Raghuram Sitarram

Raghuram Sitarram Email and Phone Number

Fractional CMO | 10+ Yrs of Digital Marketing Strategy Development & Digital Agency Leadership | 20+ Yrs of Leading Multidisciplinary Service Delivery Teams in 3 Countries @ TechWyse Internet Marketing
Raghuram Sitarram's Location
Toronto, Ontario, Canada, Canada
Raghuram Sitarram's Contact Details

Raghuram Sitarram personal email

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About Raghuram Sitarram

I have 20+ years of experience managing business operations, P & L, and distributed multi-disciplinary ITeS (Information Technology enabled Service) teams in India, US and Canada. This includes 10+ years of digital marketing strategy development, account management, execution, delivery & agency leadership experience for B2B, B2C and D2C businesses.I've worked across several verticals such as financial services, real estate, eLearning, media & entertainment, health care, consumer electronics, tech and SaaS (Software as a Service).I have designed systems;- To optimize, improve and streamline delivery processes.- To measure and improve various individuals' and teams' performances.- To ensure KPIs and SLAs are met.- To spot risks, operational inefficiencies and revenue leaks.- To calculate marketing ROI and profitability.I've built and implemented multi-channel (SEO, Paid Media/PPC, Email Automation, Social Media, Web & Content Marketing) inbound lead generation digital marketing campaigns and strategies for large Canadian brands such as GoodLife Fitness, Exodus Travels, Sencor Canada, Gino's Pizzas, ICC Property Management and Merck Canada amongst others.I've also developed integrated digital marketing strategies for US based mid to large tech and infrastructure companies such as AirFixture, TrackAbout, TrueNorth ITG, PCM Canada and Spatial.

