🚀 As a Product Marketing Manager at Lentra.ai, I predominantly handle the marketing strategy for Cadenz(Lentra Data Products), DIR(Data, Insights & Reporting), and Account Aggregator Connect products📈 Within Lentra's API-first lending cloud microsystems, I drive innovative content including marketing collaterals such as OnePagers, Product Decks, Brochures, Product Launch Content, Blogs, Social Media Content, and EDM/Emailers🎤 Organized Lentra's flagship event, Digital Lending… Show more 🚀 As a Product Marketing Manager at Lentra.ai, I predominantly handle the marketing strategy for Cadenz(Lentra Data Products), DIR(Data, Insights & Reporting), and Account Aggregator Connect products📈 Within Lentra's API-first lending cloud microsystems, I drive innovative content including marketing collaterals such as OnePagers, Product Decks, Brochures, Product Launch Content, Blogs, Social Media Content, and EDM/Emailers🎤 Organized Lentra's flagship event, Digital Lending Summit (DLS) with CNBC, where I spearheaded use-case content, figma demos, awards coordination, AI product launches, and on-ground support🤝 Collaborating with Lentra AI's product experts, I craft strategies empowering financial partners with innovative solutions, aiming for financial empowerment and technological advancement🎯 My commitment lies in steering Lentra's products to create value for our clients and the wider industry, aiming for transformative impact in the financial services landscape🔗 Join me in redefining the future of financial services at Lentra.ai, where innovation meets industry needs. Let's shape the future of finance together Show less

As the Product Marketing Manager at Fego.ai, I have successfully taken on the challenge of overseeing the entire marketing function, driving impactful strategies to propel our products and solutions to new heights. My key responsibilities include:- Spearheading product marketing initiatives for our cutting-edge offerings such as FegoConnect, FegoXP, and FegoIntel, strategically positioning them in the banking and fintech landscape from onboarding to upselling stages.- Crafting… Show more As the Product Marketing Manager at Fego.ai, I have successfully taken on the challenge of overseeing the entire marketing function, driving impactful strategies to propel our products and solutions to new heights. My key responsibilities include:- Spearheading product marketing initiatives for our cutting-edge offerings such as FegoConnect, FegoXP, and FegoIntel, strategically positioning them in the banking and fintech landscape from onboarding to upselling stages.- Crafting and implementing demand generation strategies that resonate with our target audiences, leveraging a mix of PR, ABM, content syndication, and webinars to meet pipeline targets effectively.- Collaborating closely with the CEO and senior leadership to align product marketing activities with the company's growth objectives, ensuring a cohesive approach towards achieving our goals.- Utilizing data-driven insights to track and optimize the performance of marketing campaigns, providing valuable recommendations to enhance ROI and drive continuous improvement.- Working in tandem with product management and design teams to create compelling marketing collaterals across various channels, fostering engagement and brand awareness.- Orchestrating a comprehensive marketing communication mix to nurture leads, enhance customer adoption, and drive loyalty, while closely aligning with the sales team to drive revenue growth.- Managing website content and analyzing web and social metrics to enhance user experience and optimize conversion rates, ensuring a seamless digital journey for our audience.- Representing the brand at industry conferences, business development events, and networking activities, fostering valuable connections and supporting lead generation efforts through strategic brand representation.In summary, my role encompasses a holistic approach to product marketing, driving growth, engagement, and brand visibility in the competitive landscape of banking and fintech. Show less

- Partnered with global early-stage SaaS founders, promoting their products on our Marketplace with strategic GTM and product positioning- Created compelling win-win offers for both product founders and end-customers, strategising content for product launches, including sales copy, videos, social creatives, and webinars- Developed an omnichannel marketing strategy including newsletters, Facebook group promotion, social media campaigns, affiliate programs, contests, blogs and… Show more - Partnered with global early-stage SaaS founders, promoting their products on our Marketplace with strategic GTM and product positioning- Created compelling win-win offers for both product founders and end-customers, strategising content for product launches, including sales copy, videos, social creatives, and webinars- Developed an omnichannel marketing strategy including newsletters, Facebook group promotion, social media campaigns, affiliate programs, contests, blogs and webinars - aligned with business objectives- Managed a team of content writers, graphic designers, video editors, and freelancers, ensuring best SEO & content practices and optimizing campaigns using data analytics and user insights- Collaborated with affiliates and influencers across diverse niches, negotiating and customizing offers- Fostered strong relationships with marketplace partners, providing support for queries and transactions- Expanded the customer base, driving sales growth and deeper penetration in Europe- Optimized customer retention and growth, achieving KPI targets and identifying cross-selling and upselling opportunities - Supported multi-product bundling promotions and collaborated with the sales team to execute growth strategies Show less

