Administrated and monitored the company’s Salesforce CRM application. Created the workflows for automated lead routing, lead escalation and email alertCreated Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings.Involved in gathering customer requirements from business user teams spread over the Sales, Marketing and Customer service.Involved in creating gap analysis document, clearly identifying the data, business process and work flows of the organization with respect to salesforce.com implementation.Developed and customizing salesforce.com application based on the user needs.Developed field & page layout customization for the standard objects like Account, contact, Leads.Maintained and gave permissions to communication templates based on Profiles.Performed Data Analysis and migrated data from SQL Server database to sales force.Involved in Accounts Merging, maintaining Public Groups.Created Reports and Dashboards as per the customer requirements.Worked on Record Types, Validation Rules, Triggers and Page Layouts.Worked with senior team members to analyze of each product and its competitor, to integrate new product, and optimize existing products.Imported accounts and contacts data through Import Wizard.Worked on data migration from databases to SFDC using Data Loader.Created Workflow Rules, Page Layouts, Approval Process, Tasks, Email Alerts, Field Updates and Outbound Messages to manage the Workflow & Approvals.Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Dashboards and Reports.Created new custom objects, assigned fields, custom tabs, components, custom reports.Created custom Reports based on business need and associated them to Dashboard.Customizing Company Profile, Security Controls and Communication Templates of the organization as per the organization requirements.

Worked on various salesforce.com standard objects like Accounts, Contacts, Cases, Leads, Campaigns, Reports and Dashboards.Defined lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects.Experienced working with web applications and programming languages like HTML, CSS and JavaScript. Worked with front end development and implemented Unit Testing and Integration Testing.Involved in deployment, deployed all the classes, triggers, objects, components, pages from one environment to another environment.Created user accounts and managed the profiles and worked on role hierarchy and sharing rules to configure visibility.Developed automatic workflows and approval process for sales opportunities, quote discounts and lead counting.Created Custom profiles, public Groups and roles to distribute user rights and functionality.Loaded data into SFDC using Data loader and migrated several legacy applications to the Force.com platform.