Senior Product Manager, Subscription & Personalization
Marina Del Rey, California, Us
• Led team of six in website testing & personalization; conducted journey maps, identified user experience gaps, and executed over 120 experiments to measure improvements; generated $8M annual revenue, outperforming previous year by 150%• Drove subscription strategy to sustain profitability during economic downturn; synthesized cross-departmental insights to create subscription bundles; accelerated subscription revenue by $4M in six months, 25% above target• Oversaw e-commerce expansion to Europe and Australia; partnered with Shopify leadership to develop localization strategy including pricing, shipping, and tax; achieved 100% non-US revenue growth in one year, one quarter ahead of schedule• Elevated customer journey analysis with advanced analytics; recognized as behavioral analytics authority and consulted to steer high-stakes pricing initiatives; spotlighted in company all-hands and selected to train over 30 senior team members• Co-led COVID-19 giveback program, providing hygiene products to over 200K underserved women and children in Africa and India; boosted success with strategic NGO promotion, highlighting brand’s commitment to global health and equity• Onboarded user experience testing software service; negotiated below-market rate leveraging mutually beneficial incentives including video client testimonials and multi-year partnership; achieved 42% technology cost savings across two years• Collaborated with Data and Engineering teams to automate experiment analysis reporting and create business intelligence dashboards; reduced reporting time from 20 hours to 2 hours weekly, saving more than $80K in human capital costs• Promoted from Product Manager, Digital Growth & AnalyticsTools/Tech: Shopify Plus, Heap.io, Looker, Figma, HTML, CSS, Javascript, Vue, Node.js, VWO, Jira, Notion, Snowflake, Recharge, Google Analytics, Google Tag Manager, Unbounce, Facebook Ads Manager