Raghuram Sitarram's Current Company Details
TechWyse Internet Marketing

Techwyse Internet Marketing

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Fractional CMO | 10+ Yrs of Digital Marketing Strategy Development & Digital Agency Leadership | 20+ Yrs of Leading Multidisciplinary Service Delivery Teams in 3 Countries
Raghuram Sitarram Work Experience Details
  • Techwyse Internet Marketing
    Sr. Director Operations And Delivery
    Techwyse Internet Marketing May 2019 - Present
    Toronto, Ontario, Ca
    My responsibilities are commensurate with that of a 'Chief Operating Officer'. As the operations head for the digital marketing agency, I'm responsible for building operational efficiencies and best practices across all digital marketing disciplines.The heads of all digital marketing service departments such as PPC, SEO, Social Media and Content report directly to me. I own the creation of new digital marketing service lines for the agency. I provide strategic direction and work closely with the Project Management, Account Management and Sales departments. I also lead the strategic development and monetization roadmap for AdLuge.com, our company’s proprietary internal SaaS based CRM platform.I provide strategic leadership to all digital marketing departments at our captive 90+ full time employees strong offshore development unit. I develop financial dashboards and reports to monitor and manage client SLAs, departmental targets, and the agency’s profitability.
  • Influence Marketing
    Vice President Digital
    Influence Marketing May 2018 - Dec 2018
    Mississauga, Ontario, Ca
    As the lead for the Digital Marketing business unit, I overlooked digital marketing and inbound program development & execution for all agency clients. I owned the departmental P & L, vendor strategy, C Sat, and the overall digital marketing competency development for the agency.
  • Jumpfactor Services & Technology Marketing
    Director Operations And Delivery
    Jumpfactor Services & Technology Marketing Jan 2017 - May 2018
    Toronto, Ontario, Ca
    Led all operations, program delivery and people management across the organization. Actively contributed to clients' digital inbound strategy development and overlooked client delivery. Managed a global delivery team of 20+ individuals including FTEs and vendors (remote + local) within disciplines such as SEO, Content creation, Paid media, Analytics, Social media, Web development, Performance reporting and UI / UX.My key responsibility areas included:- Digital marketing and inbound strategy audits- KPI development for organic, paid, social and referral lead generation channels- Client program and project management- Overall service delivery management- Vendor strategy development and management- Process and procedure development across departments- Employee competency development- Opex optimization via improved efficiencies across systems, tools and procedures- Hiring, internal HR policy development and ESat management
  • Elite Digital Agency
    Director Digital Marketing
    Elite Digital Agency Jun 2016 - Jan 2017
    Toronto, Ontario, Ca
    I led the client side digital marketing strategy design and implementation function. Part of my responsibilities included building best practices and processes related to web analytics, SEO, report generation, paid campaigns, integrated ROI and effort calculation methodologies. I also contributed significantly in the RFP response, proposal development, business development and sales presentation phases on key accounts.
  • Simplilearn
    Trainer - Digital Marketing
    Simplilearn Dec 2015 - Dec 2016
    Texas, Us
    Having trained 500,000+ professionals, with 40+ global accreditions, over 400+ courses; SimpliLearn.com is one of the world’s largest professional certifications company... and I teach here.As an instructor on the DIGITAL MARKETING curriculum, the topics I cover include: - Email marketing- Search engine optimization (SEO)- Search engine marketing (SEM)- Social media marketing (SMM)- Pay per click advertising (PPC) (Google Ads)- Content marketing- Inbound marketing- Web / Google analytics- Lead generation- YouTube marketing- Digital marketing strategy- Funnel creation- Conversion OptimizationTo get DISCOUNT COUPONS on ANY SimpliLearn Course (including ones that I don't teach), reach out to me !
  • Aspect9
    Digital Marketing Consultant
    Aspect9 Jun 2011 - Jun 2015
    I founded Aspect9 Consulting Pvt. Ltd. in India in 2011. Pivoted into Digital Marketing strategy consulting, coaching and digital project management in 2014. Re-established my consulting practice in Toronto in 2015. I advice small and medium enterprises on how to rapidly build their business using digital marketing strategies.
  • V2Solutions
    Director - Digital Services
    V2Solutions Sep 2012 - Sep 2014
    Santa Clara, California, Us
    I head global service delivery for all content, and non-core software engineering products / services that include offerings within the domains of CAD / CAM and shared services BPO for the solar industry; digital content and metadata for the media and entertainment industry. I own my business unit’s budget and P & L while managing a global ~200 FTEs strong workforce (US and India).
  • Fidelity Business Services India Pvt Ltd
    Service Delivery Leader - Operations
    Fidelity Business Services India Pvt Ltd May 2007 - Apr 2011
    Setup up end-to-end operations for the documentation & multimedia teams in Bangalore. Head a team of ~90 technical writers, multimedia developers and programmers; servicing multiple Fidelity business units across US and Canada. Oversee pre-sales support, defining of SLAs, setting-up of operational best practices, workflow management, people management and ensuring optimal service delivery.
  • Convergys Learning Solutions
    Content Development Manager
    Convergys Learning Solutions Apr 2005 - Apr 2007
    I joined ‘DigitalThink India Pvt Ltd’ (acquired by 'Convergys' and now part of 'NorthgateArinso'), Hyderabad as ‘Content Development Lead’ in Nov’03 and rose to the position of ‘Manager – Creative Services’ in Mar’05.I led a team of 25 Multimedia Designers and Programmers engaged in building e-learning courseware. Managed delivery with distributed teams in Hyderabad, Bangalore and various locations in the US. Managed pre-sales, budgeting, project management & clients. Owned delivery of training & learning solutions for fortune 500 clients such as ADP, Deutsche Bank, Intuit, Hewlett Packard, Microsoft, and Nokia.Key accomplishments:• Represented CLS India at a road-show in Thailand (2005).• Designed and deployed tools and calculators to optimize utilization and opex across the program.• Transitioned a large training content development platform from US to India in 2006.
  • Digitalthink
    Content Development Lead
    Digitalthink Nov 2003 - Mar 2005
    Managed delivery of e-learning projects for fortune 500 clients such as ADP, Microsoft, Deutsche Bank, etc. Built distributed work-flows, optimized hand-off schedules, handled client escalations and owned quality and timeliness across multiple projects.Key accomplishments:• Stabilized delivery for the DeutscheBank client.• Streamlined organization-wide project monitoring, management and risk mitigation systems.• Was awarded the 'Certificate of Appreciation' for exemplary leadership for delivery on the ADP account.• Successfully turned around profitability on projects for ADP, Intuit, MiSwaco, Long & Foster, and Microsoft (2005 / 06).
  • - Freelance -
    Project Consultant/Manager
    - Freelance - Jun 2001 - Nov 2003
    Worked with various organizations in different capacities across diverse domains such as advertising, multimedia and IT. Handled large clients such as ‘Contract Advertising’ and smaller firms such as 'Empronc Solutions Pvt. Ltd.' (Formerly known as 'BAZ Software') and ‘Baysquare Technologies’.
  • Netacross On-Line Solutions (P) Ltd.
    Group Leader – Creative
    Netacross On-Line Solutions (P) Ltd. Apr 2000 - May 2001
    Led a delivery team of UI designers, content and game developers. Supervised the usability & visual design of 5 major web portals. Handled client interaction, managed hands-on development, task allocation, project management & mentored the team.Key Accomplishments included building one of India's earliest B2C portals (planetcustomer.com) and part of Pepsi Co's online presence.
  • Datamatics Ltd.
    Web Consultant
    Datamatics Ltd. Mar 1998 - Mar 2000
    Edison, New Jersey, Us
    Led the design & delivery of media content across on-line / off-line platforms. Responsibilities included planning, effort estimation, visual design & development, and team management on the web and Multimedia CDROM projects for US and European clients.
  • Net Result Co.
    Design Consultant
    Net Result Co. Sep 1997 - Feb 1998
    Stockholm, Se
    Served as the single point contact for all visual / UI design responsibilities in the company. Primary responsibilities included planning, visualization, creative design & development, of all projects.
  • Maya Digital Studios (P) Ltd.
    Animator
    Maya Digital Studios (P) Ltd. Apr 1997 - Aug 1997
    Created static computer aided graphics, 3D models, animations and special effects for a TV serial called ‘Captain Vyom’ using tools such as 3D Studio 4.0 / MAX
  • Folklore Communication Management Services Pvt. Ltd.
    Graphics Designer
    Folklore Communication Management Services Pvt. Ltd. 1996 - 1997
    Developed the User Interface, screen layouts, icons, audio clips, web-pages, animations and interactivities on several websites and multimedia projects.

