Raymond Agustine Santos Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

Ideate and develop business solutions by leveraging augmented intelligence, large language models, retrieval-augmented generation, and generative AI tools and applications

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Philippines

• Overall manager for all operations and business processes under the Hide & Seek Leathers Co. brand, a leather bag and accessories manufacturing and retail business with its own brand and designs.• Developed and executed the business plan, branding and the overall sales and marketing strategy for the business. This grew the business from having an operating capital of $400.00 to $20,000.00 in just 2 years (from 2015 to 2017).• Established an online presence through social media with a strong organic following and executed an e-commerce store that has generated more than 50% of our total sales (Website: http://hsleathers.com, Facebook: facebook.com/hideandseekph, Instagram: @hideandseekph).• Operated an outlet within a multi-brand store in Shangri-La Plaza and UP Town Center named, "The Park", from 2017 to 2019 while consistently operating in bazaars around the Pasig, Mandaluyong and Quezon City areas.• Monitored the performance of 5 employees and managed supplier and subcontractor relationships.• Supplied corporate and other business accounts, such as Nestle and Boysen, with leather-based merchandise for event giveaways

Philippines

• Developed and executed below-the-line marketing initiatives for the PUREFOODS Christmas Hams line of products between September to February of 2014. This includes the execution of events, marketing collaterals, in-store promotions, brand building activities and exit strategies for the seasonal product.• Developed and executed below-the-line marketing initiatives for the mid to low priced variants of the CANNED MEATS category (STAR CANNED MEATS) between June 2014 to April 2015. This includes the execution of events, marketing collaterals, in-store promotions, packaging and product development,and brand building activities for the product line as well as developing marketing campaigns for the segment which improved overall year-on-year brand sales performance by 40%.• Part of the team that developed the STAR Meat Loaf canned good and reconceptualized the branding and packaging of the STAR Canned Meats line of products.

Diploma, Software Development, 4.0

Bachelor Of Arts - Ba, Business/Managerial Economics, 3.0

Activities and Societies: Company of Ateneo Dancers - Creatives Coordinator (2010-2012), Creatives Head (2012-2013)

Bachelor Of Arts - Ba, Business/Managerial Economics

Activities and Societies: Company of Ateneo Dancers (Creative Head, Captain)