Rags Srinivasan Email & Phone Number

Mountain View, Ca, Us

Santa Clara, California, Us

Santa Clara, California, Us

General Manager for a diverse portfolio of products including Application Resiliency, Software Defined Storage, Cyber Resiliency Appliances and Long Term Archives.Revamped roadmap and transformed on-prem product to drive cloud growth.Making cyber resiliency simple with secure, scalable and high performance Data Protection AppliancesDriving partnership and growth with AWS and Azure, channel partners, Global System Integrators (GSI) and OEM partners.Building an efficient and sustainable green supply chain that delivers appliances without delaysAdditionally serve as Chief Sustainability Officer

Fremont, Ca, Us

Growth:Launched disruptive cloud storage (Storage as a service) Lyve Cloud Drove awareness across enterprises, partners, analysts Led briefings with investorLed branding, messaging, sales enablement and product adoption Driving growth initiatives and campaignsDemandgen, adoption and enable sales executionLed product marketingBuilt high powered teams to drive growth and adoptionCustomer Success:Defined and delivered frictionless customer onboarding experience Drove land and expand strategiesBuilt the foundation and framework for state of the art customer success function

Fremont, Ca, Us

Driving branding and messaging for enterprise and cloud portfolio.Leading 360 marketing content and campaign for new business opportunitiesBuilding strategic relations with ecosystem partners in key verticalsLeading marketing for Seagate Innovation Center in IsraelAuthored definitive book on Edge Computing- Data at the EdgeNew market development for solutions and new routes to marketsResponsible for P&L, sales enablement, marketing, event marketing, content marketing to drive end customer demand.Working with software vendors and system integrators to create new routes to market for storage systems.Lead a team responsible for P&L, product offerings, marketing, sales execution and business development

Enabling startups and enterprises define markets, use cases, product strategy, GTM and pricing. Specific focus on Cloud services, Storage and Datacenter Infrastructure products and services.Clients includeScality: Product strategy and new product pipeline for scaling businessGencore: Creating differentiated product positioning and marketing ramp up plan for driving tractionSAP: Defining cloud strategy and productization plan leveraging ecosystem partnersStealth Mode: Scoping MVP for early launch and driving adoption. Define "Whole Product" with UX, Telemetry, Buying Experience and Services strategy.

San Jose, Ca, Us

Launched a revolutionary Exabyte Scale Object Storage System that delivers highest capacity density and best in class TCO for cloud scale data centersBuilding Hyper Converged Infrastructure products that help businesses manage data tsunami and extract value from it.Driving frictionless customer experience as key product value.Driving value to customers, partners, sales and business unit through machine learning call-home telemetry backend.Building an amazing product management team.

Round Rock, Texas, Us

Lead Ecosystem and Channel Partner Team, building best in enterprise class storage system and delighting customers.Launched an innovative Analytics Product to enable datacenters have a single view into storage in VMware environments and increase operational efficiency by cutting troubleshooting time by up to 60%.Building innovative products for storage Lead Channel Partner Strategy to enable resellers serve the unmet needs of customers and deliver significant revenue upside by expanding the reach of products.Leading several strategic initiatives with focus on serving changing needs of datacenters.

San Jose, California, Us

Lead product strategy, offering, monetization and GTM for emerging products.Manage Customer Communities, including Customer Advisory Board and User Community.Manage Big Data products.

San Jose, California, Us

Product line manager for Big Data products. Own product strategy, go-to-market, partnerships, and sales enablement for comprehensive set of Big Data infrastructure products for enterprises.

San Jose, California, Us

Created and manage two different customer communities to build customer relations at multiple levels.Manage Strategic Customer Advisory Board to foster customer driven product development.Revamped pricing strategy for enterprise software product to better fit changing customer needs and align with value delivered.Enabled sales team better position the new pricing options to customers.

San Jose, California, Us

• Improved ease of doing business and channel performance by reducing SKUs by 40% simplifying buying programs and discount bands• Led Product Management for In-Product renewals for Backup and Security Products, delivered $40MM incremental revenue by increasing renewals• Delivered products on time by working effectively across organizational boundaries• Defined customer-driven branding for Operations Readiness Tools for Enterprise Products• Driving products and solutions for Small Business segments as a Member of Commerce Lifecycle Steering Committee

San Jose, California, Us

Strategy and Business Operations Manager for Storage and Availability Management Group.• Identified drivers of customer Net Promoter Score across segments, applied predictive analytics to improve this key business metric• Defined usage based product pricing strategy that simplified versions and aligned revenue per customer with their data growth• Improved product quality perception by delivering targeted messaging to customers

Berkeley, Ca, Us

Berkeley, Ca, Us

Client: Businesses Considering Unbundled PricingProject: Analyzed the effect of reference price in customer preferences and recommended an Unbundled Pricing Strategy.Client: BART ParkingProject: Analyze parking usage and customer demographics to determine new pricing scheme for BART parking. Delivered a multi version pricing proposal based on market research.Client: Private School in BerkeleyProject: Marketing research to frame messaging and channels to use for targeting parents. Analyze school preference factors to predict intensity to enroll in school. Identify brand influence and determine the need for rebranding.Expertise: Decision driven marketing research, Conducting focus groups, Survey designs, Advanced analysis methods including multiple regression, factor analysis and cluster analysis.

San Francisco, California, Us

Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services.• Analyzed the market segments and competitive landscape for Salesforce-Ideas and defined a Pricing Strategy for General Availability• Defined SaaS CRM Product Strategy and differentiated positioning for Insurance verticals• Created clear product positioning and value proposition for different customer segments • Delivered a messaging platform for Sales pitches, trained the sales team on the industry, customer pain-points, and the competitive landscape • Analyzed new business opportunities for delivering SaaS based CRM, Store Management and Collaboration tools to Chain Store Retail sector• Identified strategic partners and ISVs for building an ecosystem for vertical solutions

I am working on the mobile panel and on the marketing team. This is a networking event that brings together hundreds of creative professionals, industry leaders and academics to discuss the emergence and implications of the digital lifestyle. Check out the website at www.playconference.orgHow will blogs effect campaign ’08? Is casual gaming for real? What’s next in mobile? With 9 specific panels, ranging from music to marketing, the conference will provide an unparalleled opportunity to understand your digital world.If you can make it, please register for the event!

Kista, Stockholm, Se

* General Manager for a global team developing next generation telecomm switch platform. Played a critical role in enabling the decision on project execution. Created a technical hierarchy to effectively run the 250+ member teams distributed across Sweden, Italy, Australia and India. * Software manager for an innovative ad hoc communication system. Prototyping a portable wireless communication system. * Managed a istributed team of 35-60 engineers working on delivering an innovative Voice over IP interoperability solution for Sprint. Played a critical role in my organization’s transition to a services business. * Managed project managers for the development of 3G (CDMA 2000) Radio Base Stations. Successfully led a team of 18 engineers and delivered on time a very high quality software product for multiple hardware platforms. * Extensive line management responsibilities including performance appraisals, and hiring.

Kista, Stockholm, Se

* Software manager for the design and development of Operations, Administration and Management (OAM) component for first generation CDMA 2000 Radio Base Station. Led a team of 6-8 engineers. * Delivered a fully tested, future proof framework that still thrives in other products across Ericsson, even after our exit from CDMA. * Delivered tools for upgrading installations that saved a Truck-Roll to each installation site. * Grew as a leader from the experience in delivering an ambitious feature set in short timeframe.

Mba, Strategy, Marketing, Csr

Ms, Computer Science

Master Of Technology (M.Tech.), Computer Science And Engineering

Mba, Strategy And Marketing

Mba, Marketing And Strategy