Rafsil Mena Email and Phone Number
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Marketing professional with +8 years of experience in managing and developing Consumer and Pharmaceutical Brands for Dominican Republic and the Caribbean in 2 Multinational Companies with presence in + 150 countries.• Specialized in designing 360 ˚ strategies for global brands. • Target oriented and Challenge driven marketing executive. • Adaptable, good interpersonal and leadership skills.• Bilingual. Fluent written and spoken English/ Spanish.
Cofaca - Corporación Farach
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Marketing Manager Consumer Products DivisionCofaca - Corporación Farach Mar 2023 - PresentDistrito Nacional, Dominican RepublicMarketing Leader for Consumer Brands: L'Oréal París, Wet n Wild, Physician's Formula, Lipsmacker, Carol's Daughter, Thayers, Soft Sheen Carson's and other New Big Brands -
Trade Marketing Country Manager Para SamsungCheil Worldwide Aug 2017 - Jul 2023Dominican Republic -
Marketing Manager - Beauty Care CpdL'Oréal Aug 2015 - Aug 2017Dominican RepublicBeauty Care Marketing Manager for the Consumer Products Division of Grupo FarachDominican Republic marketL'Oreal Paris Categories: Hair Care, Hair Color, Skin Care and Cosmetics -
Brand Trade Activator - Baby & Child Care HispaniolaKimberly-Clark Aug 2013 - Jul 2015Generate and develop 360 ˚ annual business plans for Baby & Child Care portfolio (Huggies disposable diapers, baby wipes, training and Specialized diapers and toiletries products) for the Hispaniola region of Dominican Republic and HaitiActivate Huggies Brand in the trade and consumer natural environment- Effective management of budgets: Media, Promotion and Trade to maximize sales.- Analyze the market data to strengthen strategies and build projects for the development of… Show more Generate and develop 360 ˚ annual business plans for Baby & Child Care portfolio (Huggies disposable diapers, baby wipes, training and Specialized diapers and toiletries products) for the Hispaniola region of Dominican Republic and HaitiActivate Huggies Brand in the trade and consumer natural environment- Effective management of budgets: Media, Promotion and Trade to maximize sales.- Analyze the market data to strengthen strategies and build projects for the development of specific clients.- Analysis and monitoring of demand and sales volume to achieve the monthly and annual targets.- Identification of opportunities and / or risk for brands development.- Launch of new products: business plan design and implementation.- Set DSMP's strategies: Distribution, Shelving, Merchandising, Price. Show less -
Special Project CoordinatorBrandinc Nov 2012 - May 2013Co-asociada para la Coordinación de eventos especiales -
Business Manager Adult Medical Nutrition - Dom. Rep. & Caribbean RegionAbbott Laboratories Aug 2010 - 2012República DominicanaGenerate and develop 360 ˚ annual business plans for adult medical nutrition portfolio (Ensure, Glucerna, specialized nutritional products) for the region of Dominican Republic and the Caribbean:- Volume, market share, distribution- Investment Plan per channel- Media Plan: implementation and analysis- Targeted demand generation plans: Doctors, Institutions and Consumer.- Effectively managing all budgets (Media, Promotion and Samples) to maximize sales.- Analyze the… Show more Generate and develop 360 ˚ annual business plans for adult medical nutrition portfolio (Ensure, Glucerna, specialized nutritional products) for the region of Dominican Republic and the Caribbean:- Volume, market share, distribution- Investment Plan per channel- Media Plan: implementation and analysis- Targeted demand generation plans: Doctors, Institutions and Consumer.- Effectively managing all budgets (Media, Promotion and Samples) to maximize sales.- Analyze the market data to strengthen strategies and action plans- Evaluation of the promotional sales force field execution.- Analysis and monitoring of demand and sales volume to achieve the monthly and annual targets.- Update and review monthly sales estimates (forecast) to ensure product availability and meeting sales targets.- Identification of opportunities and / or risk for brands development.- Launch of new products: business plan design and implementation.- Set DSMP's strategies: Distribution, Shelving, Merchandising, Price.- Development of institutional medical channel. Show less -
Brand Manager Baby & Family Care - P&G Brands At Distribuidora CorripioProcter & Gamble Sep 2008 - Aug 2010República DominicanaGenerate and develop 360 ° annual business plans for Baby & Family Care category (Pampers, Bounty, Charmin, Always, Tampax) for Dominican Republic market -
Special Event CoordinatorUniversitat Pompeu Fabra - Upf Mar 2008 - Aug 2008Barcelona Y Alrededores, EspañaCoordinación del evento:XIII Encuentro Internacional de la Red Universitaria de Educación Continua de Latinoamérica y Europa (RECLA) organizado en Barcelona por el IDEC-Universitat Pompeu Fabra, constituye una oportunidad única para que los responsables de las unidades de educación continua participantes intercambien modelos y experiencias acerca de la presencia que tiene la responsabilidad social en las universidades, como medio para enriquecer a la propia organización. -
Account ExecutiveCumbre Nazca Saatchi & Saatchi Feb 2006 - Aug 2007República DominicanaAnalysis, Planning, Implementation and Monitoring of communication solutions for companies such as: PALIC Insurance Company, Popular painting brand, Haché Hardware, WorldLink, BlueBay Villas Doradas Hotel, UNPHU university, Cueva de las Maravillas Foundation, among others.
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Comunications & Pr ManagerRuthez Cxa Sep 2002 - Nov 2005República DominicanaService Business Group:Vigo Café & Restaurante, Nonna Rosa Pasta Fresca, Trattoría Nonna Rosa, Saffron Café & Restaurante, Make up Centero Planificación, Gestión e Implementación de proyectos de comunicación para las distintas empresas de servicio de Ruthez tomando en cuenta la etapa mercadológica de cada empresa.o Colaboración con fundaciones benéficas: Fundación Las Margaritas, PACAM y el Despacho de la Primera Dama de la Rep.Dom.
Rafsil Mena Skills
Rafsil Mena Education Details
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Communication And Media Studies -
Marketing/Marketing Management, General -
Escuela De Negocios RefinéPublic Relations/Image Management -
Escuela De Negocios RefinéMarketing/Marketing Management, General -
Advertising -
Colegio Serafín De AsísHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Rafsil Mena
What company does Rafsil Mena work for?
Rafsil Mena works for Cofaca - Corporación Farach
What is Rafsil Mena's role at the current company?
Rafsil Mena's current role is Trade Marketing, Brand Building and Lead Project Manager at Multinational corporations.
What is Rafsil Mena's email address?
Rafsil Mena's email address is ra****@****hoo.com
What is Rafsil Mena's direct phone number?
Rafsil Mena's direct phone number is +180951*****
What schools did Rafsil Mena attend?
Rafsil Mena attended Universitat Pompeu Fabra, Instituto Tecnológico De Santo Domingo, Escuela De Negocios Refiné, Escuela De Negocios Refiné, Universidad Apec, Colegio Serafín De Asís.
What are some of Rafsil Mena's interests?
Rafsil Mena has interest in Learn About Human Behavior, Films, Manual Arts, Acting, Dance Lessons, Gym.
What skills is Rafsil Mena known for?
Rafsil Mena has skills like Marketing Strategy, Pharmaceutical Sales, Pharmaceutical Industry, Marketing, Hospital Sales, Endocrinology, Market Research, Strategic Planning, Marketing Communications, Market Access, Product Marketing, Microsoft Office.
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