- Led and supervised the creative team, developing innovative and impactful design concepts- Planned and executed product positioning and marketing strategy for a healthcare-based B2B SaaS product (Digidrips)- Set and maintained the creative vision and direction for projects across diverse industry verticals, including healthcare, lifestyle, fashion, food, and education- Collaborated with cross-functional teams, ensuring alignment with brand guidelines and business… Show more - Led and supervised the creative team, developing innovative and impactful design concepts- Planned and executed product positioning and marketing strategy for a healthcare-based B2B SaaS product (Digidrips)- Set and maintained the creative vision and direction for projects across diverse industry verticals, including healthcare, lifestyle, fashion, food, and education- Collaborated with cross-functional teams, ensuring alignment with brand guidelines and business objectives- Reviewed and approved creative materials for quality and consistency- Provided creative direction and feedback to designers and copywriters- Stayed updated with industry trends, incorporating best practices into creative projects- Presented and pitched creative concepts to clients and stakeholders- Owned video advertisement production, ensuring successful execution of shoot and deliverables- Managed budgets and resources effectively to achieve project goals- Fostered a creative and collaborative work environment for devising promotion strategies for businesses, politicians, and celebrities Show less

- Researched and wrote high-quality web content and news articles for Hindu-NDTV online platform- Collaborated with the editorial team to ensure content accuracy and adherence to journalistic standards- Reported on current events and breaking news as a news anchor in a clear and engaging manner- Conducted interviews and gathered information from various sources to provide accurate and timely news updates - Delivered news bulletins on live broadcasts and… Show more - Researched and wrote high-quality web content and news articles for Hindu-NDTV online platform- Collaborated with the editorial team to ensure content accuracy and adherence to journalistic standards- Reported on current events and breaking news as a news anchor in a clear and engaging manner- Conducted interviews and gathered information from various sources to provide accurate and timely news updates - Delivered news bulletins on live broadcasts and pre-recorded segments- Monitored news sources and stayed up-to-date with the latest developments in various topics- Engaged with the audience through social media and other interactive platforms- Conceptualised and created news articles, voice-over stories & augmented reality videos, adhering to tight deadlines and managing multiple stories simultaneously- Represented the organization professionally during public appearances and media events.- Achieved content KPIs including Video views, Channel Subscriptions and News Web page Traffic Show less

- Conducted thorough market and audience research to identify trends, preferences, and opportunities- Created and managed a content calendar understanding market trends and audience insights and ensured consistent and timely content delivery- Managed a team of 3 content writers and planned content releases around key events, product launches, and industry trends- Created detailed audience personas to understand their needs, behaviours, and pain points- Generated… Show more - Conducted thorough market and audience research to identify trends, preferences, and opportunities- Created and managed a content calendar understanding market trends and audience insights and ensured consistent and timely content delivery- Managed a team of 3 content writers and planned content releases around key events, product launches, and industry trends- Created detailed audience personas to understand their needs, behaviours, and pain points- Generated creative content ideas including thought-provoking and strategic blog posts, engaging social media copies, and captivating video scripts aligning with overarching brand objectives- Implemented on-page and off-page SEO strategies and improved organic growth - Enhanced content performance via SEO optimization and data-driven analysis- Repurposed existing content to create new formats, such as infographics, videos, and eBooks while maintaining a consistent brand voice- Collaborated with marketing, design, and sales teams to ensure alignment and consistency in messaging- Sparked conversations, nurtured relationships and cultivated lasting brand affinity through storytelling and community engagement Show less

- Created high-quality, engaging and SEO-optimised content including blogs, social posts, website content, meta and PPC Ads content for different verticals- Conducted thorough keyword research to understand user intent and trends for every industry we served- Adhered to brand guidelines and maintained consistent messaging and tone across all content- Collaborated with marketing and design teams to align content with overall marketing strategies and campaigns-… Show more - Created high-quality, engaging and SEO-optimised content including blogs, social posts, website content, meta and PPC Ads content for different verticals- Conducted thorough keyword research to understand user intent and trends for every industry we served- Adhered to brand guidelines and maintained consistent messaging and tone across all content- Collaborated with marketing and design teams to align content with overall marketing strategies and campaigns- Optimised website content for SEO to improve search engine rankings and organic traffic- Consistently edited and proofread marketing collaterals, website and deck content to ensure accuracy, clarity, and coherence- Met deadlines managing multiple content projects simultaneously while tailoring content to target specific audiences and personas- Developed creative and compelling social and Ad copy for captions, headlines and call-to-actions (CTAs) to drive engagement Show less