Lead team of 22 members engaged in building, executing and supporting all digital transformation and digital marketing initiatives for US and European Salvage, After Market and OEM automotive - B2B and B2C business formats. Roles and Responsibilities: • Strategizing and Managing www.eurocarparts.com , www.lkq-ht.com B2C digital processes• Managing ekeystone.com. viantp.com and seawideb2b.com B2B digital processes. • Continuous improvement and enhancement of low budget paid ad campaigns to high ROAS. • Develop and tweak digital marketing strategies for Ecommerce websites of LKQ Corporation. • Agile implementation for all Digital Processes. • Lead and guide the test set-up, execution and measurement by A/B testing and other experimentation.• Build campaigns and roadmap to achieve incremental growth.• Conducting Monthly and Quarterly Business Reviews with business stake holders. • Resource planning and provisioning for smooth digital marketing process flow.• Articulate business requirements in sufficient detail such that a technical solution can be design and engineered.• Implement and manage scalable internal applications for LKQ group of companies.• Work with the internal business community to turn business requirements into cost-effective and efficient solutions.• Building effective teams by hiring right talent for digital processes.• Mentoring and coaching team members.• Planning career progression of members through performance evaluation.

Data and Web Analytics services with global Digital Marketing Agency U.S

 Formulating & implementing strategies for B2B & B2C websites. Responsible for generating leads on B2B : www.invensis.net and selling online courses B2C : www.invensislearning.com  Lead Generation for B2C website through Google ad words, Facebook and LinkedIn paid campaigns Responsible to implement Paid campaigns through Google Ad Words, Facebook and Linked in. In charge of entire Content Management System of invensislearning.com for publishing compelling landing pages for paid campaigns and closely working with Content writing team to develop web site content for company website pages and Prof Reading the content. Closely worked with website deployment team to build www.invensislearning.com according to SEO, paid ads and Web analytics best Heading Web Analytics, totally responsible for successful implementation of Google Analytics.

Search Engine Marketing,Search Engine OptimizationSocial Media MarketingReputation ManagementOnline Branding

▪ Handled day-to-day search marketing activities across multiple search engines (Google, Yahoo, Bing, etc.)▪ Involved campaign planning, implementation, budget management, performance review andoptimization of paid search campaigns▪ Carried out keyword research (discovery and expansion) and reviewed & edited creative copy(titles & descriptions)▪ Conducted analysis of web site performance metrics and managed optimization of campaigns▪ Recommended the enhancements for existing search marketing campaigns by landingpage or keyword expansion changes.▪ Actively involved in product ideation and marketing :8051, ARM, Micro Controller, ARM and Interfacing boards, to Engineering colleges across Karnataka, Andra, Tamilnadu and Kerala.

• Promote Industrial Grade Computers, Data Acquisition Cards to various Defense Organizations and Government Enterprises like ADA, ADE, CABS, GTRE, ISRO and Indian Institute of Astrophysics.• Involved in promoting the above products to ABB, BHEL Mysore Road and Ranipet plant.• Dealer appointments New Delhi, Kolkatta and Nagpur. • Develop and implement creative, highly successful sales strategies.• Identify new opportunities for expansion; implement appropriate sales and marketing strategies.• Involved in Vendor Registration for various Defense Organizations.