Assistant Manager - Digital Marketing
Current• Conducting regular research into industry to keep abreast of latest Google updates, search marketing technologies, digital trends, marketing advancements, etc. and update our strategy accordingly.• Spearheading efforts as Manager (Digital Marketing) - Website Management, Traffic monetization, SEO, SEM, Ad-sales, Social media marketing, traffic building, enhancing user experience & page-views.• Define product road map and underlying strategies by means of Product Requirements, Market Requirements etc.• Suggest UX/UI enhancements to improve user experience & page views.• Improve performance of website by implementing AWS services like image bucket, cloudfront CDN etc.• Data analytics, traffic analysis, user behaviour & management of product which deliver the high engagement and page-views.• Coordinate with various departments like Technology, Quality, Design, UI etc. for website development/changes.• Strategize and responsible for the product, marketing, SEO, SMO and content strategy.• Manage & implement: Ad-codes, google ad-words promotions, webmaster tool, robots.txt, .htaccess, ad campaigns for FB & Twitter.• Responsible for achieving traffic targets. Driving traffic through Social Media promotions, email-marketing, SEO and Online Marketing• Search Engine Optimization for increased traffic and better ranking on organic search.• Social sharing implementation & tracking through FB, Twitter, E-mail etc• Improve user engagement and repetitive usage• Explore alternative sources of driving traffic/usage• Design & execute CPI/CPA campaigns for mobile application.• Devising strategies to drive online traffic to websites & monetizing them through ads & affiliate programs.• Coordinate the creation of digital content (e.g. website & blogs)• Identify trends, insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Managing Ad-word campaigns for videos views & display networks.