• Accomplished digital marketing success, measured by increased website traffic, conversions, and brand visibility, through strategic execution of market research, social media management, SEO optimization, paid advertising, email marketing, and workflow streamlining.

• Accomplished effective management of social media activities, measured by increased engagement and reach, through strategic planning and data-driven analytics.• Designed visually captivating banners for social media, certificates, and other necessary content, improving brand visibility and reach by 200%.

The research was done for the Applied Project Management course: "Which opportunities arise from the introduction of Subscription-Licensing for IT companies?".Paessler wants to revise its licensing model to attract additional customer groups, especially in industry. Until now, it has been based on so-called perpetual software licensing, where the customer buys the software for a one-off licence fee and then pays annual maintenance and support fees.The aim of the project was to present… Show more The research was done for the Applied Project Management course: "Which opportunities arise from the introduction of Subscription-Licensing for IT companies?".Paessler wants to revise its licensing model to attract additional customer groups, especially in industry. Until now, it has been based on so-called perpetual software licensing, where the customer buys the software for a one-off licence fee and then pays annual maintenance and support fees.The aim of the project was to present and compare the currently preferred subscription licensing models and to demonstrate their attractiveness for existing and new target customers in Paessler's improvised sector.• Conducted extensive data collection and analysis on subscription-licensing opportunities for IT companies, resulting in actionable insights and recommendations.• Detailed comparison of perpetual and subscription licensing models, enabling informed decision-making and resulting in 30% in savings. Show less

I had the opportunity to contribute to the creation of the company's Country Notebook, a comprehensive guide to doing business in a particular country. Country Notebook was created for Schaeffler in cooperation with a university to explore the possibility of entering the mining market in South Africa. Researched, analyzed, and compiled data on the political, economic, and cultural landscape of a South Africa for Schaeffler's Country Notebook. Conducted in-depth research, reviewed with… Show more I had the opportunity to contribute to the creation of the company's Country Notebook, a comprehensive guide to doing business in a particular country. Country Notebook was created for Schaeffler in cooperation with a university to explore the possibility of entering the mining market in South Africa. Researched, analyzed, and compiled data on the political, economic, and cultural landscape of a South Africa for Schaeffler's Country Notebook. Conducted in-depth research, reviewed with subject matter literature and external stakeholders to provide insights and recommendations for effective operations. Utilized strong analytical skills and attention to detail to ensure a high-quality final product. Developed valuable skills in research, analysis, and communication in a global context. Show less

• Supported various production activities, including sorting and assembling, demonstrating adaptability and teamwork skills in a fast-paced environment.