Rahim A. Email & Phone Number

• Recently responsible for the development and launching of SOGO TikTok account.• Successfully planned and executed the launch of the official TikTok account for SOGO Malaysia, resulting in significant brand exposure and increased online presence - https://www.tiktok.com/@sogomalaysia• Developed a comprehensive social media strategy specifically tailored for TikTok, aligning with the company's overall marketing objectives and target audience.• Implemented a content calendar to ensure consistent and timely posting, optimizing reach and engagement rates, and adapting strategies based on real-time analytics and user feedback.

Usa, Singapore, Kuala Lumpur

• Freelance graphic design (Packaging, Visuals & Branding).• Develop social media content and templates for brands.• Create e-commerce shops and manage operations on freelance basis.• Analyse current trends and propose new product design to clients.• Work with start-ups and small businesses in generating traction & leads to the business through successful campaigns and KOL marketing.

Federal Territory Of Kuala Lumpur, Malaysia

Conducted comprehensive market research and competitor analysis to identify opportunities and trends in the digital landscape.Managed day-to-day tasks in social media marketing, digital marketing, web analytics, online marketing, and communication.Developed and implemented comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads across various online platforms.Managed and optimized digital advertising campaigns, including PPC, display advertising, and social media advertising.Planned, executed, and monitored ads campaigns through Meta Ads, Google Ads, and TikTok Ads.Analyzed campaign performance to refine and enhance strategies.Performed tasks related to analytics using Google Analytics and other Web Analytics software (Statcounter, Hotjar, etc.).Collaborated closely with creative and IT teams for campaign execution and optimization.Collaborated with cross-functional teams to create compelling and effective content for online channels, including websites, social media, email, and other digital platforms.Utilized analytical skills to interpret data and make data-driven decisions.Utilized analytics tools to monitor and report on KPIs, providing insights and recommendations for continuous improvement.Stayed abreast of industry trends and emerging technologies to ensure digital marketing strategies remained innovative and effective.Implemented SEO best practices to improve organic search rankings and drive targeted traffic to digital properties.Managed relationships with external agencies, vendors, and partners to execute digital marketing initiatives effectively.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Developed and shared engaging and/or business critical content through a range of communication channels, ensuring effective planning, creativity, impact and attention to detail. • Coordinated the designs of promotional materials and distributing in online and offline channels • Communicated with target audiences and build and develop customer relationships • Participated in team training and development activities, to update skills and knowledge • Executed a deep understanding of the Hotel’s and Company’s vision, values, objectives and core behaviours.• Created marketing content for promotions and manage Hotel’s social media pages. • Created and implemented plans to increase social media followers. • Assisted with marketing plans, advertising, direct marketing and campaigns • To be responsible in implementing marketing communication activities and strategies such as advertising, copywriting and preparation of promotional collaterals • Helped to build and maintain a strong, consistent corporate Identity • Identified and solicit media partners• Protected brand reputation through social monitoring (i.e. responding to online comment, feedback, reviews and complaints) according to the Hotel’s crisis management SOP. • Managed PR and media relations to raise brand awareness and company profile, identifying and utilising PR opportunities to reinforce the company’s credibility. • Uploaded on-going promotions, Campaign on Digital media. • Wrote and proofread copy• Arranged effective distribution of marketing materials • Managed administrative tasks – Assist in raising purchase requisition for Marcom department • Built key media relations with core, business, vertical and national press including liaison with external and internal suppliers

Singapore

• Managed performance marketing campaigns for commercial and corporate clients across the APAC region, including Geberit, AderaGlobal, and Ultimaker.• Provided expert consulting and execution of paid media strategies, including PPC and social media advertising.• Conducted in-depth competitor research and analysis to stay ahead of the market for clients.• Oversaw social media management and website development, working collaboratively with graphic design and copywriting teams to deliver optimal ad creatives for social media posts and ads setup.• Assisted in creating new standard operating procedures (SOPs) for campaign reporting and analysis to ensure agency success.• Ensured the best possible conversion rates by continuously updating and monitoring clients' paid ad campaigns.• Analyzed ad campaigns and prepared campaign reports for stakeholders and clients, providing valuable insights for ongoing optimization.• Served as the point of contact for campaign/project delivery, participating in meetings with clients to ensure their satisfaction.• Remained up-to-date with the latest trends, audience insights, and tools in clients' industries to provide the most effective marketing strategies.

