El-Shai is an independent online platform that provides quality content for all Egyptians. From editorial content to social media and video content as well.

-Developing plans to maximize business opportunities through editorial and digital content-Setting a fixed content strategy for the editorial content on the digital platforms to secure a solid brand identity-Opening new business opportunities through editorial and digital content-Training staff and interns to ensure they are following the brand rules-Produce magazine's photo shoots-Create content that would appeal to potential clients-Supervise and edit all editorial content -Conduct all clients work and interviews-Maximize SEO impact

- Write press releases, news stories, articles, case studies and product pieces.- Developed Proposals for the agency and clients.- Lead brainstorming sessions for the agency.- Attend client events and industry conferences as well as promote client events to the media.- Deliver analytics reports on social media, reporting on traffic, engagement and follower figures.- Brainstorm fresh ideas for PR campaigns.- Manage events, including press conferences and promotional events.- Assist with the production of client publications.- Commission market research.- Undertake research for new business proposals and present them to potential new clients.- Manage the PR aspect of a possible crisis situation.

- Wrote an average of 15 press releases and media advertorials each per week for public relations efforts.- Preserved brand integrity by monitoring the consistency and quality of marketing content.- Managed project deadlines and monitored milestones through completion stage.- Provided feedback to all departments on brand consistency in outbound communications.- Analyzed business developments and monitored market trends.

- Proofread copy from fellow writers to ensure that all writing was correct in terms of spelling, punctuation, grammar usage and context.- Scheduled and attended meetings with advertisers, publishers and production team.- Trained contributors, editors, associates and designers on expectations, processes and organization style guidelines.- Oversaw day-to-day activities of Identity's Website, including story pitches, assignments, final revisions, layouts and office functions.- Created long-term editorial calendars with publications, due dates, events and story assignments.- Planned budgets and negotiated contracts with freelance writers.- Used reference sources to verify dates, facts, and statistics.- Assigned topics and stories to writers for coverage.- Prepared, rewrote and edited over 30 pieces per week to improve readability.- Determined whether a piece was ready for publication and approved final versions.

- Analyzed departmental documents for appropriate distribution and filing.- Edited and proofed documents for proper grammar, spelling, capitalization and verbiage.- Used reference sources to verify dates, facts, and statistics.- Determined whether a piece was ready for publication and approved final versions.

- Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.- Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.- Entered and assigned new leads using CRM tools.- Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.- Built and maintained media and coalition lists.- Identified value propositions and key messages for all of the company's marketing campaigns.

- Developed campaigns to increase public awareness of company and engage customers.- Worked with marketing department on branding strategies.- Forged strong media relationships to further public relations goals.- Gathered information on customer opinions and adjusted plans to capitalize on current trends.- Wrote press releases for routine use and crisis management.- Created effective messaging using language, graphics and marketing collateral.- Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.- Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.

- Member of the Advisory Committee on Breast cancer), is a legally recognized NGO.- It provides the suitable atmosphere for Egyptian health care Students to create those activities and involvements that would prepare future physicians and health care workers with enough skills, competences and broad mind to reshape the future of this country.