Helping companies use their customer and marketing data to make informed decisions and automate their marketing and sales engagements.

- Develops and maintains CRM performance management framework to measure enterprise investment of CRM - Develops and implements Marketing Automation strategies within Salesforce Marketing Cloud- Responsible for the ongoing maintenance of the CRM operating environment- Creates, manages and monitors CRM player program performance indicators to drive and support iterative and refined CRM testing, program and campaign activity- Works with product, program, Enterprise Business… Show more - Develops and maintains CRM performance management framework to measure enterprise investment of CRM - Develops and implements Marketing Automation strategies within Salesforce Marketing Cloud- Responsible for the ongoing maintenance of the CRM operating environment- Creates, manages and monitors CRM player program performance indicators to drive and support iterative and refined CRM testing, program and campaign activity- Works with product, program, Enterprise Business Intelligence and Business Technology stakeholders on business and functional requirements related to data attributes required to support CRM activities- Manages and supports existing data feeds from various systems to ensure CRM programs run efficiently and effectively- Provides functional leadership to a team of Marketing Cloud Technologists Show less

- Led development of new eGaming product from concept to creation- Managed product backlog- Managed cross-functional marketing team to establish and implement strategy for all customer interaction points including website, email campaigns and marketing materials- Established customer loyalty program based on statistical forecasts and revenue models- Developed and assessed results of various CPA, CPC, CPM and Revenue Sharing deals- Worked alongside executive team… Show more - Led development of new eGaming product from concept to creation- Managed product backlog- Managed cross-functional marketing team to establish and implement strategy for all customer interaction points including website, email campaigns and marketing materials- Established customer loyalty program based on statistical forecasts and revenue models- Developed and assessed results of various CPA, CPC, CPM and Revenue Sharing deals- Worked alongside executive team to define quarterly and yearly goals Show less

- Designed and implemented site-wide loyalty program- Developed overall marketing automation strategy for global lead nurturing program- Gathered and analyzed data from a variety of sources using advanced SQL queries - Completed technical requirements for a marketing data mart to increase depth of customer analytics and monitor effectiveness of marketing programs - Assisted in planning and forecasting customer growth and revenue across multiple channels - Analyzed the… Show more - Designed and implemented site-wide loyalty program- Developed overall marketing automation strategy for global lead nurturing program- Gathered and analyzed data from a variety of sources using advanced SQL queries - Completed technical requirements for a marketing data mart to increase depth of customer analytics and monitor effectiveness of marketing programs - Assisted in planning and forecasting customer growth and revenue across multiple channels - Analyzed the results of marketing initiatives and provided recommendations across channels Show less

- Reported to the Senior Director of Business Intelligence and CRM- Annual business planning, presentations, and evaluations for customer base of 1,000,000- Managed business intelligence, sales, customer service, product development teams as part of cross-channel customer strategy for sports, casino, poker, and racebook products- Used customer analytics as key driver of all new customer product, marketing, communication, and customer service recommendations- Developed and… Show more - Reported to the Senior Director of Business Intelligence and CRM- Annual business planning, presentations, and evaluations for customer base of 1,000,000- Managed business intelligence, sales, customer service, product development teams as part of cross-channel customer strategy for sports, casino, poker, and racebook products- Used customer analytics as key driver of all new customer product, marketing, communication, and customer service recommendations- Developed and implemented lifecycle database marketing systems to track customer habits, purchase preferences, entry/exit points, and growth opportunities- Researched and identified key data points in the player development lifecycle - Exceeded customer retention targets for 8 consecutive months Show less

- Provided analytical and decision support to key decision makers in the business line, helping to make better and faster strategic and tactical decisions- Developed, monitored, and reported on key performance indicators, projections, and performance analyses and findings- Utilized SQL, Crystal Reports, Web Intelligence and SiteCatalyst to mine and transform data into meaningful reports- Researched competitive, behavioural, and quantitative issues key to the business line and… Show more - Provided analytical and decision support to key decision makers in the business line, helping to make better and faster strategic and tactical decisions- Developed, monitored, and reported on key performance indicators, projections, and performance analyses and findings- Utilized SQL, Crystal Reports, Web Intelligence and SiteCatalyst to mine and transform data into meaningful reports- Researched competitive, behavioural, and quantitative issues key to the business line and overall company performance- Successfully created a series of dashboards for executive team using Business Objects Dashboard Manager Show less