Marketing Manager
CurrentDevelop and implement a comprehensive social media strategy that aligns with the company’s overall marketing and business goals.Identify target audiences and create a content strategy that appeals to them across different platforms.Stay updated on social media trends, tools, and best practices.Create, curate, and manage content across all social media platforms, including Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube.Ensure that all content is on-brand, consistent in style, quality, and tone of voice.Work closely with the design and content teams to create visually appealing graphics, videos, and posts.Plan and execute social media campaigns, including promotions, contests, and giveaways, to drive engagement and growth.Collaborate with the marketing team to align social media campaigns with other digital marketing initiatives.Analyze the success of campaigns, adjusting strategies as needed.Manage and optimize paid social media campaigns to drive targeted traffic and conversions.Monitor budgets, ad performance, and make recommendations for improvement.Collaborate with the digital marketing team to integrate social media advertising with broader marketing efforts.Work closely with other departments, such as PR, customer service, and sales, to ensure alignment in messaging and campaigns.Liaise with influencers, bloggers, and brand ambassadors to increase brand reach and engagement.Collaborate with the digital marketing team to integrate social media strategies with other marketing initiatives.