Summer Internship
Lahore, Punjab, Pakistan
As an intern at Xcalybr, i engaged in the following tasks:1. Content creation and Marketing - Suggested strategic plan of actions to increase social media engagement, reach, and connections through marketing and contact building- Designed from start to finish, a model for a Campus Ambassador Program for the company to increase social media engagement and awareness - designed a detailed proposal and presentation for the ambassador program, called the "X-Factor", which targets university students interested in management consultancy and provides them with career booting opportunities in the field- Formulated a scoring method for the ambassadors to trade points for different opportunities - Drafted the content for a social media interview with the CEO, titled "breaking into the corporate world"- Created high-quality, engaging video content to showcase the new ambassador program -Managed and Hosted business talks as part of a video series with the CEO2. Business Development - Worked on converting leads into e-meetings with prospective clients - Reached out to relevant personal from the L'Oréal team and pitched an introductory meeting with Xcalybr for possible collaborations- Introduced lead generation as one of the responsibilities of the campus ambassadors3. Business Analysis:- Conducted thorough analysis and research into client needs and challenges - Drafted a proposal for Intech about implementing a succession planning model and system for 360-degree feedback in the company - Conducted in-depth research to understand best practices to suggest practical solutions while also aligning to client expectations