Rahaf Harfoush is a Strategist, Digital Anthropologist, and New York Times Best-Selling Author who focuses on the intersections between emerging technology, leadership, and digital culture. She is the Executive Director of the Red Thread Institute of Digital Culture and teaches “Innovation & Emerging Business Models” at Sciences Politique’s School of Management and Innovation in Paris. Rahaf was named to France's National Digital Council in 2021. She was also a member President Macron's commission on the impact of technology on democracy. Rahaf is an Visiting Policy Fellow at the Oxford Internet Institute. She was shortlisted for the Thinkers50 award for Innovation, and is a member of the Marshall Goldsmith top 100 coaches. Her third book, entitled “Hustle & Float: Reclaim Your Creativity and Thrive in a World Obsessed with Work,” was released in 2019. She is currently working on her next book, "Humane Productivity" (2023). Formerly, Rahaf was the Associate Director of the Technology Pioneer Program at the World Economic Forum in Geneva. She is the co-author of “The Decoded Company: Know Your Talent Better Than You Know your Customers” Her first book, “Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand,”chronicled her experiences as a member of Barack Obama’s digital media team during the 2008 Presidential elections and explored how social networking revolutionized political campaign strategy.In 2017, Rahaf was named as one of the top future thinkers to shape the world by the Hay Literary Festival. She was also named a Young Global Changer by the G20 Global Think Tank Summit. Rahaf has also been recognized by the World Economic Forum as a Young Global Shaper, and by the Women’s Forum for the Economy and Society as a Rising Talent for her thought leadership in the fields of digital culture and technology. In 2014, Rahaf was also named as a “Canadian Arab to Watch,” by the Canadian Arab Institute. She is a member of the German Marshall Network of Transatlantic Leaders.In her spare time, Rahaf writes fiction under the alias Hanna Noble. Her second novel, entitled the Reckoning, will be released in August 2022.