Public Relations Specialist/Investor Relations
San Antonio, Tx, Us
- Created and executed media strategy which increased the average number of online mentions by 316 percent in five years. Led team that completed 1,449 interviews with 62 different media outlets from 2008 to present. This includes more than 15 feature profile pieces by Dow Jones, Marketwatch, Bloomberg-BusinessWeek, Barron's, Investment News and Trader Magazine. Additionally, the team generated 321 television/online video interviews with 20 media outlets over the same time period.- Online content editor and lead writer for all company materials including CEO communications, corporate annual reports, portfolio manager commentaries, market research reports, whitepapers and CEO blog. Increased the average readership of CEO blog from 100 to more than 5,000 per post by expanding the content distribution network to 58 high-traffic websites with the combined monthly traffic of 25 million visitors. This includes orchestrating contributor partnerships with major news outlets such as Forbes, TheStreet.com, Marketwatch, Morningstar and others.- Built the company's social media community on platforms such as Facebook, Twitter, LinkedIn and YouTube to more than 3,000 members in 26 months. The trailblazing social media strategy has been featured in Barron's, The Wall Street Journal, Ignites and at the Investment Company Institute's (ICI) national conference.- Launched in-house video strategy by storyboarding ideas, conducting, editing and distributing video interviews via online channels.- Instrumental role in marketing team that received 28 awards for excellence in investor education from the Mutual Funds Education Alliance (MFEA).- Served as company spokesperson for interviews with The Wall Street Journal, Marketwatch, Ignites, the San Antonio Express-News, the Mutual Fund Wire and the San Antonio Business Journal. Delivered instructional presentations on building online brands through public relations and social media at industry conferences.