Raghid El-Yafouri Email & Phone Number

I am an information technology consultant, strategist, researcher, and lecturer with a Doctorate of Business Administration (DBA) in innovation management and 24+ years of experience in system analysis, solution architecture, business intelligence, and project management. Currently at Bottle Rocket, I assist organizations with digital transformation, customer experiences, and platform optimization.I am known for materializing business visions and organizing teams to deliver scalable products that meet strategic goals. I thrive for constant innovation that amplifies a human’s intelligence rather than replaces it. I hold simplicity as my guide for success.I have worked with clients in healthcare (Pfizer, Wellstar), automotive (Ford, Chrysler), marketing (WPP, BBDO), services (ISN), retail commerce (Johnson Controls, Lowe’s), financial (Prudential, Mr. Cooper), and governmental (State of Michigan, Lebanese Chamber of Commerce).Lately, I have built an enthusiasm, drive, and passion for HealthTech—working to have technology do more in healthcare in general and for the patient in particular. I research EHR/EMR systems adoption, diffusion, and interoperability, and have published peer-reviewed articles in Elsevier’s Healthcare Analytics, Springer’s Health Research Policy and Systems, and the Institute of Electrical and Electronics Engineers (IEEE).My accomplishments include designing digital transformation / enterprise intelligence training program for professionals, unifying media and ad operations under a globally lean framework (SPICEE), launching HiP (Human Intelligence Platform) for automating ad activation and improving the precision of ad targeting, introducing proprietary IDEA framework at Dentsu Creative (DC) for integrated creative excellence, and publishing four peer-reviewed articles in academic journals in the last two years.My certifications include Generative AI from Oracle, data analysis from Adobe, cloud computing from Amazon and Microsoft, and Project Management (PMP), Program Management (PgMP), and agile (PMI-ACP) from PMI.

Listed skills include Digital Marketing, Crm, Project Management, Management, and 46 others.