Ragini Rajpal Email & Phone Number

Toronto, On, Ca

Building Feeld's inaugural ambassador program

Established influencer & affiliate partnership verticals, leading it to be the top marketing channel status in 2023, driving 54% of new user acquisitions (150% of target). Surpassed all partnership targets with a 154% ROAS and lowest CAC in 2023 - including affiliates, brand, and influencers.Spearheaded a comprehensive playbook for brand and partnerships, adopted growth-wide, with robust evaluation and decision matrix for optimal initiatives.

Developed and launched Wealthsimple's first influencer marketing strategy - working closely with sr. leadership across product, brand, and growth marketing teams. Surpassed all social targets set for the Money Movements BETA period in 6 short weeks; partnered with 40 nano-influencers, over 150K impressions through 20+ social posts, and a blended CPM on par with our growth channels

Re-built Wealthsimple's affiliate program for scale through the optimization of processes from partnership discovery, relationship management, to data reporting - increasing efficiency & reducing time spent by 33%Developed a 2022 Partnership Playbook: a source of truth for successful partnership program building and partner management to help achieve our 2022 client acquisition targetsIntroduced the affiliate strategy into new social channels including YouTube and TikTok in order to support our target of increasing acquisition by 44% in 2022Improved client-facing partnerships experience from offers available & landing page design in order to increase visitor to client conversion by 9.3% this year

Supporting brands in developing digital, influencer, and brand strategies in order to build, foster, and hone inclusive communities. Current clients include Hudson's Bay Company, Envello, and Mutual Friends.Owned HBC influencer Hallmark campaigns like Father's Day, Pride, and National Pet Day while ensuring deliverables are met and relationships are strong with 20+ creatorsDeveloped seeding influencer program for the Hudson's Bay Company to establish relationships with creators and reach new consumers within the GenZ demographicImplemented an effective social rebrand after conducting a brand audit, using data analysis, market trend forecast, and brand partnerships with fellow female-founded businesses. Resulting in organically grow envello's social presence by 20%

Toronto, Canada Area

Created and executed 20+ social-first campaigns in order to hone Uncle’s existing community while tapping into new markets being directly responsible for a 57% increase in following and generating over 33% of revenue for 2020Developed Uncle's email marketing program on Mailchimp & Klaviyo through innovative and data-backed growth strategies moving from one email per month to weekly emails, 40x the previous year (6-figure growth)Built and executed cross-marketing campaigns to grow email subscriber list by 250% including branded giveaways with Mala the Brand and If Only HomeCreated Facebook, Pinterest, and Snapchat Ad strategies and content while overseeing execution by the TDigital Agency, accounting for over 30% of 2020 revenueContinuously establishing relationships with creators, brands, and customers through community events both on and offline (primarily on Instagram + TikTok) leading to an inclusive, loyal, and engaged customer base

Built the TKEES Influencer Program and established relationships with over 450 influencers on a global scaleEstablished foundation for affiliate marketing program using GRIN & Dash Hudson to optimize performance and relationships with creators on a global scale Doubled Instagram followers in 2019 to 82K through Influencer Marketing initiatives, including 2 global digital campaigns Implemented over 20 experiential marketing initiatives for 3 stores in North America, which not only increased foot traffic and direct sales in store, but also realized our goal of making TKEES a household name in Toronto.Led all offline activations hosted by TKEES including weekly events where Toronto creators could invite their community members to our pop-up in Toronto for exclusive discounts on TKEES merchandise.

Toronto, Canada Area

Handled pre-production, on-set, and post-production tasks including managing talent, connecting with venue and industry professionals in order to flawlessly execute a production shoot leaving clients highly satisfied Worked collaboratively with the Métier NYC Office in creating brand bibles and launch strategies for new brands entering the beauty, fashion, and lifestyle industry resulting in innovative and fresh ideas Built and established relationships with a number of companies within the industry while working with highly recognizable brands including Doctor Dennis Gross, Rita Hazan, and Playboy

Bachelor'S Degree, Commerce, Managing People And Organizations Major, 3.92 Gpa

Activities and Societies: VP of Events, Dalhousie Commerce Society

International Baccalaureate

Activities and Societies: Prefect, Arts