Rafsan Rashed Nayeem Email & Phone Number

Dhaka, Bd

Dhaka, Bangladesh

Dhaka, Bangladesh

Managed the $20M direct-to-consumer online service business of Sheba.xyz, responsible for leading the marketingstrategy and building brand roadmap. Drove 18% revenue growth and 29% traffic growth MOM• Optimized marketing investments for both traditional and digital channels and measured impact/effectivenessthroughout customer journey, which resulted in a 14.3% save on omnichannel marketing expenditure• Developed an integrated digital marketing plan for all channels, including SEO, paid search, email marketing, socialmedia, A/B testing and retargeting• Monitored marketing spend effectiveness across acquisition channels by reviewing digital marketing data andcustomer churn prediction by exploring real-time data from owned channels to assess live product performancesunder 7 service categories. Developed recommendations and strategies to increase marketing ROI by 32%• Collaborated closely with cross-functional teams within the organization to develop compelling content thatresonates with customers at every stage of their buying cycle from awareness to purchase decision making processresulting in increased sales opportunities for the business• Sourced, cleaned & assessed data from Metabase and other tools to assess the performance of digital marketingcampaigns and make recommendations for improvement

Dhaka, Bangladesh

- Led a team of 22 digital marketing professionals, including account managers, strategists, designers, illustrators, animators, copywriters, and the customer management team. - Delivering results for clients such as British Council Bangladesh, United Enterprise Limited, United Property Solutions Limited, Miniso, Noir, Miyako, Google, O'play, AH Khan, Mughal, Mir Cement, Mir Concrete Blocks, and many others in North America. - Ensuring the profitability and growth of client accounts.-Identifying, developing, and converting new business opportunities with existing and future agency clients.-Maintaining a detailed awareness of relevant market trends affecting their accounts, and developments in the wider advertising and communications industry. - For British Council Bangladesh, a total of $80k worth of courses were sold via online networks during Pandemic by spending only $18.5k- Through UPSL virtual property fair, 7 apartments worth 10 crores were sold by UPSL using Notionhive's quality leads.

Dhaka, Bangladesh

Dhaka

- Managed a team of 12 marketing professionals- Designing and formulating marketing activities to increase demand.- Implement marketing activities effectively and on time.- Follow up, reporting and monitoring of each activity and marketing actions.- Work directly with and lead the Creative/Design team, ATL & BTL.- Planning and directing audiovisuals for brand and product promotion to be used in DM.- Supporting the Sales team on achieving their targets through demand generation. - Generate Leads through effective marketing communications design and execution.- Collaborating with other functions and departments to get the job done properly.- Tie up with other organizations for cross-branding and mutually beneficial activities. - Managed Bangladesh National Golf team starting from sponsorship collaboration with Golf federation to joint marketing communication development & promotion. - Launched 300+ apartments through the biggest real estate expo in Bangladesh “bti Launch Expo”

Dhaka

-Led the Brands & Communications team of the MGH Restaurants Private Limited-Brand strategy development in coordination with monthly & yearly sales target. -Consulting and coordinating with inter-company teams and CSR projects of the MGH group from logo development to overall brand collateral development.

Dhaka

-Managed the brands team in developing and executing overall advertising & promotional campaigns for Nando’s and Peyala. -Conceptualize and implement all marketing strategies, strategic tie-ups, and public relation. Maintain the Digital Marketing of Nando's. & Peyala Café. -Developed monthly and yearly marketing budget. Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, and pricing.

Dhaka

I've had the privilege of collaborating with notable clients such as The Daily Star, Reckitt Benckiser Bangladesh, Telenor Health, G4S Bangladesh, The Financial Express Bangladesh, and others to support my colleagues. My role encompasses a spectrum of responsibilities, including strategizing and executing events, orchestrating digital sales initiatives, overseeing launches, subscriptions, and consumer engagement campaigns. I take charge of content development across social media pages, websites, and digital advertising communications. Nurturing client relationships while delivering impeccable service within stipulated timeframes is a key aspect. Additionally, I supervise our customer service team, liaise with vendors for creative development encompassing applications, videos, and websites. My remit extends to monitoring advertising campaigns across platforms such as Facebook, Google, and other digital advertising avenues. Crafting comprehensive campaign reports is integral, as is efficient budget allocation and utilization for digital and BTL activities. I'm also actively engaged in new business development initiatives.

Dhaka

East West University