Selected for a fully-funded scholarship to the intensive Bandung AI Camp, I specialized in AI-powered Digital Marketing. This 12-week bootcamp provided hands-on experience crafting data-driven strategies. My final project involved creating a complete marketing plan for "Jiwa Sehati," a mock dropshipping business selling DayLisz Stevia.• Researched the healthy lifestyle market and crafted detailed customer personas: I dove deep into market trends, pinpointing ideal DayLisz Stevia customers. These personas incorporated demographics, psychographics, and buying habits to fuel targeted campaigns.• Designed a dynamic content strategy using ChatGPT: I built a three-month content calendar spanning Instagram, TikTok, Facebook, and a blog, packed with engaging, informative, and promotional material about Stevia and healthy living. ChatGPT became my creative partner, generating fresh ideas, crafting compelling captions and blog posts, and even scripting TikTok videos. SEO optimization ensured maximum reach.• Analyzed competitors to uncover opportunities and define Jiwa Sehati's edge: I explored the natural sweetener landscape, sizing up the competition's pricing, products, marketing, and branding. This analysis revealed key differentiators for Jiwa Sehati, highlighting DayLisz Stevia's unique value.• Developed a launch strategy designed for impact: I mapped out a comprehensive pre-launch, launch, and post-launch plan, integrating pre-orders, influencer partnerships, social media blitzes, and targeted Google Ads. A detailed budget and timeline ensured efficient execution. I also crafted a unique brand identity, including logo, tagline, and guidelines, to set Jiwa Sehati apart.• Harnessed the power of AI marketing tools: Throughout the project, I leveraged tools like ChatGPT, SEO, and social media management, showcasing my practical AI marketing skills.

Collaborated with the Ministry of Villages and LPPM UNISBA on a national project to create an exit strategy for 62 underdeveloped regions in Indonesia. Initially focused on sentiment analysis and regional development modeling, I advanced to lead the project after the previous assistant planner's departure.• Led the project to completion, significantly improving the Final Report and Executive Summary.• Used Google AI Studio to automate sentiment analysis and meeting notes, gaining key insights that refined the exit strategy. Created clear data visualizations with Matplotlib in Google Colab, making complex regional economic data easy to understand and act on.• Managed a small team, including a Development Economics intern (regional projections) and an Urban Planning student (drafting support).• Acted as a key contact for island-region representatives during focus group discussions, sharing updates and gathering feedback.• Performed sentiment analysis of discussion feedback, providing insights that shaped the exit strategy, and developed models for regional development, forming the project's analytical base.

Contributed to IMPI Bandung's research and training initiatives, focusing on the use of drone technology in urban planning.• Led IMPI Level Up (2023), a drone pilot training program for beginners, collaborating with Lab Pemetaan UNISBA and HMPWK UNPAS. As Lead Organizer, I oversaw all aspects of the program, from curriculum development to logistics and partnerships, resulting in an 85%+ participant success rate.• Led PlanoTech-Talk (2023), a Zoom talk show on drone pilot careers. As Lead Organizer, I managed speaker invitations, event promotion, and logistics, attracting 189 participants and generating significant interest in drone technology for urban planning.• Contributed to the Urban Collaborative Project (2023), leading the mapping of Cimenyan village boundaries using ArcGIS. This data proved valuable for local authorities.

Led the Research & Development division's administrative and communication strategies, improving program execution and raising IMPI's profile within the urban planning community.• Led the public relations efforts for IMPI's Career Talks Vol.3 (2023), a collaborative event with IMPI Jatim Bali NTB, developing and executing a multi-platform communication strategy.• Managed the division's administrative functions, including meeting minutes, correspondence, and budget management for IMPI Level Up and PlanoTech-Talk.• Collaborated with other IMPI divisions to align research and training with organizational goals.