Raghuram Sitarram Skills

Team Management Management Management Consulting Program Management Project Management Leadership Training Business Development Bpo Consulting Business Strategy Employee Engagement Performance Management Strategic Planning Operations Management Business Process Improvement Pre Sales Entrepreneurship Process Improvement Talent Management User Interface Design Start Ups Service Delivery Team Building Leadership Development Organizational Development Performance Appraisal Training Delivery Coaching Business Process Outsourcing Performance Improvement Mentoring Technical Documentation People Development International Relations Digital Marketing

Raghuram Sitarram Education Details

  • Sies - College Of Arts, Science & Commerce
    Sies - College Of Arts, Science & Commerce
    Financial Accounting And Auditing

Frequently Asked Questions about Raghuram Sitarram

What company does Raghuram Sitarram work for?

Raghuram Sitarram works for Techwyse Internet Marketing

What is Raghuram Sitarram's role at the current company?

Raghuram Sitarram's current role is Fractional CMO | 10+ Yrs of Digital Marketing Strategy Development & Digital Agency Leadership | 20+ Yrs of Leading Multidisciplinary Service Delivery Teams in 3 Countries.

What is Raghuram Sitarram's email address?

Raghuram Sitarram's email address is ra****@****ail.com

What is Raghuram Sitarram's direct phone number?

Raghuram Sitarram's direct phone number is +141690*****

What schools did Raghuram Sitarram attend?

Raghuram Sitarram attended Sies - College Of Arts, Science & Commerce.

What are some of Raghuram Sitarram's interests?

Raghuram Sitarram has interest in Content Development.

What skills is Raghuram Sitarram known for?

Raghuram Sitarram has skills like Team Management, Management, Management Consulting, Program Management, Project Management, Leadership, Training, Business Development, Bpo, Consulting, Business Strategy, Employee Engagement.

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