At the forefront of Technology, Digital City was born. We created a retail environment that challenged the norm to Australian retailing. Our highly trained team were experts on all things Digital. Digital city group was at the cutting-edge of technology and was unique in Australia. With15 stores 120 full-time staff, and 3 E-commerce sites we served clients APAC wide.

A wine producer, I was in charge of leading the entire business. Our operation spanned across the Wholesale, Online, but most importantly Export. We started this business with the idea of tapping into South East Asian countries, in particular, the Chinese market which had shown an incredible growth in appetite for Australian wine. We exported various wines to China and other SEA countries. During my tenure, I met some amazing people and built an even greater network while travelling to well over twenty cities in China.