Head Of Marketing And Business Development Projects
CurrentAs the Head of Marketing and Business Development Projects at Harneys, I have led significant initiatives. Notable accomplishments include:Harneys Technology and Innovation Initiative (Harneys WAVE) (2021 to date):● Helping to shape the business case for the Firm's new Harneys WAVE initiative● Establishing a distinct narrative for Harneys WAVE, strengthening its presence in the market.● Led in designing and launching the Harneys WAVE website and creating various marketing collateral.● Launching seven innovative tech products.● Leading the marketing, business development, and sales efforts within HTech.● Contributing to HTech's streamlined business processes and elevated brand and reputation.Economic Substance Classification Solution Project (2020):● Played a key role in the launch of the Solution utilising analytical, strategic, and problem-solving skills to consistently achieve project objectives.● This was Harneys first tech product and one that generated significant revenue for the Firm.Harneys Fiduciary Rebrand Project (2019):● Led a comprehensive rebranding project within the fiduciary services industry.● Oversaw all aspects, including stakeholder coordination, vendor relationships, and change management.● Resulted in new brand guidelines, logo, website, service descriptions, and rebranded marketing materials.