As a key player in Royal Orchid & Regenta Hotels' rapid growth, I spearheaded strategic brand unification, developing guidelines for consistent design language and tone across 100+ properties. I managed 9 marketing agencies, overseeing social media, print, and digital campaigns for prime holiday and wedding destinations. My focus: delivering comprehensive, strategic advertising solutions. Key achievements:- Standardized brand identity across social media, marketing collaterals, and agencies- Conceptualized and executed targeted ad campaigns for key properties- Crafting the group's first-ever national campaign, integrating print, outdoor, and digital channelsResulting in a cohesive brand presence, amplified marketing impact, and accelerated growth for India's fastest-growing hospitality brand.

Branding and website design to showcase exclusive, artisanal rugsSocial media strategy and content creation to engage and inspirePerformance marketing (Google ads, Instagram sponsored ads) to drive salesCustomer relationship management and strategic partnerships with interior designersCollaborating with Jaipur, Agra, and Mirzapur's finest manufacturers, Knotty.in keeps centuries-old craftsmanship alive, delivering unique, high-quality rugs to discerning customers.

Introducing The Grind, a powerhouse collective of W+K alumni. They help visionary clients find their voice and visual identity. Highlight reel: conceiving and selling a show-stopping campaign to OkCupid NY, with worldwide IP rights secured.

Led iconic brand campaigns for:Newell (Sharpie, Contigo, Calphalon)Uniqlo (pitch)Kimberly Clark (Andrex)Delivering strategic creative solutions for household names.

Igniting impact for:TD AmeritradeReckitt BenckiserCrowning achievement: Clap for Brasil, a game-changing social initiative to combat Zika, won through a competitive multi-agency pitch.

Led iconic campaigns for Audi, and contributed to:Heineken: Crafting compelling narrativesNike: Driving innovative storytellingGovt. of India: Conceptualizing 'Make in India', attracting Foreign Direct Investment (FDI) and fueling national growth.

Driven creative success for:Red BullBest Western HotelsRustomjee Housing DevelopmentProudest achievement: Swept the Indian Advertising Festival (15 Abby awards, 2012-2013) with Rustomjee's 'Childhoods Available' campaign, redefining real estate advertising.

Driven creative success as copywriting lead for:Ten Sports (Ten Football, Ten Golf, Ten Cricket)NIITNotable campaigns:Ten Football's Midnight Football Party (Champion's League): Revolutionized viewing experiences with sponsored parties, microsite, and social engagement.Ten Cricket's One India, One Jersey: Unified cricket fans nationwide, reinvigorating national team spirit post-IPL.

Spearheaded online marketing efforts, driving engagement through:Web content creation and CMS managementAffiliate marketing strategiesNewsletter developmentCustom flash film productionAdditionally, leveraged linguistic expertise to translate German poker and casino promotions for global audiences.