• Built strategic partnerships with Banks/NBFCs to enhance program offerings for corporate clients• Key contributor for bringing in the working capital sanction amount by convincing & aligning Lenders on Program terms, Pricing (Interest, discounting rate, fees) and Revenue sharing. • Managed end-to-end financing process, from underwriting and documentation to disbursement and repayment.• Identified cross-selling opportunities amongst dealer/distributor network present on company’s platform and extended Business Loans, OD & LAP facilities by partnering up with financiers/DSAs• Redesigned product pitches & customer communication to enhance its clarity, consistency & impact

• Developed and handled wholesale channels leading to sales of 50000+ kgs with 50% gross margin• Determined & assessed Price points for different SKU’s of the product basis competitive benchmarking• Streamlined Vermicompost (fertilizer) manufacturing process boosting production by 20% QOQ• Planned resource allocation & strategy to ensure quick inventory turnover for bootstrapped operations

• Managed concept to launch of proposition using customer centric thinking design, user persona and journey mapping. Owned CASA revenue, P&L statement, customer acquisition, persistence & retention. • Instrumental in increasing CASA revenue from new to bank customers by 19% over prior year.• Worked on communication strategy and customer lifecycle management. Liaised with CRM team to automate customer communications thereby increasing customer activity by 14% over prior year• Revamped the eligibility criteria and redefined the target customer segment in alignment with the long term strategy of the proposition which increased customer acquisition quality by 30% YOY • Identified firms with most growth/revenue potential using data oriented decision making. Enhanced the value proposition with new pricing strategy resulting in acquisition of 30 firms in 3 months• Created KPI tracker & produced monthly reports on sales scorecard, forecasting & budget planner • Responsible for designing sales pitches and monthly marketing collaterals to facilitate sales team • On boarded third party vendors to expand product offerings and execute multiple promotional plans • Identified gaps in systems & processes such as lack of online lead generation channel. Utilised digital capabilities to solve for this by building client specific landing pages to augment reach & visibility

Objective - Launch a new proposition “Premier NextGen” to help children save and manage their spendingRoles & Responsibilities • Drew insights on how Balance with the bank is affected by joint account linkage with children’s account• Conceptualized the NextGen proposition design basis competitor benchmarking and primary research• Understood the usage frequency & preference of various financial products in the required demography• Launched the proposition in Q3 2019 in a phased manner starting with Mumbai, Pune and New Delhi

1) Interviewed 65+ guests to identify guest personas along with their key expectations 2) Identified gaps and proposed the solution of setting up a partnership ecosystem 3) Conceptualized customer journey depicting key touch points to engage the customer

Studied the manufacturing processes, versatile features, architectural dimensions and construction applications of a wide variety of Aluminium Composite Panels, Metalam series and custom made aluminium sheets manufactured by the company.