Caraway is a Series A health-tech startup that had limited insight into how customers engage with their subscription-based mobile app and what causes them to convert. Recognizing this pain point, I did the following tasks: • Led ETL of a large dataset (>200,300 customer records) via SnowSQL from the ‘Caraway’ mobile app• Built 4 logistic regression models in R to predict customer conversion • Translated complex statistical results into 6 clear visualizations for non-technical stakeholders• Drafted a technical document outlining ETL and statistical methods for reproducibility • Communicated findings to senior leadership & product team (e.g. slide deck), providing 2 actionable recommendations to improve predictive capabilities• Contributed to the expansion of Caraway’s overall data strategy

BioBat is a leasing company/incubator for biotech startups. Since the pandemic, BioBat's goal has been to attract more life science clientele. Recognizing this goal, I did the following tasks:• Conducted market research on the life sciences industry, analyzing 6 industry reports & 65 expert interviews to guide decision-making• Devised a customer-centric strategic roadmap for BioBat, optimizing lab configurations to meet industry demands and attract life science clientele• Aligned BioBat's value proposition with prospective clients’ needs, honing skills in client engagement

With the development of 2 obesity messaging approaches, stakeholders at the Research Foundation wanted to know which was more effective & appealed to our target audience (adolescents). Recognizing this goal, I did the following: • Designed and executed a 3-week A/B test, evaluating 2 obesity messaging approaches (Version A & B)• Collaborated with Design & Research teams to manage experience operations for 60 participants • Analyzed data in Google Analytics (KPIs: CTR, dwell time), revealing 18% higher engagement for Version A • Extracted insights from analytics to inform future marketing, enabling data-driven decision-making• Managed 4 key deliverables in a fast-paced environment, honing agile project management skills

Stakeholders at Kennedy Krieger, a medical nonprofit, wanted insight into the relationship between ADHD and breastfeeding duration to inform patient care. Recognizing this goal, I did the following tasks: • Utilized R to build simple/multiple logistic regression models, examining the correlation between ADHD and breastfeeding• Delivered key insights to stakeholders in reports, such as 71% ADHD decline with 6 months of breastfeeding

• Conducted market research on target audiences (e.g. agribusinesses/farmers) and analyzed current industry trends, identifying key market segments• Organized a DEI-centric webinar to attract new clients, resulting in a 34% increase in target audience reach

• Conducted market landscape research to identify disease applications suitable for the expansion of Alexapath's diagnostic product portfolio• Identified 6 commercial opportunities by analyzing current industry trends and customer segments• Presented actionable recommendations to the C-suite, driving strategic business growth