Bangkit Academy is a competitive program by Google, GoTo, and Traveloka, designed to give Indonesian students in-demand tech skills. I graduated with distinction in 2023 (4520 cohort), specializing in Machine Learning. I ranked in the top 10% of over 1,900 ML students, demonstrating adaptability and a drive to learn new technologies, especially as a non-IT major who overcame the program's 9.4% acceptance rate (part of the 26% non-IT cohort). For my capstone project, I helped develop "Equifit," an app designed to address the growing obesity crisis.• Built a strong foundation in Machine Learning through intensive Coursera coursework, mastering concepts like CNNs, NLP, Transfer Learning, and Time Series analysis (95.4/A average).• Applied ML skills to develop Equifit, an app using ML to give personalized exercise recommendations and estimate body fat percentage.• Developed the body fat percentage estimation model, a key component of Equifit's machine learning capabilities.• Created a promotional video showcasing Equifit’s features and benefits in an Elevator Pitch format.• Documented Equifit’s development process and created user training materials.• Earned the TensorFlow Developer Certificate (TDC), funded by Bangkit due to my strong performance in the program.

Bringing urban planning ideas to life through a dynamic digital platform. As Editor-in-Chief of HMTPL UNISBA’s E-Magazine, I led the team in crafting engaging content for students and professionals.• Shaped content strategy, focusing on urban planning challenges, solutions, and careers.• Wrote and analyzed urban planning topics, including an in-depth piece The Line megaproject.• Designed visually appealing layouts in Canva, incorporating interactive elements and consistent branding.• Managed the publication process, ensuring timely releases and high-quality production.• Fostered a collaborative team environment, encouraging open communication and knowledge sharing.• Mentored team members, helping them improve their writing, editing, and design skills.• Promoted the magazine to expand its reach within the urban planning community.• Collaborated with contributors, writers, and experts to ensure diverse perspectives.

Supported the E-Magazine team by conducting interviews, managing project timelines, and curating high-quality content.• Interviewed prominent alumnus Satria Wiguna Raisa Putra, a successful urban planning consultant, gaining insights into his career journey and perspectives on the industry.• Managed project timelines and facilitated seamless communication within the team, ensuring efficient collaboration and timely publication.• Curated and reviewed articles drafted by team members, providing constructive feedback and ensuring alignment with editorial standards and the magazine's overall vision.

Selected for the highly competitive MSIB INSPIRING Batch 3 internship program, specializing in Spatial Planning at the Directorate General of Spatial Planning. Surpassed 1,717 applicants (18.3% acceptance rate) and served as the Sungai Manau Team Coordinator, leading the development of the Regional Detailed Spatial Plan (RDTR).• Led the Sungai Manau RDTR development team: As Team Coordinator, managed a diverse team of interns, fostering a collaborative environment and ensuring effective project coordination and execution. Successfully met program performance metrics, achieving an "excellent" average rating.• Corrected and verified existing spatial data: Ensured the Sungai Manau RDTR aligned with Indonesian spatial planning regulations (Permen ATR No. 11/2021), correcting and verifying existing spatial and non-spatial data.• Conducted spatial analysis using GIS software: Utilized GIS software to perform spatial analysis, including calculating village areas and creating diagrams to visualize and communicate findings effectively.• Performed demographic and infrastructure analysis: Conducted in-depth demographic analysis, including population growth projections and density analysis. Analyzed the existing built-up environment, public facility service index.• Contributed to key sections of the RDTR document: Participated in drafting and developing crucial sections of the RDTR document, including the General Description and Data Analysis chapters, contributing analyses on artificial resources, the built environment, and the central service system.• Applied advanced spatial analysis techniques: Explored and applied advanced spatial analysis techniques like "land use capture" and identified land values, demonstrating a strong understanding of spatial planning principles.• Developed the draft Regional Head Regulation: Played a key role in developing the draft, ensuring consistency between technical materials, existing regulations, and the geodatabase.

Participated in the intensive two-week INSPIRING Bootcamp, a prerequisite for the MSIB internship program at ATR/BPN. This bootcamp provided comprehensive training in spatial planning, covering RDTR (Rencana Detail Tata Ruang) development, data analysis, GIS, soft skills, and teamwork.• Completed 69 hours of training, covering key topics like RDTR regulations, procedures, analysis, mapping, and relevant software applications.• Achieved a 90% average score across all modules, demonstrating a strong understanding of core concepts in spatial planning.• Developed foundational skills in problem-solving, teamwork, ethics, self-development, and critical thinking, essential for success in a professional setting.