Brands : Prajavani (News paper), Sudha & Mayura (Magazines)Role• Developed and built a strategic road map (goals, issues, strategies & tactics) aligned with business goals & revenue growth.• Created communication and media plans with competitor analysis.• Spearheaded all marketing activities.• Worked closely with editorial and research teams to provide structured reader insights. • Worked closely with media sales teams to execute large advertiser product innovations. • Manage product deliverables for sponsors for large media events. • Created guidelines for digital / social media presence & closely measured effectiveness.• Managed brand associations, partnerships & joint promos.• Exceptional interpersonal skills & relationships with clients, partners and stakeholders.Highlights• Increase in viewershipa)Print : 72 to 76+lakh readersb)Website : 2.78 to 3.5 cr million page views/monthlyc) E-paper : 10k to 1.2lakh d)Social media (FB, Insta, You tube, Twitter, Podcast & Telegram) : 0.6 to 1.5million • Launch of App, Podcast & Competitive exam E- Magazine as a brand extension with developing logo, tagline & positioning.• Repositioning of Prajavani Epaper & Product supplements• Curated and executed brand properties: State level quiz for students, Community meeting with Govt officials, Education fair, Cookery show, Achievers program, Comedy nights, Prajavani Cinema awards & other topical reader engagement activities.• Research: a) Product led : Quality of paper, Font, Article strength, Approach in writing.b) Main Paper led : Sports & special columns, Investigative columns & Fact check.c) Supplements led : Competitive exams

Brands : Original Choice (world 5th largest whisky (10 million cases) & Segment leader) Bangalore Malt (Fastest growing brand in the world in 1 year - 4 million cases) Roulette (Ambrosia award in packaging), Black Pelican, Original Traveler, & Force 1Role / Highlights• Instrumental in getting cine star “Sudeep” association with Original Choice brand & leveraging the association benefit to enhance brand image.• Handling of brand plans, communications & marketing activities• Launch of Original Traveler whisky brand (logo, mnemonic, tagline & brand layouts) to fill market gap & Force 1whisky to tap segment potential.• Launch of Bangalore Malt whisky in tetra pack to take first mover advantage as per market consumption trends resulting in 60% market share within 6 months.• Creation of mnemonic, jingle & black book for the brand Original Choice, restructuring of the portfolio, pricing revision & packaging redesign.• Instrumental in implementation of government compliances for the brands & bringing uniformity in packaging layouts.• Coordination with Service providers, Vendors, Agencies (Creative, Research, Media & Packaging), Sales, TM, Legal, TM, Purchase, Production & Finance. • Team Handled: 3 Assistant Brand managers & 6 Brand executives.• Instrumental in increasing MS of Original Choice whisky from 25% to 40% & Bangalore Malt whisky becoming market leader (65%) in 3yrs.

Brands: Knockout, Haywards, Foster, Miller, Royal Challenge, Indus Pride, PeroniRole / Highlights• Planning & execution – Trade Marketing Activities, Trade Promotions, Visibility drives (displays, merchandising, Gsb, Outlet branding), Road Shows, Campaigns & Events.• Create demand & Increase ROS through promoting brands.• Coordination between Sales Team, Reporting Team, Brand Team, Supply Chain, Agencies, Promoters and Vendors• Track Competitor activities, Responsible for Customer & Consumer Service.• Brand launch activities for RS strong, Foster Gold, KO Pet, Miller and Indus Pride.• Award of Best Employee in the Trade Marketing division.• Sonu Nigam (Famous singer) musical events to promote Knockout.• Accountability for promotion effectiveness (Plan, Execution, Evaluation & Analysis).• Team Handled: Trade marketing executives – 12• Portfolio score Visibility : 55 to 91%Display : 35 to 75%Promotions : More than 100• Rate of saleKnockout : 33 to 38Foster : 18 to 35Haywards : 8 to 15Miller : 5 to 11

Brands: Black Dog, McDowell, Royal Challenge, Antiquity, Bagpiper, Old Tavern, Romanov Vodka, White & Mackay, Signature, DSP Black & Director Special.Role / Highlights• Achieve Sales target, Maintain market share, Enhance penetration.• Customer & consumer service.• Analyzing sales and marketing data to determine action plans.• Conducting surveys to better understand customer needs.• Monitoring competitors’ sales activity within an assigned territory.• Market share improvement• Romanov Vodka : 25% MS within 6 months of launch• White & Mackay : 77% penetration within 3 months of launch• Royal Challenge: Gain of Market share from 15% to 27%• McDowell : Market share 60 to 65% • Old Tavern : VPO from 48 to 55

• Launch in terms of execution of plan -Ultima – Tile Guard brand • Outstanding brought to Zero & maintained consistently• Distributor & Dealer Management in FMCD/FMCB sector• Driving Volume, Market Share and Growth & Effective consumer service