Rahel Rapazzini Email & Phone Number

Dubai, Ae

Dubai, Ae

Switzerland

• Develop and execute digital ad strategies for Wellness, Beauty, Home & Outdoors, optimizing multichannel efforts within budget, consistently achieving set KPIs.• Collaborate closely with brand teams to plan annual media budgets, fostering partnerships with agencies and key retailers. • Implement an integrate omni-channel approach for digital growth, coordinating strategies such as sponsored search, programmatic, social media, and display campaigns.• Oversee external agencies, ensuring effective planning and execution on Social Media and Google Ads, boosting campaign efficiency.• Monitor digital marketing campaigns, delivering frequent KPI reports to internal and external stakeholders. • Identify trends, assess business performance, and develop action plans for overall digital effectiveness.• Manage and monitor customer ratings, reviews, and content, fostering positive interactions and enhancing consumer satisfaction.• Create and maintain a Ratings and Reviews audit, overseeing campaigns and project management for a positive consumer experience.

Switzerland

E-COMMERCE PROJECT MANAGER• Collaborate with internal digital team on digital strategies for the sub-brands• Improve the customer journey on the Vichy.ch website & the brand visibility on e-retailers’ website by implementing rich product pages for bestsellers• Responsible for the Salsify platform (Product information Management platform)• Responsible for SkinConsult, a skin analysis service, and for continuous improvements of the customer experienceDEVELOPING MARKETING MIXES FROM IDEAS TO LAUNCH:• Develop and execute 360 marketing plans for sub-brands: Deodorants, Vichy Homme & Dercos• Implement local marketing mix strategies in line with brand vision and objectives to create integrated, engaging, and brand-consistent consumer experiences• Implement product launches from forecast to the retail & digital consumer experience• Responsible for day-to-day operational management for the sub-brands to ensure cohesive and user-centric communication• Present marketing plan for the products and upcoming sales cycle to senior management and the sales force.• Mobilize and collaborate with other departments (sales, digital, logistics, field...) and agencies to ensure the success of marketing strategies; meet deadlines.• Make recommendations to management on my products based on my expertise of the consumer, the markets, and the competitors.MONITORING BUDGET, FORECAST AND SALES:• Control and follow products’ A&P budget and accurately track the spending to be aligned with financial objectives.• Evaluate sales performance at both sell in and sell out level to collect learnings for upcoming sales actions/projects.• Collect and analyze consumer, market, and competitor insights on products to make recommendations to management.

Geneva Area, Switzerland

Professional Products Division - REDKEN

Master Of Science - Ms, Marketing

Bachelor Of Arts - Ba, Business Administration And Management, General, 5