The leading Alternative Investment Management Summit that focuses on connecting investors and managers who operate within hedge funds, private equity, venture capital and private debt to global leaders. Designing and producing conferences globally, forging productive industry relationships to maximise revenue generation for all delegates of AIMS. Bringing industry leading experts to each conference has resulted in AIMS being one of the top finance conferences in the world.

Reed are a specialist exhibition and events organisation across a wide range of sectors delivering over 500 events yearly. Engaged on a consultancy basis to conduct a company review on customer experience• Led in-house marketing team• Conducted analysis of customer journey and engagement for previous and upcoming events• Implemented consumer polls generating factual data• Led road mapping workshops to understand internal processes and identify improvement efficiencies• Met key stakeholders identifying future vision and concept of events• Collaborated with communications department ensuring consistency in messaging and tone of voice across projects• Created the largest jewelry event in the Middle East• Designed a process road map outlining the consumer journey to ensure a clear path of direction for future events

Leading the Middle East BBC Good Food event as an independent consultant based at the World Trade Centre, Dubai. Engaging and building relations with celebrity chefs from around the world to the first event of its kind.• Identified mutually beneficial vendors and scoped commercial agreements• Created social media video content creating consumer following• Identified and built relations with key media outlets and managed all press releases for TV, radio and print• Generated database of consumers and clients across the GCC• Collaborated with BBC events team to design event layout• Project managed live cooking station events and 45 independent stalls• Led project management team of each celebrity chef

Artaaj Events is a full-service event management agency based in Dubai, managing a diverse portfolio of local and international clients including royalty, celebrities, entrepreneurs and high net worth clients. Leading and managing a team of 12 direct reports for Artaaj events and Big Boys Toys across the GCC the role was twofold.• Managed royalty footfall across the GCC• Led the in-house royal protocol training• Built relations with key members of the in-house royal personnel team• Designed exhibition stands for clients across a diverse range of industries• Liaised and managed all contractors and fabricators producing stands• Project managed all suppliers for each event• Attended all investor meetings to identify future opportunities and scope visionary concepts with investors• Created the first inhouse exhibition stand production team generating additional revenue streams• Collaborated with business owners and design teams for exhibition stands creating bespoke stands Big Boys Toys• Engaged with inventors, negotiated commercials resulting in year-on-year growth and increased social media following• Conducted in-depth research for innovative designs, followers and consumer trends• Identified market trends for future concepts and designs and reported findings to the CEO

The region's largest purpose-built complex for events and exhibitions DWTC provide a platform for unparalleled business and networking opportunities. Responsible for leading the exhibition team for business to business and business to consumer sales for ophthalmology and high-end jewelry.• Conducted feasibility studies for all future events, mergers, and acquisitions• Reported data to the managing director of events, gaining approval for exhibitions• Built relations with new concept and joint ventures teams• Project managed all client exhibitions