• Supporting Global Commercial Banking team on a day-to-day SFMC operations & collaborating with cross-functional digital marketing teams to align email campaigns with broader marketing initiatives.• Led the development & documentation of comprehensive data governance policies & procedures tailored to SFMC's capabilities & our organization's data management requirements.• Developed personalized customer Journeys spanning Email, Mobile, Social, & advertising touch points to nurture leads, drive conversions, & enhance customer loyalty.• Developed dynamic and personalized Emails, SMS content using Ampscript, also utilizing Salesforce CRM to create tailored messaging & drive higher engagement rates.• Developed interactive multi-channel customer journeys utilizing Email Studio, Automation Studio, Journey Builder & Contact Builder.• Utilized Marketing Cloud's Landing Page Builder to develop visually appealing layouts optimized for lead capture & user experience.• Developed & validated the responsive email code combining HTML, CSS & Ampscript logic.• Implemented Transactional Send Journey through REST API.• Configured Marketing Cloud Connector to sync data from Sales Cloud org & Service Cloud.• Imported data into SFMC instances from various sources including flat files, CSV, REST API calls, & web-to-lead forms from Salesforce, enabling targeted seasonal marketing campaigns.• Ensured compliance with CAN-SPAM, GDPR, CCPA & HIPAA regulations for all outgoing emails.• Conducting A/B testing, performing quality assurance reviews, and validating emails using Litmus.• Implemented Adobe Analytics tracking within Journeys to measure and optimize campaign performance, utilizing data from various touch points to drive actionable insights & enhance customer engagement strategies.• Helped in developing strategy & roadmaps for email marketing programs to drive acquisition, customer retention, customer growth, & demand generation to achieve quantifiable revenue goals.

• Adept in handling complicated client requirements and delivering value by innovation, processes optimization and automation.• Worked in developing and implementing best practices for SFMC implementation and marketing technology documentation.• Managed development, testing, deployment and monitoring efforts of 100+ campaigns across 2 business units (Region-Brand) included complex multi-channel and personalized always-on campaigns, triggered campaigns, adhoc marketing campaigns.• Supported Real Time Sends team on a day-to-day SFMC operations & cross-channel digital marketing campaigns including Email studio, Automation studio & Journey builder.• Developed dynamic and personalized Email, SMS content using Ampscript, also utilizing Salesforce CRM to create tailored messaging & drive higher engagement rates.• Utilized SSJS within SFMC to create customized automation scripts for data manipulation, integration tasks, & complex logic execution.• Enhanced Smart Capture forms & Cloud Pages with custom JavaScript validation scripts to improve data quality and user experience.• Created triggered sends for continuous flow and provided sample REST API payloads, also created outbound API triggered SMS leveraging Sales Cloud data to send dynamic SMS.• Developed complex SQL queries to segment audiences, implemented data manipulation functions, cleanse datasets, ensuring data accuracy.

- Worked on implementation of SMS functionality using marketing cloud.- Designed architecture and implemented 3 short codes (2 Promo and 1 transactional )and developed content for SMS using Ampscript and SSJS.

• Led the development of client-specific implementation proposals, engaging with SMEs across the organization to gain consensus on an acceptable proposal.• Implemented complex business logic and conditional statements in Ampscript to optimize email performance and deliver targeted communications to specific audience segments.• Implemented Mobile push notifications and APIs to automate sends, track engagement metrics, and integrate with other marketing channels for cohesive omnichannel campaigns.• Collaborated with mobile app developers to ensure seamless integration of push notification functionality, optimize delivery times, and enhance user experience.• Developed SSJS scripts to automate repetitive processes, such as data imports, data cleansing, and audience segmentation, resulted in increase efficiency.• Designed and coded responsive email templates using Adobe Creative Suite, HTML and CSS3.• Managed the email marketing strategy, including planning, audience segmentation, testing, deployment, delivery, and reporting of metrics.• Coded and deployed all email communications to clients, including marketing emails, client communications, pre- and post-event communications, product communications, etc.• Created journeys and implemented marketing campaigns using Marketing Cloud tools like Journey Builder, Email Studio and Automation Studio.• Configured REST API authentication mechanisms and error handling strategies to ensure secure and reliable data exchange b/w SFMC and third-party apps.• Developed mobile-responsive emails, landing pages and digital ads using Mobile Push and adhered to emerging email marketing best practices.• Managed subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries. • Maintained data quality by identifying and deleting or merging duplicate records, cleansing and updated the inaccurate data.

• Worked with Digital and Marketing managers and deploying their strategy with the help of Email Studio, Web Studio, Mobile Studio, Contact builder, Automation Studio and Journey builder.• Responsible for technical coordination with QA and UAT team to explain the outcomes of the HTML emails along with the various dynamic data attributes, written SQL query and AMP Script logic and leveraging assets to build and deploy email campaigns.• Created the sender profiles, delivery profiles and send classification for sending the emails.• Automated import, extract and query activities using Automation Studio. • Worked on tracking total emails sends and opens, extracted reports, and sent follow-up emails as required. • Configured customer journeys using Journey Builder, Email Studio and Automation Studio.Conducted A/B testing and provided recommendations. • Helped client to identify the opportunities for revenue growth, assisting sales and client services teams.• Involved in the migration of data from existing CRM Software (Babson CRM) to the Salesforce CRM system.• Involved in Discussions with the dev team and Project Managers to provide the best solutions possible in Salesforce for the requirements collected. • Worked on the Integration project from Everest System to Salesforce CRM.

- Responsible for identifying and documenting business rules and creating detailed Use Cases.- Configured user Roles, Profiles, sharing settings, organization-wide defaults based on the requirement.- Free hands of creating a workflow, validation rules, Auto-Response Rules, Approval process, email alerts, and field updates-Create various Reports (summary reports, matrix reports, pie charts), Dashboards, and Report Folders to assist managers to better utilize Salesforce systems.-Experience working on various automation as workflows, validations, and email alerts.