial studio- Trusted advisor relationship with executives and operational leads across multiple markets- Mentor, advisor, catalyst and coach across and between internal and client teams to collaboratively overcome and solve challenges -
Creative Lead (Vice+ Commercial Studio)Vice Media Apr 2016 - Apr 2017Toronto, Canada Area- Leveraged editorial expertise to develop and lead multiple award-winning 360 branded content executions (digital video, linear, social video, photoshoots, custom editorial, experiential, VR) across platforms- Ensured interdepartmental alignment and data & insights-driven QA to maximize reach, audience engagement, and completion rate — consistently over-performing and exceeding VCR, engagement rate, and CTR benchmarks across O&O and socials- Worked with brands to empower teams of creators (internal and external creative/production teams and talent) to bring unique local, national, and international stories to life, with budgets ranging from $10K to $2MM
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Senior Editor/Producer (Vice Media)Vice Media Jan 2015 - Apr 2016Toronto, Canada Area- Long and short form video development, conceptualization, research, production, and execution of cross-platform editorial video- Worked closely with editors, staff writers, editors, producers and creators to help guide them in executing ideas against larger audience and strategic goals resulting in +200% audience growth in Canada during tenure- Collaborated with international teams to execute global content strategy through with a national/local focus
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Canadian Editor (Print & Digital)Vice Media Jan 2009 - Jan 2015Montreal, Canada Area- Led daily editorial operations and digital content strategy for VICE in Canada- Produced Canadian-focused editorial content that translated to globalaudiences across formats, platforms, and needs
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Freelance ColumnistMontreal Mirror Newspaper Jan 2004 - Jan 2010 -
Assistant Director Of Activities And CommunicationsOboro Jan 2006 - Jan 2007Montreal, Canada Area -
Freelance ColumnistVice Media Jan 2003 - Jan 2005Montreal, Canada Area- Writer and monthly columnist for Electric Independance in the print publication of VICE Magazine covering interviews, trends, scene reports, and new releases in the global electronic music scene.
Frequently Asked Questions about Rafael Katigbak
What company does Rafael Katigbak work for?
Rafael Katigbak works for Refractiondao
What is Rafael Katigbak's role at the current company?
Rafael Katigbak's current role is Co-Founder.
Not the Rafael Katigbak you were looking for?
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Augusto Rafael Katigbak
With 9 Months As A Sales Engineer And 4 As A Project Engineer, I Aim To Drive Growth And Innovation. My Mission Is To Deliver Exceptional Value, While My Vision Focuses On Sustainable, Strategic Success.Metro Manila -
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