Raghuram A Email & Phone Number

Delhi, India

Gurugram, Haryana, India

Gurugram, Haryana, India

- Proof of Concepts:Led the execution of Proof of Concepts to assess RingLead, and Traction Complete applications to identify whether they can replace LeanData for the lead conversion process.- Re-architecture of MQL Assignment:Re-architected the MQL Assignment Process in the Ortoo Q-assign App, resulting in a 20% reduction in average assignment time and a 40% decrease in assignment failures.- Free Tier Account Flow Project:Spearheaded a pilot initiative to reduce the cost of acquisition for Free Tier Product users and enhance the customer journey through a product-led cadence, effectively preventing the poaching of inbound product leads.- Lead Conversion Enhancement:Currently working to optimize the Lead Conversion process in the LeanData application, to remove stale configs and implement enhancements to generate a 10% increase in lead conversion rates for enriched records.- Alignment with Org Changes:Reviewed and updated lead flow processes like MQL Assignment, lead conversion, and FCI Scoring to align with the sales org changes and marketing initiatives aligning to our organizational goals.- Troubleshooting and Training Workshops:Investigating and troubleshooting inquiries from Sales, SalesOps, and Marketing.Running training workshops for documentation and knowledge transfer of the whole lead flow workstream: lead creation, lead enrichment, lead conversion, MQL Scoring, MQL assignment, and campaign & opportunity attribution processes.

Gurugram, Haryana, India

- Enhancement of MQL Routing Process:Spearheaded improvements to the Marketing Qualified Lead (MQL) routing process, enhancing lead assignment rules, and contributing to more effective sales strategies.- Migration of Enrichment Tools:Successfully led the migration of Enrichment Tools to the Enrichment Hub upstream in the lead flow process, streamlining data enrichment processes and optimizing efficiency within Salesforce.- Recruited, Onboarded, and Mentored:Played a pivotal role in the recruitment, onboarding, and mentorship of new team members, ensuring a seamless integration into the Salesforce administration team.Supported them in preparing for the Salesforce Admin Certification exam.- Salesforce Changes Deployment:Learned new changes deployment methodology using Gearset, GitHub, and Visual Studio Code (replacing deployments via Change Sets), optimizing version control, better validation, and increased efficiency in the deployment processes.- Marketing Qualified Account Project:Successfully executed the Marketing Qualified Account project, contributing to the alignment of marketing and sales efforts by refining Salesforce processes related to account qualification like the lead counterpart.- Salesforce Lightning Migration Project and Hypercare:Supported in Salesforce Lightning Migration Project, ensuring a smooth transition to the Lightning Experience for Sales & SalesOps users. Subsequently was part of hypercare support to address post-migration challenges.- Marketing Qualified Leads Related Projects:Initiated and contributed to various projects related to Marketing Qualified Leads, focusing on Salesforce customization and optimization to maximize the effectiveness of marketing initiatives.

Gurugram, Haryana, India

- MQL Assignment Process:Supported the implementation of a MQL (Marketing Qualified Lead) Assignment Tool to replace the Salesforce Lead Assignment Tools as the organizational requirements expanded and became intricate.Continued with lead assignment processes management, optimizing efficiency and ensuring a seamless flow of leads through the sales pipeline.- Training and Knowledge Transfer:Played a pivotal role in facilitating training sessions for the team, ensuring a smooth knowledge transfer.Empowered team members with the necessary skills and insights to maximize their utilization of tools and features.- Email Templates and Email Alerts:Enhanced Sales & SalesOps email templates & email alerts in Salesforce, contributing to improved communication and optimization of Sales onboarding and offboarding process.- Sales Headcount Tracking Project:Provided crucial support in the Sales Headcount Tracking project, contributing to accurate and efficient tracking of sales team resources. This helped Sales Leaders plan growth in Sales and ensured its alignment with the organizational goals.- Customer Accounts Hierarchy Clean-up Process:Designed and implemented a systematic Customer Accounts Hierarchy Clean-up process within Salesforce utilizing the data from the InsideView Account enrichment tool.Successfully managed the transition of the new process to another team, ensuring data accuracy, and optimizing the structure for improved reporting and analytics.

Gurugram, Haryana, India

- Salesforce User Management:Created, updated, and deactivated Users in Salesforce and Sales Tools to ensure people will have a smooth onboarding experience, transitions, and org security is maintained.- Account and Territory Management:Successfully managed and organized accounts and territories within Salesforce, enhancing the precision and effectiveness of sales strategies and customer engagement.- Opportunity Management:Implemented and maintained robust opportunity management processes in Salesforce, contributing to increased sales efficiency and improved forecasting accuracy.- Lead Flow Management:Oversaw the effective flow of leads through Salesforce, optimized lead conversion processes, and ensured a seamless transition from lead generation to opportunity development.- Created and Modified SalesOps Audit Dashboards:Developed and customized audit dashboards in Salesforce to monitor and evaluate Sales operations, providing actionable insights and increasing Sales org’s trust in data.- Process Troubleshooting and Documentation:Proactively identified and resolved issues within Salesforce processes, coupled with comprehensive documentation of troubleshooting procedures, ensuring the platform's optimal functionality.- Recruiting, Onboarding, and Mentoring:Supported leadership in recruiting top talent, planned & facilitated smooth onboarding, and actively mentored new team members.

Gurugram, Haryana, India

• Supported leadership in the recruitment, onboarding, and mentoring processes. Played a key role in identifying and securing top talent, facilitating smooth onboarding experiences, and actively participating in the mentorship of new team members.• Acted as the Point of Contact for all administration of both Internal & External Users regarding Customer access to the Community Portal, solved login issues & other troubleshooting, and did user management in Salesforce and Server Database.• Responsible for various complex process documentation, created process flow charts, planned testing strategy, executed User Acceptance Tests (UAT), and signed-off automation in Informatica Cloud or Informatica PowerCenter.• Investigated, resolved, and shared Root Cause Analysis (RCA) for issues escalated by Sales which involved looking into Workflow Rules, Validation Rules, Process Builder, and Informatica Automated Jobs.

Gurugram, Haryana, India

• I owned the Marketing Inbound Lead Flow into the Salesforce process, including tracking Pre-Show and Post-Show activities for invitees and attendees.• Frequently connected with Sales Leadership to strategize for accounts distribution based on sales territories and implemented in Salesforce.• Experienced Salesforce user with proficiency in using DemandTools and Salesforce Data Loader applications for various types of uploads and updates into Sales Objects in Salesforce, keeping the database accurate and up to date.• Created simple and optimized Reports & Dashboards using various features to facilitate a better understanding to senior leaders and others based on the needs of the organization.

Bachelor Of Technology (B.Tech.), Biotechnology, 7.18

Activities and Societies: • Played Football & Kho-Kho in Sangathan – The Sports Meet in Amity University 2014 & 15 • Part of Manthan –.

Class Xii, Science Stream With Biology And Maths, 90.4%

CBSE Board Exam

Class X, 9.2 Cgpa

Activities and Societies: Attended INSPIRE Science Camp 2010 at Bhaskaracharya College of Applied Sciences, DelhiCBSE Board Exam