Singapore

Digital Marketing & Copywriting• Successfully managed digital marketing and copywriting for ONG&ONG in Malaysia and IMMORTAL in Singapore.• Maintained an active social media presence for 14 company profiles for Group Companies such as ONG&ONG, IMMORTAL, and SCA Design.• Contributed to the development and implementation of communication campaigns.• Deployed effective social media campaigns and content across all channels for optimized reach and success.• Assisted in website development and delegated discussion between internal stakeholders and external service providers.• Implemented SEO and SEM monitoring for all websites.• Handled ads management for social media platforms and websites.• Created social media captions, and proofread creative copy and articles.• Maintained company websites and blog articles on a weekly basis to keep content fresh.Graphic Design & Social Media Content• Designed and created content and visuals for all social media accounts with different styles and audiences, including Architecture, Branding, and Interior Design.• Planned, led, and executed digital design campaigns with internal designers for all social media postings.• Scheduled and monitored all content/posts across all platforms such as FB, IG, LinkedIn, Youtube, Twitter, and websites.• Monitored, analyzed, and presented monthly reports on social media performance and growth using analytics and metrics to stakeholders.

Bukit Jalil

Creative Design• Designed clothing, fashion accessories and packaging for products• Sourced materials for production and packaging• Maintained good relationship with suppliers and manufacturers• Managed all local fashion production and quality control• Planned and executed 18 months - 24 months company's product lines• Created suitable marketing plans for the brand • Handled all creative designs - graphic & packaging• Designed graphics and content for social mediaEcommerce & Digital Marketing• Developed a start-up Muslimah/modest wear brand from scratch• Performed market analysis and research on market trends and competition• Helped to develop best pricing models for products• Developed and built their first e-commerce store - (Shopify)• Managed payment gateway application and its e-commerce overall performance• Developed website and digital marketing strategy for TS Habibti• Created specialised branding for the brand's targeted audiences• Created immediate 1 month launch roadmap during pandemic and successfully launched the brand just within 2 weeks period.• Planned and executed marketing plan for the brand to launch during pandemic• Created SOP for many of the digital workflow such Social Media posting, Digital Marketing management, online pricing strategy• Standardised metrics and analytics and setting up the previously non-existing digital KPIs such as conversion rate, cost per click, social media engagement, etc.• Handled website and online customer services inquiries• Handled and designed collaboration products through Influencers (KOL) Marketing• Maintained good relationship with Influencers throughout the campaigns and beyond• Tracked, analysed and prepared report on digital campaigns by Influencers• Handled brand's online presence through social media accounts across all platforms• Created and manage online ads for the brand• Analysed data analytics and web analytics for the brand and to help create future suitable campaigns

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Developed product range for Muslimah modest wear in Malaysia – Prayer garment and prayer mat• Outsourced mass production suppliers locally and foreign (China, Indonesia, Vietnam and Thailand)• Created digital prototype and physical samples for factory • Developed online store e-commerce shops for the brand (Website, Instagram & Shopee)• Developed brand identity and overall social media presence (Facebook, Instagram)• Created social media visuals and graphics for the brand• Handling social media presence and monitored day-to-day performance• Handled website management (CMS) and product listing across all platforms• Created digital illustrations and sketches for product design• Developed an 18 month production timeline to be implemented

Mutiara Damansara

• Product design - Womenswear Accessories.• Developed designs from scratch to prototypes and final products.• Designed 3D simulation using CAD softwares.• Assisted in patent filing for the product design.• Developed postpartum girdle for European women market - Germany• Handled small R&D Team in-house including assisted graphic design team in brand image and product packaging• Created prototypes and developed a set of pattern-cut sizing for manufacturer• Sourced fabrics and materials for design both at local and international level trade fairs - Première Vision Paris• Designed stationery products - Journal & Planner for a subsidiary brand• Overseen printing and quality control of the products before mass production• Handled meeting arrangement between brand owner, manufacturers and suppliers

Bachelor Of Science - Bs, Information Technology

Diploma, Design, Dean List & Vice Chancellor'S Award