Ragesh Rajan Email & Phone Number

Palakkad, Kl, In

Coimbatore Area, India

Digital Marketing Strategist | Driving Success for Amrita University through Targeted Campaigns and Performance Optimization.Digital Marketing Strategist:Develop and execute paid digital marketing campaigns for university admissions and events.Analyze and optimize active paid campaigns to maximize performance and ROI.Stay updated with the latest trends and best practices in digital marketing and adapt strategies accordingly.Collaborate with in-house and external teams to create engaging landing pages, emailers, and display ads for admissions and events campaigns.Campaign Performance Analyst:Analyze, measure, and monitor the performance of both outsourced and internal digital campaigns.Utilize various analytics tools to track key performance indicators (KPIs) and provide actionable insights for campaign improvement.Identify areas of opportunity and implement optimization strategies to enhance campaign effectiveness and reach target audience.Technical Support for Digital Marketing Partners:Provide technical assistance and guidance to external digital marketing partners to ensure the successful implementation of campaigns.Collaborate with partners to troubleshoot any technical issues and improve campaign results.Act as a liaison between the university and external partners to ensure smooth coordination and alignment of campaign objectives.Trend Identification and Adaptation:Stay updated with emerging trends, technologies, and best practices in the field of digital marketing.Proactively identify new opportunities and strategies to enhance campaign performance and leverage the latest digital marketing tools and platforms.Implement innovative approaches and adapt strategies to effectively reach the university's target audience and stay ahead of the competition.

Palakkad, Kerala, India

Website Administration:Managed and maintained company websites, ensuring they are up-to-date, user-friendly, and optimized for performance.Handled website content updates, including text, images, and multimedia elements.Implemented website enhancements and optimizations to improve user experience and conversion rates.Search Engine Optimization (SEO):Conducted keyword research and analysis to identify opportunities for organic search visibility and higher rankings.Optimized website content, meta tags, and on-page elements to improve search engine visibility and drive organic traffic.Developed and implemented link building strategies to increase domain authority and improve search rankings.Google AdWords Account Management:Managed Google AdWords accounts to drive targeted traffic and generate leads.Conducted keyword research and ad campaign planning to optimize ad performance.Monitored campaign performance, analyzed data, and made data-driven optimizations to improve ROI.Media Buying:Planned and executed media buying strategies across various channels, including online and offline platforms.Identified target audiences, negotiated rates, and managed media placements to maximize brand exposure and reach.Tracked and analyzed media campaign performance, making adjustments as needed to optimize results.Social Media Management and Promotions:Managed social media accounts and developed engaging content strategies to increase brand awareness and engagement.Created and scheduled social media posts, monitored social media trends, and engaged with the audience.Developed and implemented social media advertising campaigns to reach targeted audiences and achieve marketing objectives.

Palakkad, Kerala, India

Optimizing the websites newmat.co.uk and newmat.in for google search engines.

Palakkad, Kerala, India

SEO

Cochin Area, India

On-page SEO:Conducted thorough website audits to identify areas for on-page optimization.Optimized website content, meta tags, headings, and URLs for improved search engine visibility.Conducted keyword research and implemented targeted keywords in website copy.Implemented best practices for website structure, internal linking, and user experience optimization.Backlink Building:Developed and executed strategies to acquire high-quality backlinks from reputable websites.Conducted outreach to relevant websites, bloggers, and influencers for link building opportunities.Monitored backlink profile and conducted regular link audits to ensure quality and relevance.Leveraged various link building techniques such as guest blogging, content partnerships, and directory submissions.Online Reputation Management:Monitored and managed online reputation by tracking brand mentions and reviews.Responded to customer feedback and reviews, addressing concerns and resolving issues.Implemented strategies to promote positive online sentiment and manage negative feedback effectively.Worked towards building a positive online brand image and managing online reputation crises, if any.

Cochin Area, India

During my time as an SEO trainee at Rub the Web, I received comprehensive training in both off-page and on-page optimizations, as well as valuable experience in posting ads and publishing articles. In the area of off-page optimization, I learned effective strategies for enhancing website visibility and rankings through acquiring high-quality backlinks from authoritative sources. I also received training in conducting outreach for guest blogging and content placement opportunities, while continuously monitoring and analyzing backlink profiles for quality and relevance. On the on-page optimization front, I gained expertise in conducting thorough website audits, optimizing website content, meta tags, headings, and URLs, and implementing keyword research findings to improve search engine visibility. Additionally, I acquired practical skills in posting ads on various online platforms, monitoring ad performance, and making necessary adjustments to optimize reach and conversions. Lastly, I received training in creating and publishing engaging articles on relevant websites, incorporating SEO best practices, and utilizing research skills to provide informative content. Overall, my experience as an SEO trainee at Rub the Web equipped me with a strong foundation in off-page and on-page optimizations, as well as proficiency in ad posting and article publishing.

Tholanur, Palakkad, Kerala

Taught Computer Application for Plus one and Plus two curiculams.

Mca, Information Technologies

Bachelor Of Science (B.Sc.), Mathematics