Omair R Email & Phone Number

Karachi, Pk

Led the growth and lead generation efforts at Human Focus Technologies, achieving significant revenue growth through the implementation of growth hacking and CRO tactics.• Engineered and executed a robust retention strategy, catalyzing a 21% surge in digital marketing revenue through targeted outbound campaigns.• Spearheaded customer data analysis and segmentation, pinpointing high-value targets for retention and upsell campaigns, which boosted the average order value.• Formulated and implemented effective upsell and cross-sell strategies, augmenting the lifetime value of customers.• Managed a £70k budget for paid media campaigns, optimizing allocation across channels to secure enhancement in return on investment (ROI).• Established and enforced A/B testing protocols and conversion rate optimization (CRO) strategies across all digital marketing channels, markedly improving conversion rates.• Directed the development of budgets for resource allocation and the procurement of online tools within the marketing department, effectively deploying to generate profits exceeding the set yearly targets.• Launched and successfully drove Google Search and Performance Max campaigns, resulting in a growth in the company’s overall revenue.

Karāchi, Sindh, Pakistan

• Executed outbound marketing strategies that increased web traffic by 40% and lead generation by 30%.• Developed and successfully launched a Cold Outreach program using Zoho CRM that led to the acquisition of AB Sugar (the largest sugar company in the UK) and Tesco (one of the top supermarkets and general merchandise retailers in the UK).• Developed and successfully launched webinar campaigns, which led to 4500+ new leads from across the UK.• Coordinated with the sales and content team to develop sales enablement materials (lead magnets), leading to a 20% increase in lead generation.• Implemented tools like LinkedIn Helper and Apollo for data scraping and outreach.• Utilized Google Analytics and other data analysis tools to track campaign performance and adjust strategies accordingly.• Designed and implemented improved and optimized email automation for upsell, cross-sell, and customer retention.

Karachi, Pakistan

• Developed and executed digital marketing strategies to enhance brand awareness and drive traffic to the company's website.• Created and managed social media campaigns across various platforms (Facebook, Twitter, LinkedIn, Instagram) to engage with the target audience and increase followers.• Analysed website traffic and user behaviour using tools such as Google Analytics to identify areas for improvement and optimise website performance.• Collaborated with the content team to create engaging and relevant content for the website and social media.• Monitored and responded to online reviews and feedback to maintain a positive brand reputation.• Provided regular reporting and analysis of digital marketing performance to key stakeholders within the organisation.

Karachi

• Developed and executed digital marketing strategies to enhance brand awareness and drive traffic to the company's website.• Created and managed a network of affiliates to promote OneVPN products in regions such as the USA, Canada, Europe, and China.• Collaborated with companies like Ziff Davis to increase brand value through their channels, including PCMag USA, PCMag UK, Mashable, Lifehacker, and CNet.• Developed a successful partnership between OneVPN and StackCommerce, resulting in publications on over 136 high DA websites, magazines, and PR sites, along with acquiring over 4500 paid customers in eight months.• Established and successfully implemented a customer care department to provide 24/7 technical support to paid customers.• Consistently provided regular reporting and analysis of digital marketing performance to key stakeholders within the organisation, ensuring transparency and accountability.

Pakistan