I prospected the North American market for an in-house product at our agency. I developed necessary collateral for market penetration and created an amendable performance forecast backed by market research.

At Aetonix, I oversaw all inbound and outbound marketing channels to nurture business relationships. I set up a progressive marketing funnel through email and social media and wrote SEO optimized content such as blogs, editorials, guides and case studies. I performed market research for USA market development and created high-value target segments. I also manned the phone and chat lines and communicated with journalists for PR.

For my MSc thesis at Telfer, I performed multivariate quantitative analysis to investigate the drivers of team-based sales performance. It included performing text mining to identify various stages of the marketing pipeline. I also worked as a research assistant in several interesting projects. In my time as a teaching assistant, I presented lab tutorials and graded assignments, projects and exams of classes ranging from 50 to 300 students. I utilized online learning platforms and in-person… Show more For my MSc thesis at Telfer, I performed multivariate quantitative analysis to investigate the drivers of team-based sales performance. It included performing text mining to identify various stages of the marketing pipeline. I also worked as a research assistant in several interesting projects. In my time as a teaching assistant, I presented lab tutorials and graded assignments, projects and exams of classes ranging from 50 to 300 students. I utilized online learning platforms and in-person meetings to ensure course deliverables. Show less

During my time at Quantum Consumer Solutions, I created successful project proposals, discussion guides and recruitment questionnaires to coordinate research operations. I conducted focus group discussions and in-depth interviews to gather consumer insight. Furthermore, I analyzed this data from transcripts and surveys to address research questions and uncover themes and patterns. My work involved performing brand equity tests for various product categories and refining their ad copies via… Show more During my time at Quantum Consumer Solutions, I created successful project proposals, discussion guides and recruitment questionnaires to coordinate research operations. I conducted focus group discussions and in-depth interviews to gather consumer insight. Furthermore, I analyzed this data from transcripts and surveys to address research questions and uncover themes and patterns. My work involved performing brand equity tests for various product categories and refining their ad copies via concept testing. Show less

I performed business leads research for Connex Partners. I coordinated the distribution of leads with the sales team, established qualified lead databases and documented lead research best practices to improve conversion ratios. I also had a hand in operations in producing Connex's events. I organized intelligence on incoming delegates to systemize pairing them with acquired clients from business leads. Further, I vetted and procured event logistics and supplies. I maintained a list of best… Show more I performed business leads research for Connex Partners. I coordinated the distribution of leads with the sales team, established qualified lead databases and documented lead research best practices to improve conversion ratios. I also had a hand in operations in producing Connex's events. I organized intelligence on incoming delegates to systemize pairing them with acquired clients from business leads. Further, I vetted and procured event logistics and supplies. I maintained a list of best vendors countrywide to develop and maintain high value relationships. As a part of my position, I also managed a team of transcribers. I recruited members, negotiated pay rates, assigned tasks, inspected quality of work, rewarded good performance to boost morale and productivity, and ensured timely delivery. Show less

• Data mined for potential leads.• Performed competitor intelligence research and developed supporting databases.• Designed marketing collateral to promote product lines.

• Geo-scouted solar viable homes. • Generated leads. • Scheduled and coordinated appointments with solar home owners.